Pilar Toro

Available to hire

Brand content & digital marketing professional specialized in fashion, beauty and luxury.

About

Brand content & digital marketing professional specialized in fashion, beauty and luxury. Experienced in brand content strategy, digital marketing, and customer-focused communication across international fashion and retail environments, supporting product launches, brand initiatives and cross-functional collaboration while ensuring brand consistency and operational excellence.

Founder of LOOKATELIER, developing premium fashion & beauty content strategies and collaborating with brands and e-commerce partners to strengthen brand positioning and digital engagement. Combines commercial thinking, creativity and data-driven decision-making to create content that supports brand growth and customer engagement.

  • Joined February 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Other
  • Wholesale & Distribution
  • Manufacturing
  • Education
  • Consumer Goods

Projects · 2

Work experience· 42 roles

Education & Digital Promotion / Business Development (Social Media) · FemxaSep 2025 – Nov 2025 · 3 mos

Participation/training in digital promotion and business development through social media; included social media strategy and related learning for corporate environments.

Image Consulting & Personal Shopper · Felicidad DuceSep 2025 – Nov 2025 · 3 mos
Founder | Digital Marketing & Digital Styling · LOOKATELIERApr 2025 – Present · 1 yr 8 mos

Developed fashion & beauty digital styling, visual content, and brand-aligned imagery for fashion projects. Created lookbooks, editorial compositions, and visual storytelling using AI-assisted ultra-realistic models and real garments. Defined digital brand positioning and ensured visual coherence; collaborated with fashion brands, e-commerce and creative teams on content and image strategy. Integrated aesthetic direction, brand strategy, and data-driven digital insights to support e-commerce and digital customer journeys.

Retail Marketing & Customer Experience Specialist · PUIGApr 2025 – Present · 1 yr 8 mos
Key Account Manager - Fashion & Beauty Retail & Customer Experience Specialist · PUIGApr 2025 – Present · 1 yr 8 mos
Founder · Look AtelierApr 2025 – Present · 1 yr 8 mos
Fashion & Beauty Retail & Customer Experience Specialist · PuigApr 2025 – Present · 1 yr 8 mos
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management · B2B) · PUIGApr 2025 – Present · 1 yr 8 mos

Education· 27

Bachelor's degree in Marketing and Marketing Research · Universitat Oberta de Catalunya2030 – 2026
Bachelor's Degree in Marketing and Market Research · Universitat Oberta de Catalunya2018 – 2025
Bachelor's Degree · Universitat Oberta de Catalunya2018 – 2025
Technical Program · Window Dressing & Visual Merchandising2008

Certifications and awards· 35

Image Consulting & Personal Shopper2008
Technical Program in Window Dressing & Visual Merchandising2021 – 2026
Social Media Strategy for Corporate Environments2030 – 2026
ACTIC Certification (Intermediate Level)2022 – 2026

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