I’m a fashion & beauty visual content strategist who blends brand storytelling with AI-assisted styling to shape cohesive customer journeys. I work across fashion & beauty brands, collaborating with marketing, product, and retail teams to create aspirational content and data-driven experiences. I’m passionate about turning complex brand narratives into visually compelling experiences that connect with consumers online and in-store. Currently I lead fashion & beauty visual content development at LOOK Atelier, partnering with international brands to deliver KPI-driven outcomes and cross-functional campaigns. I enjoy shaping end-to-end experiences—from content creation and styling to digital activation—so brands can tell a consistent story across e-commerce, social, and retail spaces.…

Look Atelier

I’m a fashion & beauty visual content strategist who blends brand storytelling with AI-assisted styling to shape cohesive customer journeys. I work across fashion & beauty brands, collaborating with marketing, product, and retail teams to create aspirational content and data-driven experiences. I’m passionate about turning complex brand narratives into visually compelling experiences that connect with consumers online and in-store. Currently I lead fashion & beauty visual content development at LOOK Atelier, partnering with international brands to deliver KPI-driven outcomes and cross-functional campaigns. I enjoy shaping end-to-end experiences—from content creation and styling to digital activation—so brands can tell a consistent story across e-commerce, social, and retail spaces.…

Available to hire

I’m a fashion & beauty visual content strategist who blends brand storytelling with AI-assisted styling to shape cohesive customer journeys. I work across fashion & beauty brands, collaborating with marketing, product, and retail teams to create aspirational content and data-driven experiences. I’m passionate about turning complex brand narratives into visually compelling experiences that connect with consumers online and in-store.

Currently I lead fashion & beauty visual content development at LOOK Atelier, partnering with international brands to deliver KPI-driven outcomes and cross-functional campaigns. I enjoy shaping end-to-end experiences—from content creation and styling to digital activation—so brands can tell a consistent story across e-commerce, social, and retail spaces.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Sales & Visual Merchandising at ZARA - Flagship Store (London)
February 1, 2007 - December 31, 2007
Sales and customer styling in a high-traffic flagship store; stock management and replenishment; support on boarding and coordination of section team members; collaboration with visual and operations teams to maintain commercial performance.
Sales & Visual Merchandising at MAX MARA FASHION GROUP (MARELLA)
January 1, 2008 - December 31, 2008
Sales & visual merchandising; in-store and window display execution; product rotation; stock control and merchandising optimization; customer experience and styling-focused sales.
Commercial & Visual Merchandising Support at ROSA CLARA GROUP
January 1, 2008 - November 30, 2011
Support to multi-brand and franchise clients in a premium fashion environment; sales analysis by collection and KPI tracking; organization of showrooms and conventions; contribution to visual merchandising and brand communications.
E-commerce & Digital Operations at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 31, 2013
E-commerce & Digital Operations; digital catalogue management and product updates; coordination of online campaigns and digital actions; sales reporting and KPI analysis; online customer experience and loyalty; support in visual merchandising and showroom presentation.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management, B2B) at PUIG
April 1, 2025 - Present
Managing key accounts within fashion & beauty retail; ensuring service excellence and brand standards; KPI monitoring related to customer experience; cross-functional collaboration with marketing, trade marketing, product and retail teams; coordination of product launches, catalogs and commercial activations; ensuring consistency with brand positioning.
Founder at LOOKA TELIER
March 1, 2018 - April 1, 2025
Development of fashion & beauty visual content and digital styling, creating AI-assisted visuals and campaigns to support brand storytelling, e-commerce and customer experience across fashion brands. Built lookbooks, editorial compositions and visuals; defined digital brand positioning and visual coherence; collaborated with fashion brands and cross-functional teams on content and image strategy; integrated aesthetic direction, brand strategy and data-driven insights.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management • B2B) at Puig
April 1, 2025 - Present
Management of key accounts within a fashion & beauty retail environment, ensuring service excellence and brand standards. Monitoring KPIs related to customer experience, service levels and stock performance. Management of commercial allowances and trade conditions, aligned with brand strategy and customer experience objectives. Cross-functional collaboration with marketing, trade marketing, product and retail teams to support brand initiatives. Coordinated product launches, catalogs and commercial activities, ensuring consistency with brand positioning.
Sales & Visual Merchandising at ZARA — Flagship Store (London)
February 1, 2007 - December 1, 2007
Sales & Visual Merchandising; stock management, replenishment and inventories; support onboarding and coordination of section team members; collaboration with visual and operations teams to maintain commercial performance.
E-commerce & Digital Operations at Super Estudio
May 1, 2012 - December 1, 2013
E-commerce & Digital Operations; design and implement digital catalog management, product updates, and coordination of online campaigns and digital actions; sales reporting and digital KPI analysis; online customer experience and loyalty; support in visual merchandising and showroom presentation.
Founder at Lookatelier
April 1, 2025 - Present
Development of digital styling, visual content and brand-aligned imagery for fashion projects. Creation of lookbooks, editorial compositions and visuals using AI-generated ultra-realistic models and real garments. Definition of digital brand positioning and visual coherence. Collaboration with fashion brands, e-commerce and creative teams on content and image strategy. Integration of aesthetic direction, brand strategy and data-driven digital insight. Cross-functional collaboration with marketing, trade marketing, product and retail teams to support brand initiatives. Process optimization and data-driven decision-making to improve operational efficiency and customer experience.
Commercial & Visual Merchandising Support (Multi-brand and Franchise Clients) — Sales & Visual Merchandising at ROSA CLARA GROUP
January 1, 2008 - November 1, 2011
Commercial and visual merchandising support to multi-brand and franchise clients in a premium fashion environment. Sales analysis by collection and KPI tracking. Organization of showrooms and conventions. Brand communications and visual merchandising contributions.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management · B2B) at PUIG
April 1, 2025 - Present
Management of key accounts within a fashion & beauty retail environment, ensuring service excellence and brand standards; monitor KPIs related to customer experience, service levels and stock performance; coordinate cross-functional teams with marketing, trade marketing, product and retail.
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
Image consulting and personal shopper services.
Sales & Visual Merchandising at ZARA
February 1, 2007 - December 1, 2007
Sales and customer styling in a high-traffic flagship store. Stock management, replenishment and inventories. Onboarding and coordination of section team members. Collaboration with visual and operations teams to maintain commercial performance.
Image Consulting & Personal Shopper at Felicidad Duce
September 1, 2025 - November 1, 2025
Founder at LOOKATELIER
March 1, 2018 - April 1, 2025
Development of fashion & beauty visual content and brand-aligned imagery for fashion projects. Creation of lookbooks, editorials and visuals storytelling using AI-generated ultra-realistic models and real garments.
Digital Catalog Management & Merchandising Support at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 1, 2013
Digital catalog management, product updates; coordination of online campaigns and digital actions; KPI reporting; online customer experience and showroom presentation; visual merchandising support.
Fashion & Beauty Retail & Customer Experience Specialist at Puig
April 1, 2025 - Present
Manage key accounts and overall customer experience in fashion & beauty retail environments; monitor KPI-related customer experience metrics; collaborate with marketing, retail operations and sales teams to maintain brand standards and drive service excellence.
Commercial & Visual Merchandising Support at Rosa Clará Group
January 1, 2008 - November 30, 2011
Commercial & Visual Merchandising support for multi-brand and franchise clients in a premium fashion environment; sales analysis by KPI; organization of showrooms and conventions; visual communication support.

Education

Bachelor's degree in Marketing and Marketing Research at Universitat Oberta de Catalunya
January 11, 2030 - February 3, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025
Bachelor's Degree at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025
Technical Program at Window Dressing & Visual Merchandising
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
ACTIC Certification (Intermediate Level) at Universitat Oberta de Catalunya
January 1, 2022 - February 13, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - February 16, 2026
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - February 18, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
January 1, 2008 - June 1, 2008
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - April 7, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
February 1, 2021 - April 7, 2026
Image Consulting & Personal Shopper at FEMXA
January 1, 2008 - June 1, 2008
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - May 6, 2026
Bachelor's Degree in Marketing and Market Research at Open University of Catalonia (Universitat Oberta de Catalunya)
January 11, 2030 - May 6, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - May 6, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - May 6, 2026
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025

Qualifications

Image Consulting & Personal Shopper
January 1, 2008 - June 1, 2008
Technical Program in Window Dressing & Visual Merchandising
February 1, 2021 - February 3, 2026
Social Media Strategy for Corporate Environments
January 11, 2030 - February 3, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - February 13, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - February 16, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - April 7, 2026
Social Media Strategy for Corporate Environments
January 1, 2025 - April 7, 2026
Digital Promotion & Business Development through Social Media
January 1, 2025 - April 7, 2026
Digital Marketing – SEO / SEM
January 1, 2022 - April 7, 2026
Bachelor's Degree in Marketing and Market Research – Ongoing
January 11, 2030 - May 6, 2026
Technical Program in Window Dressing & Visual Merchandising
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper
September 1, 2005 - November 1, 2005
ACTIC Certification (Intermediate Level)
January 1, 2022 - May 6, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - May 6, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - June 4, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Other