Brand content & digital marketing professional specialized in fashion, beauty and luxury. Experienced in brand content strategy, digital marketing, and customer-focused communication across international fashion and retail environments, supporting product launches, brand initiatives and cross-functional collaboration while ensuring brand consistency and operational excellence. Founder of LOOKATELIER, developing premium fashion & beauty content strategies and collaborating with brands and e-commerce partners to strengthen brand positioning and digital engagement. Combines commercial thinking, creativity and data-driven decision-making to create content that supports brand growth and customer engagement.…

Pilar Toro

Brand content & digital marketing professional specialized in fashion, beauty and luxury. Experienced in brand content strategy, digital marketing, and customer-focused communication across international fashion and retail environments, supporting product launches, brand initiatives and cross-functional collaboration while ensuring brand consistency and operational excellence. Founder of LOOKATELIER, developing premium fashion & beauty content strategies and collaborating with brands and e-commerce partners to strengthen brand positioning and digital engagement. Combines commercial thinking, creativity and data-driven decision-making to create content that supports brand growth and customer engagement.…

Available to hire

Brand content & digital marketing professional specialized in fashion, beauty and luxury. Experienced in brand content strategy, digital marketing, and customer-focused communication across international fashion and retail environments, supporting product launches, brand initiatives and cross-functional collaboration while ensuring brand consistency and operational excellence.

Founder of LOOKATELIER, developing premium fashion & beauty content strategies and collaborating with brands and e-commerce partners to strengthen brand positioning and digital engagement. Combines commercial thinking, creativity and data-driven decision-making to create content that supports brand growth and customer engagement.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Education & Digital Promotion / Business Development (Social Media) at Femxa
September 1, 2025 - November 1, 2025
Participation/training in digital promotion and business development through social media; included social media strategy and related learning for corporate environments.
Image Consulting & Personal Shopper at Felicidad Duce
September 1, 2025 - November 1, 2025
Founder | Digital Marketing & Digital Styling at LOOKATELIER
April 2, 2025 - Present
Developed fashion & beauty digital styling, visual content, and brand-aligned imagery for fashion projects. Created lookbooks, editorial compositions, and visual storytelling using AI-assisted ultra-realistic models and real garments. Defined digital brand positioning and ensured visual coherence; collaborated with fashion brands, e-commerce and creative teams on content and image strategy. Integrated aesthetic direction, brand strategy, and data-driven digital insights to support e-commerce and digital customer journeys.
Retail Marketing & Customer Experience Specialist at PUIG
April 1, 2025 - Present
Managed relationships with key retail partners, ensuring premium customer service and operational excellence. Coordinated product launches, commercial activations and catalogue implementation. Collaborated cross-functionally to deliver seamless customer experience. Monitored KPIs, service levels and operational performance, ensuring brand standards and operational consistency across key accounts. Supported premium retail partners through operational coordination and service excellence, delivering operational excellence in a complex international environment.
Key Account Manager - Fashion & Beauty Retail & Customer Experience Specialist at PUIG
April 1, 2025 - Present
Managed key accounts within fashion & beauty retail environment; ensured service excellence and brand standards; monitored KPI-related customer experience; cross-functional collaboration with marketing, product and retail teams; analyzed consumer experience indicators and sales performance.
Founder at Look Atelier
April 1, 2025 - Present
Development of fashion & beauty visual content and digital styling, creating AI-assisted ultra-realistic models and demonstrations using real garments; created lookbooks, editorial compositions and visual storytelling; defined digital brand positioning and visual coherence; collaborated with brands, e-commerce and creative teams on content and image strategy; integrated aesthetic direction and data-driven digital insight.
Fashion & Beauty Retail & Customer Experience Specialist at Puig
April 1, 2025 - Present
Manage key accounts and overall customer experience in fashion & beauty retail environments; monitor KPI-related customer experience metrics; collaborate with marketing, retail operations and sales teams to maintain brand standards and drive service excellence.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management · B2B) at PUIG
April 1, 2025 - Present
Management of key accounts within a fashion & beauty retail environment, ensuring service excellence and brand standards; monitor KPIs related to customer experience, service levels and stock performance; coordinate cross-functional teams with marketing, trade marketing, product and retail.
Founder at Lookatelier
April 1, 2025 - Present
Development of digital styling, visual content and brand-aligned imagery for fashion projects. Creation of lookbooks, editorial compositions and visuals using AI-generated ultra-realistic models and real garments. Definition of digital brand positioning and visual coherence. Collaboration with fashion brands, e-commerce and creative teams on content and image strategy. Integration of aesthetic direction, brand strategy and data-driven digital insight. Cross-functional collaboration with marketing, trade marketing, product and retail teams to support brand initiatives. Process optimization and data-driven decision-making to improve operational efficiency and customer experience.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management • B2B) at Puig
April 1, 2025 - Present
Management of key accounts within a fashion & beauty retail environment, ensuring service excellence and brand standards. Monitoring KPIs related to customer experience, service levels and stock performance. Management of commercial allowances and trade conditions, aligned with brand strategy and customer experience objectives. Cross-functional collaboration with marketing, trade marketing, product and retail teams to support brand initiatives. Coordinated product launches, catalogs and commercial activities, ensuring consistency with brand positioning.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management, B2B) at PUIG
April 1, 2025 - Present
Managing key accounts within fashion & beauty retail; ensuring service excellence and brand standards; KPI monitoring related to customer experience; cross-functional collaboration with marketing, trade marketing, product and retail teams; coordination of product launches, catalogs and commercial activations; ensuring consistency with brand positioning.
Digital Promotion & Business Development through Social Media (Certification) at Foment Formacio
January 1, 2025 - November 30, 2025
Social Media Strategy for Corporate Environments (Certification) at Foment Formacio
January 1, 2025 - November 30, 2025
Digital Marketing · SEO/SEM (Certification) at Grupo Aspasia
January 1, 2022 - December 31, 2022
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
February 1, 2021 - January 1, 2025
Key Account Management & Customer Operations at VALMONT GROUP / Nestlé / RAVENTÓS CODORNÍU (key accounts & EDI/customer operations in international environments)
March 1, 2018 - April 1, 2025
Managed key accounts and EDI/customer operations in international environments. Handled pricing agreements, billing control and KPI analysis. Coordinated with logistics, sales, marketing and finance to support product launches and commercial campaigns.
Fashion & Beauty Retail & Customer Experience Specialist (Key Account Management · B2B) at PUIG
March 1, 2018 - April 1, 2025
Managed key accounts in the fashion & beauty retail environment, ensuring service excellence and brand standards. Monitored and analyzed KPIs related to customer experience, service levels, and stock performance. Managed commercial allowances and trade conditions aligned with brand strategy and customer experience objectives. Collaborated cross-functionally with marketing, trade marketing, product, and demand planning teams for brand initiatives; coordinated product launches, catalogues, and commercial activations ensuring consistency with brand positioning. Drove process optimization and data-driven decision-making to improve operational efficiency and customer experience.
Founder at Look Atelier
March 1, 2018 - April 1, 2025
Development of fashion & beauty digital styling, visual content and brand-aligned imagery for fashion projects. Creation of lookbooks, editorial compositions and visuals storytelling using AI-generated ultra-realistic models and real garments.
Founder at LOOKATELIER
March 1, 2018 - April 1, 2025
Development of fashion & beauty visual content and brand-aligned imagery for fashion projects. Creation of lookbooks, editorials and visuals storytelling using AI-generated ultra-realistic models and real garments.
Founder at LOOKA TELIER
March 1, 2018 - April 1, 2025
Development of fashion & beauty visual content and digital styling, creating AI-assisted visuals and campaigns to support brand storytelling, e-commerce and customer experience across fashion brands. Built lookbooks, editorial compositions and visuals; defined digital brand positioning and visual coherence; collaborated with fashion brands and cross-functional teams on content and image strategy; integrated aesthetic direction, brand strategy and data-driven insights.
Digital Marketing & E-commerce (Digital catalog management & campaigns) at SUPER ESTUDIO (Design Furniture E-commerce)
January 1, 2015 - January 1, 2018
Managed digital catalogue and product updates. Coordinated online campaigns and digital actions. Produced sales reporting and digital KPI analysis. Worked on online customer experience and loyalty, and supported visual merchandising and showroom presentations, including inventory/retail support activities aligned with e-commerce needs.
Key Account Management & Customer Operations (EDI / Customer Operations) at VALMONT GROUP (plus Nestlé, RavenTos Codorníu)
January 1, 2015 - January 1, 2018
Managed key accounts and EDI/customer operations in international environments. Handled pricing agreements, billing control and KPI analysis. Collaborated with logistics, sales, marketing and finance. Supported product launches and commercial campaigns.
E-commerce & Digital Operations (Digital Catalogues) at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 1, 2013
Managed the digital catalogue and handled product updates. Coordinated online campaigns and digital actions. Produced sales reporting and analyzed digital KPIs. Supported online customer experience and loyalty. Helped with visual merchandising and showroom presentation.
Digital Catalogue Manager / Digital Operations at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 1, 2013
Digital catalogue management and product updates; coordination of online campaigns and digital actions; sales reporting and KPI analysis.
Digital Catalog Management & Merchandising Support at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 1, 2013
Digital catalog management, product updates; coordination of online campaigns and digital actions; KPI reporting; online customer experience and showroom presentation; visual merchandising support.
E-commerce & Digital Operations at Super Estudio
May 1, 2012 - December 1, 2013
E-commerce & Digital Operations; design and implement digital catalog management, product updates, and coordination of online campaigns and digital actions; sales reporting and digital KPI analysis; online customer experience and loyalty; support in visual merchandising and showroom presentation.
E-commerce & Digital Operations at SUPER ESTUDIO (Design Furniture E-commerce)
May 1, 2012 - December 31, 2013
E-commerce & Digital Operations; digital catalogue management and product updates; coordination of online campaigns and digital actions; sales reporting and KPI analysis; online customer experience and loyalty; support in visual merchandising and showroom presentation.
Sales & Visual Merchandising (Fashion retail) at MAX MARA FASHION GROUP (MARELLA)
January 1, 2008 - December 1, 2008
Executed brand visual merchandising guidelines in-store and for window displays. Presented collections aligned with brand positioning and seasonal campaigns. Managed product rotation, stock control and merchandising optimization. Supported customer experience and styling-oriented sales.
Commercial & Visual Merchandising Support (Fashion retail) at ROSA CLARA GROUP
January 1, 2008 - November 1, 2011
Supported multi-brand and franchise clients in a premium fashion environment. Conducted sales analysis by collection and tracked KPIs. Assisted with organization of showrooms and conventions. Contributed to visual merchandising and brand communication activities.
Image Consulting & Personal Shopper at Femxa
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at Felicidad Duce
January 1, 2008 - June 1, 2008
Provided image consulting and personal shopping support focused on styling and customer experience in fashion/beauty contexts.
Commercial & Visual Merchandising at Rosa Clará Group
January 1, 2008 - November 1, 2011
Commercial & Visual Merchandising support to multi-brand and franchise clients in a premium fashion environment. Sales analysis by collection and KPI tracking. Organization of showroom and conventions. Contribution to visual merchandising and brand communications.
Commercial & Visual Merchandising Support at Rosa Clará Group
January 1, 2008 - November 30, 2011
Commercial & Visual Merchandising support for multi-brand and franchise clients in a premium fashion environment; sales analysis by KPI; organization of showrooms and conventions; visual communication support.
Commercial & Visual Merchandising Support (Multi-brand and Franchise Clients) — Sales & Visual Merchandising at ROSA CLARA GROUP
January 1, 2008 - November 1, 2011
Commercial and visual merchandising support to multi-brand and franchise clients in a premium fashion environment. Sales analysis by collection and KPI tracking. Organization of showrooms and conventions. Brand communications and visual merchandising contributions.
Commercial & Visual Merchandising Support at ROSA CLARA GROUP
January 1, 2008 - November 30, 2011
Support to multi-brand and franchise clients in a premium fashion environment; sales analysis by collection and KPI tracking; organization of showrooms and conventions; contribution to visual merchandising and brand communications.
Sales & Visual Merchandising at MAX MARA FASHION GROUP (MARELLA)
January 1, 2008 - December 31, 2008
Sales & visual merchandising; in-store and window display execution; product rotation; stock control and merchandising optimization; customer experience and styling-focused sales.
Sales & Visual Merchandising (Flagship store) at ZARA (London flagship store)
February 1, 2007 - December 1, 2007
Supported sales and customer styling in a high-traffic flagship store. Managed stock, replenishment and inventory. Assisted with onboarding and coordination of section team members. Collaborated with visual and operations teams to maintain commercial performance.
Sales & Visual Merchandising (Flagship Store) at ZARA (London flagship)
February 1, 2007 - December 1, 2007
Performed sales and customer styling in a high-traffic flagship store. Managed stock, replenishment and inventories. Supported onboarding and coordinated section team members. Collaborated with visual and operations teams to maintain commercial performance.
Sales & Visual Merchandising at ZARA
February 1, 2007 - December 1, 2007
Sales and customer styling in a high-traffic flagship store. Stock management, replenishment and inventories. Onboarding and coordination of section team members. Collaboration with visual and operations teams to maintain commercial performance.
Sales & Visual Merchandising at ZARA — Flagship Store (London)
February 1, 2007 - December 1, 2007
Sales & Visual Merchandising; stock management, replenishment and inventories; support onboarding and coordination of section team members; collaboration with visual and operations teams to maintain commercial performance.
Sales & Visual Merchandising at ZARA - Flagship Store (London)
February 1, 2007 - December 31, 2007
Sales and customer styling in a high-traffic flagship store; stock management and replenishment; support on boarding and coordination of section team members; collaboration with visual and operations teams to maintain commercial performance.
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
Image consulting and personal shopper services.

Education

Bachelor's degree in Marketing and Marketing Research at Universitat Oberta de Catalunya
January 11, 2030 - February 3, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025
Bachelor's Degree at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025
Technical Program at Window Dressing & Visual Merchandising
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
ACTIC Certification (Intermediate Level) at Universitat Oberta de Catalunya
January 1, 2022 - February 13, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - February 16, 2026
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - February 18, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
January 1, 2008 - June 1, 2008
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - April 7, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
February 1, 2021 - April 7, 2026
Image Consulting & Personal Shopper at FEMXA
January 1, 2008 - June 1, 2008
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - May 6, 2026
Bachelor's Degree in Marketing and Market Research at Open University of Catalonia (Universitat Oberta de Catalunya)
January 11, 2030 - May 6, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
January 11, 2030 - May 6, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - May 6, 2026
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
March 1, 2018 - April 1, 2025
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - July 7, 2026
Bachelor's Degree in Marketing and Market Research at Universitat Oberta de Catalunya (Open University of Catalonia)
February 1, 2021 - July 7, 2026
Technical Program in Window Dressing & Visual Merchandising at Felicidad Duce
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper at FEMXA
September 1, 2005 - November 1, 2005
Bachelor’s Degree in Marketing and Market Research (ongoing) at Universitat Oberta de Catalunya
February 1, 2021 - July 14, 2026
Bachelor’s Degree in Marketing and Market Research at Universitat Oberta de Catalunya
February 1, 2021 - July 14, 2026
Bachelor's Degree in Marketing & Market Research (in progress) at Universitat Oberta de Catalunya
February 1, 2021 - August 20, 2026
Technical Program in Window Dressing & Visual Merchandising at Window Dressing & Visual Merchandising (Felicidad Duce)
January 11, 2030 - August 20, 2026

Qualifications

Image Consulting & Personal Shopper
January 1, 2008 - June 1, 2008
Technical Program in Window Dressing & Visual Merchandising
February 1, 2021 - February 3, 2026
Social Media Strategy for Corporate Environments
January 11, 2030 - February 3, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - February 13, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - February 16, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - April 7, 2026
Social Media Strategy for Corporate Environments
January 1, 2025 - April 7, 2026
Digital Promotion & Business Development through Social Media
January 1, 2025 - April 7, 2026
Digital Marketing – SEO / SEM
January 1, 2022 - April 7, 2026
Bachelor's Degree in Marketing and Market Research – Ongoing
January 11, 2030 - May 6, 2026
Technical Program in Window Dressing & Visual Merchandising
January 1, 2008 - June 1, 2008
Image Consulting & Personal Shopper
September 1, 2005 - November 1, 2005
ACTIC Certification (Intermediate Level)
January 1, 2022 - May 6, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - May 6, 2026
ACTIC Certification (Intermediate Level)
January 1, 2022 - June 4, 2026
Portfolio Fashion & Beauty LinkedIn Education Social Media Strategy for Corporate Environments
January 1, 2025 - July 7, 2026
Digital Promotion & Business Development through Social Media
January 1, 2025 - July 7, 2026
Digital Marketing • SEO/SEM
January 1, 2022 - December 31, 2022
Portfolio Fashion & Beauty - LinkedIn
January 11, 2030 - July 7, 2026
Social Media Strategy Certification
January 11, 2030 - July 7, 2026
Brand & Digital Content Strategy Certification
January 11, 2030 - July 7, 2026
Foment Formacio 2025 - Digital Promotion & Business Development through Social Media
January 1, 2025 - December 31, 2025
Foment Formacio 2025 - Social Media Strategy for Corporate Environments
January 1, 2025 - December 31, 2025
Grupo Aspasia 2022 - Digital Marketing · SEO/SEM
January 1, 2022 - December 31, 2022
Foment Formacio 2022 - Leadership & Management Skills (Certification)
January 1, 2022 - December 31, 2022
Acticc Certification (Intermediate Level)
January 1, 2022 - December 31, 2022
Education: Ongoing University Degree (Marketing and Market Research)
February 1, 2021 - July 14, 2026
ACETIC Certification (Intermediate Level)
January 1, 2022 - December 31, 2022
Foment Formacio (Sport Portfolio / Social Media Strategy for Corporate Environments / Digital Promotion through Social Media) Certifications
January 1, 2025 - December 31, 2025
Grupo Aspasia Certification (Digital Marketing · SEO/SEM)
January 1, 2022 - December 31, 2022
Foment Formacio 2022 (Leadership & Management Skills)
January 1, 2022 - December 31, 2022
Digital Promotion & Business Development through Social Media
September 1, 2025 - August 20, 2026
Digital Marketing · SEO/SEM
January 1, 2022 - August 20, 2026
Social Media Strategy for Corporate Environments
September 1, 2025 - August 20, 2026
ACTIC (Intermediate level)
January 1, 2022 - August 20, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Other, Wholesale & Distribution, Manufacturing, Education, Consumer Goods