Hi, I’m Brennan Loh, VP of Brand at Shopify. I’m known for my strong work ethic and a quick-learning mindset, building brand momentum across digital and offline channels and collaborating across teams to deliver high-impact campaigns. Most recently, I’ve been leading growth at SignWell as Growth Marketer, spearheading paid ads attribution strategy, integrating GA4 and analytics to connect performance to revenue, and driving a full-funnel experimentation program. I’ve also contributed to Shopify’s Brand Partnerships team and built a fractional marketing practice for clients like 123 Dental and Binge Worthy Snacks, while supporting high-profile initiatives such as MrBeast partnerships and multi-million-dollar media buys.

Brennan Loh

Hi, I’m Brennan Loh, VP of Brand at Shopify. I’m known for my strong work ethic and a quick-learning mindset, building brand momentum across digital and offline channels and collaborating across teams to deliver high-impact campaigns. Most recently, I’ve been leading growth at SignWell as Growth Marketer, spearheading paid ads attribution strategy, integrating GA4 and analytics to connect performance to revenue, and driving a full-funnel experimentation program. I’ve also contributed to Shopify’s Brand Partnerships team and built a fractional marketing practice for clients like 123 Dental and Binge Worthy Snacks, while supporting high-profile initiatives such as MrBeast partnerships and multi-million-dollar media buys.

Available to hire

Hi, I’m Brennan Loh, VP of Brand at Shopify. I’m known for my strong work ethic and a quick-learning mindset, building brand momentum across digital and offline channels and collaborating across teams to deliver high-impact campaigns.

Most recently, I’ve been leading growth at SignWell as Growth Marketer, spearheading paid ads attribution strategy, integrating GA4 and analytics to connect performance to revenue, and driving a full-funnel experimentation program. I’ve also contributed to Shopify’s Brand Partnerships team and built a fractional marketing practice for clients like 123 Dental and Binge Worthy Snacks, while supporting high-profile initiatives such as MrBeast partnerships and multi-million-dollar media buys.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Growth Marketer at SignWell
February 1, 2025 - Present
Spearheaded SignWell’s paid ads attribution strategy, connected GA4 and other analytics to tie performance to revenue; improved paid ads conversion rate from 6% in Q2 to 10% in Q3; obtained a successful LTV to CAC ratio of 9:1; grew digital presence through partnerships and organic/social channels with a full funnel approach to experimentation.

Education

Bachelor of Commerce (Honours) with specialization in Marketing at Telfer School of Management, University of Ottawa
January 1, 2014 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services