Available to hire
I’m a creative leader with 18+ years of experience shaping brand identity and driving growth through strategic visual storytelling across digital and print touchpoints. I excel at building and mentoring high-performing design teams, delivering elegant solutions in UX/UI, web, email, and beyond while translating complex business goals into compelling visuals.
As a player-coach, I partner with senior leaders to craft scalable brand systems that align with organizational strategy, foster cross-functional collaboration, and accelerate revenue growth. I’m passionate about staying ahead of trends and mentoring talent to produce measurable results.
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Language
English
Fluent
Work Experience
Senior Creative Manager, Marketing Communications at SIRIUSXM / PANDORA
October 1, 2016 - March 1, 2025Drove subscription growth by implementing a SaaS-driven, lifestyle-centered brand strategy across marketing communications, increasing conversion from 7% to 17%. Led cross-functional teams (Design, Copy, UX, Development) and refined workflows for on-time delivery of strategic assets. Developed and executed SiriusXM’s brand and content strategy to support Connected Vehicles marketing goals, maintaining editorial voice and brand personality with strategic messaging matrices for audiences and programs. Served as a player-coach, directing end-to-end design innovation and partnering with senior leaders to ensure creative solutions aligned with business strategy.
Integrated Creative Director at Moroch Partners
March 1, 2015 - July 1, 2016Directed high-impact digital creative strategy and execution for major accounts (McDonald’s, FedEx Office, Six Flags), ensuring measurable effectiveness across platforms. Drove integration of digital and traditional output, embedding digital best practices organization-wide and elevating capabilities. Won new business through innovative digital concepts and compelling client presentations; assessed and developed digital talent to improve team output and alignment with strategic priorities.
Group Creative Director at SHOP.COM / MARKET AMERICA
June 1, 2014 - March 1, 2015Rolled out cohesive omni-channel campaigns, overseeing UX/UI architecture, content strategy, and performance marketing integration. Led a digital transformation initiative that positioned Shop.com as an e-commerce innovator by optimizing customer touchpoints. Managed a 24+ member creative team, ensuring strategic alignment across brand touchpoints.
Digital Creative Director at DOCTOR LOGIC
April 1, 2013 - June 1, 2014Engineered and launched a startup’s foundational brand identity and complex UX architecture. Delivered sophisticated responsive digital marketing solutions across Web, Mobile, Search, and Social channels. Leveraged Google Analytics to refine user flows and significantly improved digital engagement metrics.
Digital Creative Director at TM ADVERTISING
October 1, 2012 - February 1, 2013Provided strategic creative direction and guided C-suite clients through complex digital transformation initiatives. Drove cohesive brand experiences for major clients and unified digital and traditional creative strategies to boost online engagement. Produced high-impact digital trailers and immersive branded content to deepen campaign messaging.
Owner / Chief Creative Officer at THE HAMMERHEAD AGENCY
July 1, 2010 - October 1, 2012Led creative for Nue Vodka and delivered integrated multi-platform campaigns for Samsung, Pizza Hut, and Haggar Apparel. Partnered with major agencies to execute high-visibility brand activations and oversaw Walmart’s Christmas Toy Catalog campaign, including lead design, photography, casting, and set-design production.
Executive in Residence at TEMERLIN ADVERTISING INSTITUTE - Southern Methodist University
August 1, 2009 - July 1, 2010Developed and maintained instruction in digital production tools (Photoshop, Illustrator, InDesign, Figma, After Effects). Focused curriculum development on core concepts for success in Art Direction and Interactive Design leadership, and taught Creativity for SMU’s UK study abroad program at Regent’s College, London.
Brand & Digital Creative Director at RAPP WORLDWIDE
August 1, 2006 - July 1, 2009Spearheaded a complete Brand & Digital Transformation; re-imagined the corporate website, increasing traffic by 365% and establishing a global brand identity system adopted by 30+ offices worldwide. Developed award-winning integrated campaigns across traditional and digital channels for major clients.
Education
Bachelor of Arts in Journalism / Advertising at University of Oklahoma
January 11, 2030 - February 3, 2026Graduate Work Toward Master of Advertising at School of Visual Arts, New York, NY
January 11, 2030 - February 3, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Experience Level
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