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I’m Haiqa Khan, a Senior Creative Strategist who builds paid social creative systems for DTC service brands and e-commerce. Over nearly five years, I’ve learned to turn research into briefs that editors and creators can execute fast, then run tight testing cycles to decide what to launch, what to cut, and what to iterate next. I excel at leading reviews/QA, coordinating UGC creators, and partnering with clients and performance teams to keep output high and deadlines tight. I drive cross-functional collaboration using tools like Drive/Slack/Zoom, Notion/Monday, GA4/Looker, UTMs, and Trello to ensure reliable delivery at scale.…I’m Haiqa Khan, a Senior Creative Strategist who builds paid social creative systems for DTC service brands and e-commerce. Over nearly five years, I’ve learned to turn research into briefs that editors and creators can execute fast, then run tight testing cycles to decide what to launch, what to cut, and what to iterate next. I excel at leading reviews/QA, coordinating UGC creators, and partnering with clients and performance teams to keep output high and deadlines tight. I drive cross-functional collaboration using tools like Drive/Slack/Zoom, Notion/Monday, GA4/Looker, UTMs, and Trello to ensure reliable delivery at scale.

Haiqa Khan

Video Editor, Graphic Designer, UI Designer, +7

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I’m Haiqa Khan, a Senior Creative Strategist who builds paid social creative systems for DTC service brands and e-commerce. Over nearly five years, I’ve learned to turn research into briefs that editors and creators can execute fast, then run tight testing cycles to decide what to launch, what to cut, and what to iterate next. I excel at leading reviews/QA, coordinating UGC creators, and partnering with clients and performance teams to keep output high and deadlines tight. I drive cross-functional collaboration using tools like Drive/Slack/Zoom, Notion/Monday, GA4/Looker, UTMs, and Trello to ensure reliable delivery at scale.…I’m Haiqa Khan, a Senior Creative Strategist who builds paid social creative systems for DTC service brands and e-commerce. Over nearly five years, I’ve learned to turn research into briefs that editors and creators can execute fast, then run tight testing cycles to decide what to launch, what to cut, and what to iterate next. I excel at leading reviews/QA, coordinating UGC creators, and partnering with clients and performance teams to keep output high and deadlines tight. I drive cross-functional collaboration using tools like Drive/Slack/Zoom, Notion/Monday, GA4/Looker, UTMs, and Trello to ensure reliable delivery at scale.

Available to hire

I’m Haiqa Khan, a Senior Creative Strategist who builds paid social creative systems for DTC service brands and e-commerce. Over nearly five years, I’ve learned to turn research into briefs that editors and creators can execute fast, then run tight testing cycles to decide what to launch, what to cut, and what to iterate next.

I excel at leading reviews/QA, coordinating UGC creators, and partnering with clients and performance teams to keep output high and deadlines tight. I drive cross-functional collaboration using tools like Drive/Slack/Zoom, Notion/Monday, GA4/Looker, UTMs, and Trello to ensure reliable delivery at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Pashto, Pushto

Fluent

Work Experience

Video Editor and Graphic Designer at Creative Pulse

September 1, 2023 - October 1, 2024

Designed high-performing paid social and digital ad creatives for global brands including Sara Lee Bread and Cell Fusion C, aligning brand identity with conversion-focused visual systems. Applied mobile-first composition, scroll-stopping layouts, strong hierarchy, and typography tailored for social platforms. Created and structured creative briefs, translating marketing objectives and audience insights into clear visual directions and performance-driven concepts. Produced platform-native social formats (Reels, Stories, motion ads, UGC-style creatives) and variations to boost engagement and reduce fatigue. Contributed to campaigns achieving 30-55% higher CTR and stronger engagement through visual optimization.

Advertising and Marketing Designer at Matiks

February 1, 2021 - January 1, 2022

Created visuals for advertising campaigns, including social media ads, banners, email marketing graphics, and promotional materials. Produced promotional videos and motion graphics for online ads and social platforms. Conducted market research and analyzed data to inform design decisions and improve campaign effectiveness.

UI/UX and Graphic Designer at Matiks

February 1, 2022 - September 1, 2023

Designed high-performance landing pages, e-commerce interfaces, and UX enhancements. Created animated product videos, motion graphics, and interactive UI, boosting engagement and CTR. Developed wireframes to high-fidelity prototypes in Figma/Sketch and collaborated with cross-functional teams to deliver user-centered solutions.

Creative Lead, Performance Creative Strategy & Operations at Inven Tel

July 1, 2024 - Present

Lead creative planning across 20+ brands, set weekly priorities, keep production moving, run reviews, and protect quality so launches don’t slip using A= to quickly draft hook/angle options and first-pass briefs, then refining with performance insights and QA before launch. Created production-ready briefs with a clear promise, supporting proof, hook options, shot list, edit notes, and defined test variations. Lifted average hold time by 20% with controlled hook tests and doubled down on winners, rewriting the first 3 seconds for clarity, faster pacing, and earlier proof. Rebuilt a winning O.N.S Clothing concept into a tight test set, fresh hooks, different proof order, and a cleaner offer line, then scaled winners to cut cost per purchase by 27% and drive 8.3 ROAS. On an $8K/month skincare account, tightened creative-to-landing-page message match and refreshed iterations based on performance readouts, supporting 5.22 ROAS. Produce and QA multiple creative types each sprint: UGC talki

Senior Creative Strategist at IVS-CEP

January 1, 2023 - July 1, 2024

Turned common applicant hesitations into clear ad messages that answered 'why apply' before the form fill, helping improve engagement from 2.0% to 2.8% in 3 months. Built repeatable lead-gen pillars (outcome, proof, urgency) to keep testing focused and scalable, supporting 30+ Reels/carousels per month without losing message clarity. Wrote video and static briefs with hook options, on-screen text, proof, and a clear CTA so editors could execute, enabling consistent delivery of 30+ monthly outputs. Improved lead quality by foregrounding proof (student work, outcomes, instructor credibility) and trimming unnecessary explanatory time. Reviewed CPL, lead CVR, and lead quality weekly; adjusted the promise or proof to balance cost and intent, enabling faster iteration. Standardized templates and QA checks to reduce revisions during peak intake and support 25% audience growth.

Marketing and Social Media Strategist at Cloud Primero (US)

September 1, 2021 - December 1, 2022

Built weekly testing plans from competitor teardowns and 'what’s working now' patterns, then turned those into a clear brief queue for creators and editors. Wrote production-ready video + static ad briefs (hook options, angle, proof order, offer line, on-screen text, shot list, edit notes) so each batch tested one main change at a time. Shipped and iterated across core ad styles that win on Meta/TikTok: UGC talking head, product demo, review/testimonial, comparison, founder/authority, and static offer/proof ads. Shared client-facing weekly recaps: what we tested, what won, what lost, why it happened, and the next concepts to build so approvals were faster and production stayed on pace. Delivered awareness growth for Sara Lee Bread, reaching 325.7K people and adding 27K Instagram followers.