Designed high-performing paid social and digital ad creatives for global brands including Sara Lee Bread and Cell Fusion C, aligning brand identity with conversion-focused visual systems. Applied mobile-first composition, scroll-stopping layouts, strong hierarchy, and typography tailored for social platforms. Created and structured creative briefs, translating marketing objectives and audience insights into clear visual directions and performance-driven concepts. Produced platform-native social formats (Reels, Stories, motion ads, UGC-style creatives) and variations to boost engagement and reduce fatigue. Contributed to campaigns achieving 30-55% higher CTR and stronger engagement through visual optimization.

Advertising and Marketing Designer at Matiks

February 1, 2021 - January 1, 2022

Created visuals for advertising campaigns, including social media ads, banners, email marketing graphics, and promotional materials. Produced promotional videos and motion graphics for online ads and social platforms. Conducted market research and analyzed data to inform design decisions and improve campaign effectiveness.

UI/UX and Graphic Designer at Matiks

February 1, 2022 - September 1, 2023

Designed high-performance landing pages, e-commerce interfaces, and UX enhancements. Created animated product videos, motion graphics, and interactive UI, boosting engagement and CTR. Developed wireframes to high-fidelity prototypes in Figma/Sketch and collaborated with cross-functional teams to deliver user-centered solutions.