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I'm Farshid Sarmast, an industrial designer with a strong focus on human-centered design, prototyping, and design for manufacture. I turn complex ideas into functional, user-driven solutions using CAD, 3D printing, and iterative testing. I've worked across lighting, packaging, medical, and mobility sectors, and I excel at end-to-end product development—from research and concept generation to manufacturing support and stakeholder engagement. I'm passionate about creating tangible products that feel intuitive and look aesthetically compelling, while staying mindful of manufacturing realities and sustainability. I thrive in cross-functional teams and enjoy running in-house sprints to test assumptions and incorporate real user feedback into designs that perform well in the real world.…I'm Farshid Sarmast, an industrial designer with a strong focus on human-centered design, prototyping, and design for manufacture. I turn complex ideas into functional, user-driven solutions using CAD, 3D printing, and iterative testing. I've worked across lighting, packaging, medical, and mobility sectors, and I excel at end-to-end product development—from research and concept generation to manufacturing support and stakeholder engagement. I'm passionate about creating tangible products that feel intuitive and look aesthetically compelling, while staying mindful of manufacturing realities and sustainability. I thrive in cross-functional teams and enjoy running in-house sprints to test assumptions and incorporate real user feedback into designs that perform well in the real world.

Farshid Sarmast

Designer, Product Designer, Brand Designer, +2

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I'm Farshid Sarmast, an industrial designer with a strong focus on human-centered design, prototyping, and design for manufacture. I turn complex ideas into functional, user-driven solutions using CAD, 3D printing, and iterative testing. I've worked across lighting, packaging, medical, and mobility sectors, and I excel at end-to-end product development—from research and concept generation to manufacturing support and stakeholder engagement. I'm passionate about creating tangible products that feel intuitive and look aesthetically compelling, while staying mindful of manufacturing realities and sustainability. I thrive in cross-functional teams and enjoy running in-house sprints to test assumptions and incorporate real user feedback into designs that perform well in the real world.…I'm Farshid Sarmast, an industrial designer with a strong focus on human-centered design, prototyping, and design for manufacture. I turn complex ideas into functional, user-driven solutions using CAD, 3D printing, and iterative testing. I've worked across lighting, packaging, medical, and mobility sectors, and I excel at end-to-end product development—from research and concept generation to manufacturing support and stakeholder engagement. I'm passionate about creating tangible products that feel intuitive and look aesthetically compelling, while staying mindful of manufacturing realities and sustainability. I thrive in cross-functional teams and enjoy running in-house sprints to test assumptions and incorporate real user feedback into designs that perform well in the real world.

Available to hire

I’m Farshid Sarmast, an industrial designer with a strong focus on human-centered design, prototyping, and design for manufacture. I turn complex ideas into functional, user-driven solutions using CAD, 3D printing, and iterative testing. I’ve worked across lighting, packaging, medical, and mobility sectors, and I excel at end-to-end product development—from research and concept generation to manufacturing support and stakeholder engagement.

I’m passionate about creating tangible products that feel intuitive and look aesthetically compelling, while staying mindful of manufacturing realities and sustainability. I thrive in cross-functional teams and enjoy running in-house sprints to test assumptions and incorporate real user feedback into designs that perform well in the real world.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder / Industrial Designer at Pearific Lights

January 1, 2024 - Present

Founded and leads Pearific Lights, a self-initiated brand focused on 3D-printed lighting products developed through human-centered design principles. Concepted and iterated lighting product concepts from sketch to prototype using SolidWorks and Rhinoceros, refined through user feedback and hands-on testing. Used 3D printing extensively to prototype and develop form-driven lighting products, exploring material performance, aesthetic appeal, and functional usability. Ran in-house design sprints to test assumptions, incorporate real user feedback, and evolve each design based on tactile interaction and environment-specific requirements. Produced supporting visual assets including concept sketches, 3D renders (KeyShot), product videos, and user-guided manuals for the Pearific brand.

Product Designer at Riverlea Group

January 1, 2021 - December 31, 2024

Designed and developed new products from concept through 3D modelling, photorealistic rendering, and stakeholder-ready presentations; led redesigns of existing products to improve usability, aesthetics, and manufacturability. Created clear, visually engaging assembly manuals across a diverse product range. Collaborated on R&D-led product development initiatives, contributing to ideation, prototyping, design refinement, and documentation within cross-functional project teams.

R&D CAD Technician at Simcro Ltd.

January 1, 2019 - December 31, 2020

Designed, modelled, and assembled new products in metal and plastic; produced detailed technical drawings and CAD files; led redesign and reverse-engineering efforts to improve performance, usability, and manufacturability. Collaborated on the development of precise product specifications, manufacturing tolerances, and QA documentation to support efficient production and quality control. Prepared high-fidelity 3D models optimized for 3D printing and functional prototyping to enable rapid iteration during design validation.

R&D Fellow – Advanced vibration therapy device design at Myovolt (Callaghan Innovation)

January 1, 2018 - December 31, 2019

Designed and developed the first wearable vibration therapy device to relieve plantar fasciitis pain. This multidisciplinary project included design brief creation, thorough user-based research, concept generation and development, CAD design, and physical prototyping.

Freelance Industrial Designer at Memorable Ltd

January 1, 2017 - December 31, 2017

Designed a bi-material coffee cup (stainless steel and bamboo).

3D Printing Coach at Papakura Primary Schools

January 1, 2017 - December 31, 2017

Trained school teachers and students on 3D modelling (TinkerCAD) and 3D printing.

Rendering Software Tester at Light speed Graphics

January 1, 2017 - December 31, 2017

Helped software developers detect bugs in AnyRender and suggested modifications to improve usability. Benchmarked four popular rendering packages (KeyShot, V-Ray, SolidWorks Visualize, Maxwell Render) and highlighted features.

Teaching Assistant at Auckland University of Technology

January 1, 2017 - December 31, 2017

Assisted lecturers in guiding students through design studio projects and rapid prototyping using electronics and mechanical components.

Lead Industrial Designer at Bio C-Tech Co

January 1, 2012 - December 31, 2015

Led market research and designed 3 products for starch-based polymer tableware; later developed 27 more products. Managed research, design, and technical communication with a Chinese toolmaker; manufacturing methods included thermoforming, vacuum forming, and injection moulding.

Packaging and Brand Designer at Zarif Polymer Co

January 1, 2011 - December 31, 2012

Led design, packaging, and launch of 9 new injection-moulded medical, dental, and laboratory products; redesigned packaging for 25 products, achieving 25% cost reduction while improving customer satisfaction and sales performance. Managed printing production across offset, flexography, and digital platforms; developed technical content for brochures, user guides, and the company website; directed branding efforts and coordinated trade show presence.

Freelance Industrial Designer at Iran

January 1, 2009 - December 31, 2011

Delivered product, packaging and brand design projects for a range of clients, including furniture, plastic products, home appliances, lighting and electronic devices, and product displays; acted as design team leader and project manager.

Product & Packaging Design Expert at KISHWOOD CO

January 1, 2007 - December 31, 2009

Designed and developed custom wooden furniture and kitchen cabinetry; managed full process from on-site measurement to 3D modeling, 2D drawings, and production documentation. Created packaging solutions for flat-pack MDF furniture and cabinetry, including prototyping and production setup. Provided strategic packaging recommendations to optimise efficiency.