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Senior creative with 18+ years’ experience building award-winning brand, marketing and partnership work within agency environments. Known for leading creative end-to-end, from strategy and concept through to execution, while acting as a trusted partner to marketing, sales and commercial teams. Experienced in collaborating closely with brands, agencies and cross-functional stakeholders, often operating as an extension of internal marketing teams to deliver culturally relevant, high-impact creative that drives business outcomes.…Senior creative with 18+ years’ experience building award-winning brand, marketing and partnership work within agency environments. Known for leading creative end-to-end, from strategy and concept through to execution, while acting as a trusted partner to marketing, sales and commercial teams. Experienced in collaborating closely with brands, agencies and cross-functional stakeholders, often operating as an extension of internal marketing teams to deliver culturally relevant, high-impact creative that drives business outcomes.

Tanya Ilinkovski

Creative Director, Brand Designer, Brand Strategist, +7

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Senior creative with 18+ years’ experience building award-winning brand, marketing and partnership work within agency environments. Known for leading creative end-to-end, from strategy and concept through to execution, while acting as a trusted partner to marketing, sales and commercial teams. Experienced in collaborating closely with brands, agencies and cross-functional stakeholders, often operating as an extension of internal marketing teams to deliver culturally relevant, high-impact creative that drives business outcomes.…Senior creative with 18+ years’ experience building award-winning brand, marketing and partnership work within agency environments. Known for leading creative end-to-end, from strategy and concept through to execution, while acting as a trusted partner to marketing, sales and commercial teams. Experienced in collaborating closely with brands, agencies and cross-functional stakeholders, often operating as an extension of internal marketing teams to deliver culturally relevant, high-impact creative that drives business outcomes.

Available to hire

Senior creative with 18+ years’ experience building award-winning brand, marketing and partnership work within agency environments. Known for leading creative end-to-end, from strategy and concept
through to execution, while acting as a trusted partner to marketing, sales and commercial teams. Experienced in collaborating closely with brands, agencies and cross-functional stakeholders, often operating as an extension of internal marketing teams to deliver culturally relevant, high-impact creative that drives business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Managing Director & Executive Creative Director at Focus Group

January 1, 2018 - Present

Lead group-wide delivery of programs and initiatives across brand, campaign and partnership portfolios. Provide strategic oversight of multiple concurrent projects, ensuring alignment to business objectives, timelines, budgets and quality standards. Act as senior partner to clients and stakeholders, operating as an extension of internal teams to deliver agreed outcomes. Establish governance frameworks, workflows and quality controls across multidisciplinary teams. Lead, mentor and manage senior leaders and cross-functional teams across creative, content, production and strategy. Oversee vendor and agency engagement, contracts and performance. Contribute to organisational growth, operational maturity and service development.

Creative Director at Focus Creative

January 1, 2013 - January 1, 2018

Led end-to-end delivery of brand, campaign and partnership projects from briefing through to execution. Managed project teams, timelines and external partners to ensure consistent delivery outcomes. Led stakeholder workshops, presentations and review processes. Ensured creative outputs met strategic, brand and quality requirements.

Junior – Senior Designer at Focus Creative

January 1, 2007 - January 1, 2013

Built strong foundations in project delivery, collaboration and stakeholder engagement.

Senior Creative / Designer at Focus Creative

January 1, 2007 - January 1, 2013

Developed creative concepts, design systems and campaign assets across multiple clients and sectors. Progressed rapidly from junior designer to senior creative through consistently strong work and leadership potential. Collaborated closely with strategists, producers and external partners to deliver integrated creative. Built a strong foundation in craft, storytelling and brand thinking.

Managing Director & Creative Director at Focus Group

January 1, 2018 - February 1, 2026

Lead group-wide delivery of programs and initiatives across brand, campaign and partnership portfolios. Provide strategic oversight of multiple concurrent projects, ensuring alignment to business objectives, timelines, budgets and quality standards. Act as senior partner to clients and stakeholders, operating as an extension of internal teams to deliver agreed outcomes. Establish governance frameworks, workflows and quality controls across multidisciplinary teams. Lead, mentor and manage cross-functional teams across creative, content, production and strategy. Oversee vendor and agency engagement, contracts and performance. Contribute to organisational growth, operational maturity and service development.