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I am a results-driven digital product and marketing leader with a strong track record in optimizing CX/UX, driving performance across paid media and e-commerce. I enjoy building and guiding cross-functional teams to deliver data-informed digital products and campaigns that move the needle. I thrive in fast-paced environments and am motivated to grow my career in digital spaces, contributing to business growth through continuous professional development.…I am a results-driven digital product and marketing leader with a strong track record in optimizing CX/UX, driving performance across paid media and e-commerce. I enjoy building and guiding cross-functional teams to deliver data-informed digital products and campaigns that move the needle. I thrive in fast-paced environments and am motivated to grow my career in digital spaces, contributing to business growth through continuous professional development.

Marina Orozco

Digital Marketer, Product Designer, Project Manager, +2

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I am a results-driven digital product and marketing leader with a strong track record in optimizing CX/UX, driving performance across paid media and e-commerce. I enjoy building and guiding cross-functional teams to deliver data-informed digital products and campaigns that move the needle. I thrive in fast-paced environments and am motivated to grow my career in digital spaces, contributing to business growth through continuous professional development.…I am a results-driven digital product and marketing leader with a strong track record in optimizing CX/UX, driving performance across paid media and e-commerce. I enjoy building and guiding cross-functional teams to deliver data-informed digital products and campaigns that move the needle. I thrive in fast-paced environments and am motivated to grow my career in digital spaces, contributing to business growth through continuous professional development.

Available to hire

I am a results-driven digital product and marketing leader with a strong track record in optimizing CX/UX, driving performance across paid media and e-commerce. I enjoy building and guiding cross-functional teams to deliver data-informed digital products and campaigns that move the needle.

I thrive in fast-paced environments and am motivated to grow my career in digital spaces, contributing to business growth through continuous professional development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Business Performance Lead – Media at Havas+

April 1, 2021 - August 1, 2025

Led the digital performance strategy for Telefónica Peru, overseeing paid media campaigns across Meta, Google, TikTok and other platforms, ensuring KPI attainment (sales, CPC, CPA, ROI) and ROI. Managed and mentored a high-performing team of media planners, buyers and data analysts to drive operational excellence and successful execution, reducing CPA by 20%. Designed and executed data-driven strategies to optimize digital product performance, focusing on user experience and conversion optimization. Acted as a Digital Project Manager coordinating with local and regional product and data teams to deliver digital tools and products to boost performance. Fostered collaboration with key media partners and affiliates, leveraging industry best practices and innovations to enhance campaign performance and drive revenue growth.

Adjunct Professor at Pontificia Universidad Católica del Peru

January 1, 2013 - January 1, 2016

Taught Advanced Advertising courses at the School of Communications, Arts & Sciences.

Project Manager & Digital Marketing at Telefónica del Perú

January 1, 2013 - January 1, 2019

Led high-impact digital initiatives, collaborating with e-commerce teams in Peru and Hispamérica to optimize and expand the digital channel, increasing sales by 17% and strengthening customer engagement. Coordinated cross-functional collaboration with Marketing, IT, Sales channels and Product to unify digital presence, implement in-app new features, and improve overall user experience. Enhanced CX/UX through user journey optimization, contributing to a 20% lift in digital sales. Led the redesign of Movistar Peru’s main website, coordinating with regional and international teams to improve usability, functionality and customer experience.

Digital Marketing Analyst at Real Plaza – Retail

January 1, 2012 - January 1, 2013

Managed and optimized digital marketing strategies (SEO/SEM, email marketing, Facebook/Google Ads) to enhance brand visibility and customer engagement. Spearheaded Real Plaza’s social media growth, making Real Plaza the first shopping mall in Peru to reach 1 million Facebook followers. Launched the company’s first digital catalog, coordinating with 8 shopping malls nationwide to define offers, promotions, photo shoots, and design, boosting customer interaction.

Senior Copywriter at Wunderman Thompson

January 1, 2009 - January 1, 2012

Created advertising copy and concepts for clients, contributing to integrated campaigns and brand storytelling.