I am a SEO and digital marketing professional with a decade of experience across tech and e-commerce. I specialize in on-page and technical SEO, keyword research, content optimization, and multi-market collaboration to drive sustainable organic growth. Beyond SEO, I bring copywriting, creative direction, and brand marketing expertise to strategic content planning. I enjoy partnering with cross-functional teams to translate data into actionable content and measurable results.…

MUHAMMAD SHARIZZAT BIN ABU SAMAH

I am a SEO and digital marketing professional with a decade of experience across tech and e-commerce. I specialize in on-page and technical SEO, keyword research, content optimization, and multi-market collaboration to drive sustainable organic growth. Beyond SEO, I bring copywriting, creative direction, and brand marketing expertise to strategic content planning. I enjoy partnering with cross-functional teams to translate data into actionable content and measurable results.…

Available to hire

I am a SEO and digital marketing professional with a decade of experience across tech and e-commerce. I specialize in on-page and technical SEO, keyword research, content optimization, and multi-market collaboration to drive sustainable organic growth.

Beyond SEO, I bring copywriting, creative direction, and brand marketing expertise to strategic content planning. I enjoy partnering with cross-functional teams to translate data into actionable content and measurable results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

SEO Manager at Longbridge Group
September 1, 2025 - Present
Own and execute end-to-end SEO strategy,building sitewide SEO foundations from scratch and driving significant organic growth across markets. Lead SEO-driven content strategy and keyword targeting frameworks; manage website content for SEO best practices; oversee SEO agencies; implement Generative Engine Optimization (GEO) to improve AI-driven content discovery and topical authority.
SEO Lead at MoneyHero Group
November 1, 2021 - September 1, 2025
Led SEO strategy across 5 brands (Seedly, SingSaver, MoneyHero HK, Money101, Moneymax PH); managed a team of 4 content support specialists; owned sitewide and vertical-specific SEO projects including migrations; planned keyword research, content roadmaps, and SEO-driven landing pages; conducted technical audits and performance tracking; primary SEO contact for dev/product teams; oversaw external agencies.
SEO Manager at ShopBack Singapore
February 1, 2020 - November 1, 2021
Led sitewide SEO projects, including website migrations and cross-market content optimization. Defined keyword research frameworks, performed technical audits, and collaborated with product and engineering teams to improve crawlability, indexation, and site health. Managed internal team and external agencies.
Senior SEO Associate at ShopBack Singapore
July 1, 2015 - February 1, 2020
Supported and maintained SEO for 9 regional markets; executed technical audits, on-page optimization, keyword planning, and reporting; led regional content and outreach-based link-building initiatives; collaborated with product and marketing teams; acted as a liaison for dev/product teams on crawlability and site health; contributed to app store optimization.
Creative, Events & Trade Marketing Manager at Brand Connect Pte Ltd
February 1, 2013 - November 1, 2014
Led event marketing, branding, POS design, and integrated campaigns for multiple brands.
Creative & Marketing Executive at Rubicon Reserve Wines Pte Ltd
December 1, 2011 - January 1, 2013
Supported branding, creative campaigns, e-commerce marketing, and design for wine and lifestyle products.

Education

Diploma in New Media at Republic Polytechnic
January 1, 2006 - January 1, 2009
Diploma at Republic Polytechnic
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other

Skills

Experience Level