Launched a freelance marketing and coaching business aiding mothers in new ventures and healthy lifestyle changes. Co-founded a marketing agency, managed operations, staff, and clients. Provided health and business coaching services for personal and professional goals.

Revenue Growth Marketing Manager at Optus

January 1, 2010 - December 31, 2012

Increased revenue and customer retention for Optus' fixed telephony service with over 1 million customers. Led customer communications strategies, collaborated for revenue maximization, and conducted data-driven analysis.

Product Marketing Manager - Pre-Paid Customer Retention at Telstra

January 1, 2012 - January 1, 2014

Led pre-paid customer retention initiatives; orchestrated marketing efforts focusing on retention and lifecycle management.

Channel Marketing Manager at Westcon Group

January 1, 2008 - January 1, 2010

Managed channel marketing strategies for IT and technology brands; oversaw campaigns for partners such as Cisco, Boost, EMC, McAfee, and Juniper. Developed partner programs to boost sales and improve customer experience. Introduced global end-to-end Unified Communications program; increased partner sales by 37% in the inaugural year. Launched Services Annuality program achieving +45% annual rate in first year. Established partner program targeting technology migrations, resulting in 28% sales increase in initial quarter.

Brand & Communications Manager at AAPT

January 1, 2007 - January 1, 2008

Brand and communications manager overseeing brand strategy and communications for a major telecom brand in Sydney.