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I am a Milano-based Content Creator and Digital Strategist with a Master’s degree in Economics and solid experience in UX design and the strategic management of digital content. I founded the @howimetmypotter community, achieving an engagement rate above the industry average. I specialize in designing and developing creative, data-driven digital strategies to build authentic, memorable, and highly engaging brands. I am currently focusing on roles in digital communication, with an emphasis on storytelling, branding, and innovative technologies.…I am a Milano-based Content Creator and Digital Strategist with a Master’s degree in Economics and solid experience in UX design and the strategic management of digital content. I founded the @howimetmypotter community, achieving an engagement rate above the industry average. I specialize in designing and developing creative, data-driven digital strategies to build authentic, memorable, and highly engaging brands. I am currently focusing on roles in digital communication, with an emphasis on storytelling, branding, and innovative technologies.

Lucia EMILI

Content Creator, UX Designer, UI Designer, +3

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I am a Milano-based Content Creator and Digital Strategist with a Master’s degree in Economics and solid experience in UX design and the strategic management of digital content. I founded the @howimetmypotter community, achieving an engagement rate above the industry average. I specialize in designing and developing creative, data-driven digital strategies to build authentic, memorable, and highly engaging brands. I am currently focusing on roles in digital communication, with an emphasis on storytelling, branding, and innovative technologies.…I am a Milano-based Content Creator and Digital Strategist with a Master’s degree in Economics and solid experience in UX design and the strategic management of digital content. I founded the @howimetmypotter community, achieving an engagement rate above the industry average. I specialize in designing and developing creative, data-driven digital strategies to build authentic, memorable, and highly engaging brands. I am currently focusing on roles in digital communication, with an emphasis on storytelling, branding, and innovative technologies.

Available to hire

I am a Milano-based Content Creator and Digital Strategist with a Master’s degree in Economics and solid experience in UX design and the strategic management of digital content. I founded the @howimetmypotter community, achieving an engagement rate above the industry average.

I specialize in designing and developing creative, data-driven digital strategies to build authentic, memorable, and highly engaging brands. I am currently focusing on roles in digital communication, with an emphasis on storytelling, branding, and innovative technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Content Creator and Social Media Strategist at HOWIMETMYPOTTER

September 1, 2024 - Present

Managed a pop culture-themed Instagram page, achieving a 16.33% engagement rate on 15,800 followers (13.93% above industry average). Created original content, including reels reaching up to 625,000 views, increasing followers by 54% in 3 weeks. Developed partnerships with brands, producing content aligned with corporate identity and strengthening brand visibility. Planned editorial strategy and analyzed content performance using social analytics tools such as Instagram Insights, Not Just Analytics, and Meta Business Suite.

UX Designer at ACCENTURE SPA

November 1, 2021 - May 1, 2025

End-to-end management of digital projects: from initial client contact and requirements gathering to development phases, including drafting explanatory documentation and coordinating involved teams. Managed user experience through in-depth analysis and iterative design. Implemented solutions that increased workflow efficiency by 20%, enhancing interaction with digital platforms. Collaborated with cross-functional teams, developing communication strategies to maximize project impact. Delivered projects for international clients with communication conducted in English.