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Hi, I’m Tobi – a Creative Video Lead with a background in motion design and hands-on video production for gaming and digital marketing. I blend traditional workflows with AI-assisted production to craft engaging, performance-driven content for paid campaigns and CRM programs. I guide creative direction, prep briefs for artists, and execute visuals independently while collaborating with product, marketing, sound, and localization teams to hit KPIs like conversion and engagement.…Hi, I’m Tobi – a Creative Video Lead with a background in motion design and hands-on video production for gaming and digital marketing. I blend traditional workflows with AI-assisted production to craft engaging, performance-driven content for paid campaigns and CRM programs. I guide creative direction, prep briefs for artists, and execute visuals independently while collaborating with product, marketing, sound, and localization teams to hit KPIs like conversion and engagement.

Tobi

Creative Director, Motion Graphic Designer, Video Editor, +5

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Hi, I’m Tobi – a Creative Video Lead with a background in motion design and hands-on video production for gaming and digital marketing. I blend traditional workflows with AI-assisted production to craft engaging, performance-driven content for paid campaigns and CRM programs. I guide creative direction, prep briefs for artists, and execute visuals independently while collaborating with product, marketing, sound, and localization teams to hit KPIs like conversion and engagement.…Hi, I’m Tobi – a Creative Video Lead with a background in motion design and hands-on video production for gaming and digital marketing. I blend traditional workflows with AI-assisted production to craft engaging, performance-driven content for paid campaigns and CRM programs. I guide creative direction, prep briefs for artists, and execute visuals independently while collaborating with product, marketing, sound, and localization teams to hit KPIs like conversion and engagement.

Available to hire

Hi, I’m Tobi – a Creative Video Lead with a background in motion design and hands-on video production for gaming and digital marketing. I blend traditional workflows with AI-assisted production to craft engaging, performance-driven content for paid campaigns and CRM programs.

I guide creative direction, prep briefs for artists, and execute visuals independently while collaborating with product, marketing, sound, and localization teams to hit KPIs like conversion and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Hebrew (modern)

Fluent

English

Fluent

Work Experience

Creative Video Lead / Video Artist at Playtika

January 1, 2020 - January 1, 2024

Led performance-marketing video initiatives for paid acquisition and CRM, producing motion-design and AI-assisted video creatives optimized for conversion, retention, and engagement. Designed and tested multiple hook variants, aligned creative strategy with KPIs, and collaborated with business teams to drive campaign performance.

Video Lead / Video Artist at Twisted – Marketing Agency

January 1, 2018 - January 1, 2020

Established and led the video department; produced short-form marketing videos for digital platforms; built internal templates and production workflows; supported and guided additional video artists.

Creative Video Lead at Freelance

January 1, 2025 - Present

Focused on performance marketing video for paid acquisition and lead generation campaigns; created video creatives optimized for conversion, retention, and engagement; designed and tested multiple hook variants based on campaign performance; produced motion design and AI-assisted video creatives for paid platforms; worked directly with businesses to align creative strategy with KPIs.

Video Artist / Creative at Twisted – Marketing Agency

January 1, 2018 - January 1, 2020

Established and developed the video department; produced short-form marketing videos for digital platforms; built internal templates and production workflows; supported and guided additional video artists.

Creative Video Lead at Twisted – Marketing Agency

January 1, 2018 - December 31, 2020

Established and developed the video department, produced short-form marketing videos for digital platforms, built internal templates and production workflows, and supported additional video artists.

Creative Video Lead / Video Artist at Freelance

January 1, 2025 - Present

Focused on performance marketing video for paid acquisition and lead generation campaigns; produced video content optimized for conversion, retention, and engagement; designed and tested multi-variant assets; collaborated with business teams to align creative strategy with KPIs.