Creative video lead with a background in motion design and hands-on video production, with a decade of experience creating video content for gaming and digital marketing. In recent years, I’ve specialized in performance-driven video for paid acquisition, CRM, and monetization.…

Bar Tobi

Creative video lead with a background in motion design and hands-on video production, with a decade of experience creating video content for gaming and digital marketing. In recent years, I’ve specialized in performance-driven video for paid acquisition, CRM, and monetization.…

Available to hire

Creative video lead with a background in motion design and hands-on video production, with a decade of experience creating video content for gaming and digital marketing. In recent years, I’ve specialized in performance-driven video for paid acquisition, CRM, and monetization.

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Skills

Experience Level

Language

Hebrew (modern)
Fluent
English
Fluent

Work Experience

Creative Video Lead (Performance-Focused Freelance)
January 1, 2025 - Present
Focused on performance marketing video for paid acquisition and lead generation campaigns. Created video creatives optimized for conversion, retention, and engagement. Designed and tested multiple hook variations based on campaign performance. Produced motion design and AI-assisted video creatives for paid platforms, working directly with businesses to align creative strategy with KPIs such as acquisition and monetization goals.
Creative Video Lead / Video Artist at Playtikа
January 1, 2020 - January 1, 2024
Led creative direction and hands-on production of advertising, CRM, and monetization video for casual mobile games. Defined creative concepts, hooks, pacing, and visual language for UA and in-game video creatives. Collaborated with product, marketing, sound, and localization teams. Prepared creative briefs, visual references, and production-ready assets for artists, and integrated motion design workflows with AI-assisted production tools.
Video Artist / Creative at Twisted Marketing Agency
January 1, 2018 - January 1, 2020
Established and developed the video department. Produced short-form marketing videos for digital platforms. Built internal templates and production workflows, and supported and guided additional video artists.

Education

Add your educational history here.

Qualifications

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Other

Skills

Experience Level