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I am a Creative Video Lead with a background in motion design and hands-on video production. I have over a decade of experience creating video content for gaming and digital marketing. In recent years, I have specialized in performance-driven video for paid acquisition, CRM, and monetization. I enjoy leading creative direction, preparing briefs for artists, and executing visual assets, blending manual workflows with AI-assisted production to deliver engaging, effective results.…I am a Creative Video Lead with a background in motion design and hands-on video production. I have over a decade of experience creating video content for gaming and digital marketing. In recent years, I have specialized in performance-driven video for paid acquisition, CRM, and monetization. I enjoy leading creative direction, preparing briefs for artists, and executing visual assets, blending manual workflows with AI-assisted production to deliver engaging, effective results.

Tobi Bar

Creative Director, Motion Graphic Designer, Video Editor, +3

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I am a Creative Video Lead with a background in motion design and hands-on video production. I have over a decade of experience creating video content for gaming and digital marketing. In recent years, I have specialized in performance-driven video for paid acquisition, CRM, and monetization. I enjoy leading creative direction, preparing briefs for artists, and executing visual assets, blending manual workflows with AI-assisted production to deliver engaging, effective results.…I am a Creative Video Lead with a background in motion design and hands-on video production. I have over a decade of experience creating video content for gaming and digital marketing. In recent years, I have specialized in performance-driven video for paid acquisition, CRM, and monetization. I enjoy leading creative direction, preparing briefs for artists, and executing visual assets, blending manual workflows with AI-assisted production to deliver engaging, effective results.

Available to hire

I am a Creative Video Lead with a background in motion design and hands-on video production. I have over a decade of experience creating video content for gaming and digital marketing. In recent years, I have specialized in performance-driven video for paid acquisition, CRM, and monetization.

I enjoy leading creative direction, preparing briefs for artists, and executing visual assets, blending manual workflows with AI-assisted production to deliver engaging, effective results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hebrew (modern)

Fluent

English

Fluent

Work Experience

Creative Video Lead / Video Artist at Playtika

January 1, 2020 - January 1, 2024

Led performance-marketing video initiatives for paid acquisition and CRM, producing motion-design and AI-assisted video creatives optimized for conversion, retention, and engagement. Designed and tested multiple hook variants, aligned creative strategy with KPIs, and collaborated with business teams to drive campaign performance.

Video Lead / Video Artist at Twisted – Marketing Agency

January 1, 2018 - January 1, 2020

Established and led the video department; produced short-form marketing videos for digital platforms; built internal templates and production workflows; supported and guided additional video artists.

Creative Video Lead at Freelance

January 1, 2025 - Present

Focused on performance marketing video for paid acquisition and lead generation campaigns; created video creatives optimized for conversion, retention, and engagement; designed and tested multiple hook variants based on campaign performance; produced motion design and AI-assisted video creatives for paid platforms; worked directly with businesses to align creative strategy with KPIs.

Video Artist / Creative at Twisted – Marketing Agency

January 1, 2018 - January 1, 2020

Established and developed the video department; produced short-form marketing videos for digital platforms; built internal templates and production workflows; supported and guided additional video artists.