Bar Tobi

Focused on performance marketing video for paid acquisition and lead generation campaigns. Created video creatives optimized for conversion, retention, and engagement. Designed and tested multiple hook variations based on campaign performance. Produced motion design and AI-assisted video creatives for paid platforms, working directly with businesses to align creative strategy with KPIs such as acquisition and monetization goals.

Led creative direction and hands-on production of advertising, CRM, and monetization video for casual mobile games. Defined creative concepts, hooks, pacing, and visual language for UA and in-game video creatives. Collaborated with product, marketing, sound, and localization teams. Prepared creative briefs, visual references, and production-ready assets for artists, and integrated motion design workflows with AI-assisted production tools.

Established and developed the video department. Produced short-form marketing videos for digital platforms. Built internal templates and production workflows, and supported and guided additional video artists.