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I'm a B2B SaaS Chief Marketing Officer with 20+ years' experience stepping into Series A–C tech companies when growth stalls, pipelines become unpredictable, or GTM ownership is unclear. I’m repeatedly brought in during moments of pressure—post-fundraise, during scale-up, or ahead of acquisition—to restore focus, align sales and marketing, and build a predictable, accountable growth engine. I turn marketing from activity into a trusted commercial function within 6–9 months. I combine hands-on executive leadership, strong commercial judgement, and pragmatic use of AI to improve forecasting, prioritisation, and execution speed—without adding noise or complexity. I build repeatable growth engines, ensure cross-functional alignment, and drive measurable revenue impact while keeping teams focused on high-leverage initiatives.…I'm a B2B SaaS Chief Marketing Officer with 20+ years' experience stepping into Series A–C tech companies when growth stalls, pipelines become unpredictable, or GTM ownership is unclear. I’m repeatedly brought in during moments of pressure—post-fundraise, during scale-up, or ahead of acquisition—to restore focus, align sales and marketing, and build a predictable, accountable growth engine. I turn marketing from activity into a trusted commercial function within 6–9 months. I combine hands-on executive leadership, strong commercial judgement, and pragmatic use of AI to improve forecasting, prioritisation, and execution speed—without adding noise or complexity. I build repeatable growth engines, ensure cross-functional alignment, and drive measurable revenue impact while keeping teams focused on high-leverage initiatives.

Peter Rawlinson

Fractional CMO, Marketing Strategist, Marketing Consultant, +3

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I'm a B2B SaaS Chief Marketing Officer with 20+ years' experience stepping into Series A–C tech companies when growth stalls, pipelines become unpredictable, or GTM ownership is unclear. I’m repeatedly brought in during moments of pressure—post-fundraise, during scale-up, or ahead of acquisition—to restore focus, align sales and marketing, and build a predictable, accountable growth engine. I turn marketing from activity into a trusted commercial function within 6–9 months. I combine hands-on executive leadership, strong commercial judgement, and pragmatic use of AI to improve forecasting, prioritisation, and execution speed—without adding noise or complexity. I build repeatable growth engines, ensure cross-functional alignment, and drive measurable revenue impact while keeping teams focused on high-leverage initiatives.…I'm a B2B SaaS Chief Marketing Officer with 20+ years' experience stepping into Series A–C tech companies when growth stalls, pipelines become unpredictable, or GTM ownership is unclear. I’m repeatedly brought in during moments of pressure—post-fundraise, during scale-up, or ahead of acquisition—to restore focus, align sales and marketing, and build a predictable, accountable growth engine. I turn marketing from activity into a trusted commercial function within 6–9 months. I combine hands-on executive leadership, strong commercial judgement, and pragmatic use of AI to improve forecasting, prioritisation, and execution speed—without adding noise or complexity. I build repeatable growth engines, ensure cross-functional alignment, and drive measurable revenue impact while keeping teams focused on high-leverage initiatives.

Available to hire

I’m a B2B SaaS Chief Marketing Officer with 20+ years’ experience stepping into Series A–C tech companies when growth stalls, pipelines become unpredictable, or GTM ownership is unclear. I’m repeatedly brought in during moments of pressure—post-fundraise, during scale-up, or ahead of acquisition—to restore focus, align sales and marketing, and build a predictable, accountable growth engine. I turn marketing from activity into a trusted commercial function within 6–9 months.

I combine hands-on executive leadership, strong commercial judgement, and pragmatic use of AI to improve forecasting, prioritisation, and execution speed—without adding noise or complexity. I build repeatable growth engines, ensure cross-functional alignment, and drive measurable revenue impact while keeping teams focused on high-leverage initiatives.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Founder & Fractional Chief Marketing Officer at Prometheus - IO

January 1, 2021 - Present

Embedded, fractional CMO for B2B SaaS founders and leadership teams when growth momentum stalls, pipeline confidence drops, or boards require clearer GTM ownership, without immediate commitment to a full-time hire. Designed and delivered a structured 6–9 month GTM system spanning positioning, demand generation, operating cadence, and AI-enabled execution. Improved pipeline predictability through tighter alignment between marketing, sales, and leadership and reduced wasted effort by narrowing focus to initiatives with demonstrable revenue impact.

Chief Marketing Officer at Allbound

January 1, 2023 - December 31, 2024

Took executive ownership of demand generation and partner marketing as growth expectations increased and revenue contribution needed to be clearer and more predictable. Marketing contributed ~51% of company revenue (2024). Launched advocacy and partner programs driving ~20% revenue growth. Improved pipeline visibility and predictability through tighter GTM alignment.

Chief Marketing Officer at Lunio

January 1, 2021 - December 31, 2023

Built the demand engine generating ~65% of total pipeline. Reduced wasted spend by ~20% through improved targeting and optimisation. Established forecasting, dashboards, and an operating cadence to support scale.

VP Marketing at Workvivo

January 1, 2019 - December 31, 2020

Led brand and demand during a rapid growth phase, preparing the business for international expansion and acquisition. Scaled global brand and demand infrastructure during a high-growth phase and supported commercial readiness contributing to acquisition by Zoom.

Founder & Fractional Chief Marketing Officer at Prometheus-IO

January 1, 2021 - Present

Embedded, fractional CMO for B2B SaaS founders and leadership teams when growth momentum stalls, pipeline confidence drops, or boards require clearer GTM ownership, without immediate commitment to a full-time hire. Restored pipeline confidence and decision clarity across multiple scale-ups within the first 90 days. Designed and delivered a structured 6–9 month GTM system spanning positioning, demand generation, operating cadence, and AI-enabled execution. Improved pipeline predictability through tighter alignment between marketing, sales, and leadership. Reduced wasted effort and spend by narrowing focus to initiatives with demonstrable revenue impact.