I'm Rafał Burczyński, a premium-brand Creative Director and Brand Strategist based in Warsaw. With 12+ years shaping refined B2C experiences and launching two internationally recognized premium photography brands (Sailor Strap and ObiJimmy), I blend strategic campaigns with relationship-driven growth to elevate premium audiences. My multicultural upbringing—education in the UK and USA immersion in my 20s–30s—helps me navigate global markets with ease. I fuse cutting-edge AI workflows with artisanal craftsmanship to deliver market-defining visual identities, and I thrive when collaborating with diverse clients to create universally compelling brand experiences that stay true to premium positioning, while delivering measurable outcomes.

Rafał Burczyński

I'm Rafał Burczyński, a premium-brand Creative Director and Brand Strategist based in Warsaw. With 12+ years shaping refined B2C experiences and launching two internationally recognized premium photography brands (Sailor Strap and ObiJimmy), I blend strategic campaigns with relationship-driven growth to elevate premium audiences. My multicultural upbringing—education in the UK and USA immersion in my 20s–30s—helps me navigate global markets with ease. I fuse cutting-edge AI workflows with artisanal craftsmanship to deliver market-defining visual identities, and I thrive when collaborating with diverse clients to create universally compelling brand experiences that stay true to premium positioning, while delivering measurable outcomes.

Next availability:
March 6, 2026

I’m Rafał Burczyński, a premium-brand Creative Director and Brand Strategist based in Warsaw. With 12+ years shaping refined B2C experiences and launching two internationally recognized premium photography brands (Sailor Strap and ObiJimmy), I blend strategic campaigns with relationship-driven growth to elevate premium audiences.

My multicultural upbringing—education in the UK and USA immersion in my 20s–30s—helps me navigate global markets with ease. I fuse cutting-edge AI workflows with artisanal craftsmanship to deliver market-defining visual identities, and I thrive when collaborating with diverse clients to create universally compelling brand experiences that stay true to premium positioning, while delivering measurable outcomes.

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Language

English
Fluent
Polish
Fluent
German
Beginner

Work Experience

Digital Marketing Strategist / Creative Consultant at Ardeko
May 1, 2023 - Present
Leading strategic brand strategy for premium interior design clientele; achieved +107.5% organic awareness growth; launched integrated premium e-commerce platform with cohesive visual identity; cultivated exclusive community of 1K+ design enthusiasts; developed comprehensive AI-assisted SEO content strategy; directed photo shoots, scenography, and messaging for premium market positioning.
Manager & Creative Director at Sailor Strap · ObiJimmy · Alternative Prints
January 1, 2014 - Present
Built and scaled internationally recognized premium photography brands; Sailor Strap achieved exclusive distribution via B&H Photo NYC and Leica Stores; 10-year premium partnership with B&H Photo NYC; won German Design Award 2018 for 'The Bandit' camera bag; delivered bespoke client services and strategic partnerships; developed signature visual language translating architectural spatial principles into premium product design.
Creative Director / Premium Brand Consultant / Photographer at Premium Clients (Bandi, Dr. Skin, Save, HiGrupa)
January 1, 2013 - December 31, 2022
Provided strategic creative leadership for diverse premium brand portfolios; established refined visual identities for 8+ brands; advised on brand positioning, marketing strategy, photo shoot direction, and premium channel optimization; led integrated campaigns from concept to execution; managed cross-functional teams across photography, design, content, and premium product production.

Education

Postgraduate Diploma in Internet Marketing at Leon Kozminski Academy
January 1, 2015 - December 31, 2016
Master of Architecture (Landscape Architecture) at Warsaw University of Life Sciences
January 1, 2007 - December 31, 2008
Bachelor of Architecture (Landscape Architecture) at Warsaw University of Life Sciences
January 1, 2002 - December 31, 2006

Qualifications

German Design Award
January 1, 2018 - February 4, 2026
German Design Award
January 1, 2018 - February 4, 2026
Postgraduate Diploma in Internet Marketing
January 1, 2015 - December 31, 2016
Master of Architecture (Landscape Architecture)
January 1, 2007 - December 31, 2008
Bachelor of Architecture (Landscape Architecture)
January 1, 2002 - December 31, 2006

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Education