Khushi Panchmatiya

Deliver high-quality guest service and support daily hospitality operations in a fast-paced environment; communicate effectively with guests and staff to ensure smooth service and positive experiences; manage front-of-house responsibilities, contributing to efficient coordination and customer satisfaction.

Directed the full marketing and communications strategy for a 150+ member public speaking society, increasing event attendance by 30-40% through targeted campaigns and consistent brand positioning. Designed and executed storytelling-driven content strategies across Instagram, LinkedIn, and internal Business School channels, resulting in a 40%+ rise in social media engagement within one semester. Led a full visual identity refresh, including a redesigned logo and updated brand assets, strengthening recognition and ensuring cohesive use across promotional materials. Produced engaging, on-brand social media content using Canva and analytics tools, while coordinating with a 6-member committee to plan marketing timelines and maintain unified messaging across events.

Led marketing and communications for a student-run public speaking society within the Business School; developed content strategies and promotional campaigns to increase event visibility and student participation; redesigned the logo; created engaging social media content aligned with the society’s brand voice and community-building goals; coordinated with committee members to plan event marketing timelines and ensure consistent messaging.