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I am a MSc Marketing candidate at the University of Edinburgh Business School with hands-on experience in branding, content creation, social media management, and audience engagement. I excel at developing clear, authentic communication across digital platforms and producing SEO-optimised content tailored to diverse industries. I am adept at managing marketing materials, coordinating with stakeholders, and executing content strategies that strengthen brand presence. I am driven by curiosity and a commitment to creating meaningful, value-adding marketing that resonates with target audiences. In roles spanning hospitality, communications, and digital marketing, I thrive in collaborative environments and love turning ideas into on-brand, impactful campaigns. I am eager to bring creative energy, strategic thinking, and a learner’s mindset to a dynamic marketing team.…I am a MSc Marketing candidate at the University of Edinburgh Business School with hands-on experience in branding, content creation, social media management, and audience engagement. I excel at developing clear, authentic communication across digital platforms and producing SEO-optimised content tailored to diverse industries. I am adept at managing marketing materials, coordinating with stakeholders, and executing content strategies that strengthen brand presence. I am driven by curiosity and a commitment to creating meaningful, value-adding marketing that resonates with target audiences. In roles spanning hospitality, communications, and digital marketing, I thrive in collaborative environments and love turning ideas into on-brand, impactful campaigns. I am eager to bring creative energy, strategic thinking, and a learner’s mindset to a dynamic marketing team.

Khushi Panchmatiya

Marketing Strategist, Content Creator, Digital Marketer, +4

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I am a MSc Marketing candidate at the University of Edinburgh Business School with hands-on experience in branding, content creation, social media management, and audience engagement. I excel at developing clear, authentic communication across digital platforms and producing SEO-optimised content tailored to diverse industries. I am adept at managing marketing materials, coordinating with stakeholders, and executing content strategies that strengthen brand presence. I am driven by curiosity and a commitment to creating meaningful, value-adding marketing that resonates with target audiences. In roles spanning hospitality, communications, and digital marketing, I thrive in collaborative environments and love turning ideas into on-brand, impactful campaigns. I am eager to bring creative energy, strategic thinking, and a learner’s mindset to a dynamic marketing team.…I am a MSc Marketing candidate at the University of Edinburgh Business School with hands-on experience in branding, content creation, social media management, and audience engagement. I excel at developing clear, authentic communication across digital platforms and producing SEO-optimised content tailored to diverse industries. I am adept at managing marketing materials, coordinating with stakeholders, and executing content strategies that strengthen brand presence. I am driven by curiosity and a commitment to creating meaningful, value-adding marketing that resonates with target audiences. In roles spanning hospitality, communications, and digital marketing, I thrive in collaborative environments and love turning ideas into on-brand, impactful campaigns. I am eager to bring creative energy, strategic thinking, and a learner’s mindset to a dynamic marketing team.

Available to hire

I am a MSc Marketing candidate at the University of Edinburgh Business School with hands-on experience in branding, content creation, social media management, and audience engagement. I excel at developing clear, authentic communication across digital platforms and producing SEO-optimised content tailored to diverse industries. I am adept at managing marketing materials, coordinating with stakeholders, and executing content strategies that strengthen brand presence. I am driven by curiosity and a commitment to creating meaningful, value-adding marketing that resonates with target audiences.

In roles spanning hospitality, communications, and digital marketing, I thrive in collaborative environments and love turning ideas into on-brand, impactful campaigns. I am eager to bring creative energy, strategic thinking, and a learner’s mindset to a dynamic marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead at Speakeasy Committee, University of Edinburgh Business School

January 1, 2025 - January 1, 2026

Led marketing and communications for a student-run public speaking society within the Business School; developed content strategies and promotional campaigns to increase event visibility and student participation; redesigned the logo; created engaging social media content aligned with the society’s brand voice and community-building goals; coordinated with committee members to plan event marketing timelines and ensure consistent messaging.

Marketing Coordinator at Ryan Ship Management

June 1, 2024 - January 1, 2025

Developed and executed marketing strategies to promote crewing and ship-management services; created marketing materials including brochures, presentations, and digital content; managed social media presence (LinkedIn, Facebook, Instagram) to strengthen brand awareness and engagement; coordinated communication between vessel owners, clients, and seafarers to support smooth operations and marketing alignment.

Social Media Marketing Intern at Bollywood Mascot

July 1, 2023 - June 1, 2024

Researched and wrote articles, blogs, and entertainment news pieces on Bollywood and digital media trends; planned, scheduled, and optimized social media posts to increase audience engagement; supported content ideation for campaigns, celebrity features, and trending topics; conducted keyword research and applied SEO best practices to improve website visibility; proofread and edited content to maintain accuracy, consistency, and brand tone.

Public Relations Intern at Treize Communications

August 1, 2022 - February 1, 2023

Researched, wrote, and edited press releases, articles, and blog posts for clients across diverse industries; ensured all written content aligned with client brand voice, messaging, and communication objectives; assisted in developing PR materials and promotional content for campaigns; monitored competitor activities and media presence to support strategic recommendations; conducted background research and interviews to gather accurate information for client stories.

Hospitality Officer (Part-time) at Corstorphine Hotels Group

December 1, 2025 - Present

Deliver high-quality guest service and support daily hospitality operations in a fast-paced environment; communicate effectively with guests and staff to ensure smooth service and positive experiences; manage front-of-house responsibilities, contributing to efficient coordination and customer satisfaction.

Marketing Lead — Speakeasy Committee at University of Edinburgh Business School

January 1, 2025 - January 1, 2026

Directed the full marketing and communications strategy for a 150+ member public speaking society, increasing event attendance by 30-40% through targeted campaigns and consistent brand positioning. Designed and executed storytelling-driven content strategies across Instagram, LinkedIn, and internal Business School channels, resulting in a 40%+ rise in social media engagement within one semester. Led a full visual identity refresh, including a redesigned logo and updated brand assets, strengthening recognition and ensuring cohesive use across promotional materials. Produced engaging, on-brand social media content using Canva and analytics tools, while coordinating with a 6-member committee to plan marketing timelines and maintain unified messaging across events.