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Hi there! I'm José Guerra, a digital marketing and audiovisual production specialist focused on helping brands grow through data-driven strategies. I have over 6 years of experience in content strategy, campaign management, and online brand positioning, with strengths in SEO, social media management, paid advertising, and multimedia content production. I enjoy turning insights into practical campaigns that improve engagement and conversions, and I’ve led efforts to position Quito as a leader in tourism while collaborating with agencies to optimize management systems and improve visitor experiences.…Hi there! I'm José Guerra, a digital marketing and audiovisual production specialist focused on helping brands grow through data-driven strategies. I have over 6 years of experience in content strategy, campaign management, and online brand positioning, with strengths in SEO, social media management, paid advertising, and multimedia content production. I enjoy turning insights into practical campaigns that improve engagement and conversions, and I’ve led efforts to position Quito as a leader in tourism while collaborating with agencies to optimize management systems and improve visitor experiences.

José Guerra

Marketing Strategist, Digital Marketer, Content Creator, +2

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Hi there! I'm José Guerra, a digital marketing and audiovisual production specialist focused on helping brands grow through data-driven strategies. I have over 6 years of experience in content strategy, campaign management, and online brand positioning, with strengths in SEO, social media management, paid advertising, and multimedia content production. I enjoy turning insights into practical campaigns that improve engagement and conversions, and I’ve led efforts to position Quito as a leader in tourism while collaborating with agencies to optimize management systems and improve visitor experiences.…Hi there! I'm José Guerra, a digital marketing and audiovisual production specialist focused on helping brands grow through data-driven strategies. I have over 6 years of experience in content strategy, campaign management, and online brand positioning, with strengths in SEO, social media management, paid advertising, and multimedia content production. I enjoy turning insights into practical campaigns that improve engagement and conversions, and I’ve led efforts to position Quito as a leader in tourism while collaborating with agencies to optimize management systems and improve visitor experiences.

Available to hire

Hi there! I’m José Guerra, a digital marketing and audiovisual production specialist focused on helping brands grow through data-driven strategies. I have over 6 years of experience in content strategy, campaign management, and online brand positioning, with strengths in SEO, social media management, paid advertising, and multimedia content production.

I enjoy turning insights into practical campaigns that improve engagement and conversions, and I’ve led efforts to position Quito as a leader in tourism while collaborating with agencies to optimize management systems and improve visitor experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Digital Promotion Coordinator at Quito Turismo

October 1, 2022 - September 1, 2024

Led digital marketing campaigns to position Quito as a leading tourist destination. Managed the development and maintenance of websites and mobile applications. Implemented CRM tools to enhance the visitor experience. Collaborated with external agencies to optimize tourism management systems. Analyzed campaign performance and improved user interaction and website traffic.

Online Leader at Equair

January 1, 2020 - August 1, 2021

Developed digital advertising campaigns to increase airline visibility. Enhanced user experience on the company’s website. Launched digital platforms to improve customer retention. Monitored KPIs and adjusted strategies for maximum ROI.

Public Relations Coordinator at Quito Turismo

January 1, 2018 - January 1, 2020

Managed institutional social media accounts and content strategy. Coordinated media coverage for tourism events. Produced multimedia content, including videos and animations.

Marketing Strategist at KAO Sports

January 1, 2016 - January 1, 2018

Developed social media content strategies to increase audience engagement. Designed promotional materials using Adobe Creative Suite. Analyzed performance metrics to adjust content strategies effectively.

Freelance Educator & Consultant at Freelance / Various Locations

January 1, 2018 - Present

Taught Adobe Creative Suite (Illustrator, Photoshop) and AI tools for marketing at CETEC Institute. Designed and adapted course curricula to meet student needs and industry trends. Developed digital marketing campaigns for hotels and restaurants, improving brand positioning. Provided consulting services for content creators to enhance their online presence.