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I’m YATEE UPADHYAY, a performance marketing manager based in Toronto with 5+ years of experience at the intersection of data and creativity. I plan and optimize paid campaigns across Meta, Google, and LinkedIn, and I also craft thumb-stopping content. I’ve delivered 38% engagement lifts, 35% MoM sales growth, and a knack for turning small budgets into big results. I collaborate closely with founders and creative teams, aligning campaign objectives with audience personas, UGC, and landing pages. My toolkit spans analytics (GA, Excel), creative production (Canva, Adobe Creative Suite, CapCut), and a range of paid media platforms, enabling full-funnel strategies from awareness to performance. I thrive in fast-paced environments and love turning insights into action.…I’m YATEE UPADHYAY, a performance marketing manager based in Toronto with 5+ years of experience at the intersection of data and creativity. I plan and optimize paid campaigns across Meta, Google, and LinkedIn, and I also craft thumb-stopping content. I’ve delivered 38% engagement lifts, 35% MoM sales growth, and a knack for turning small budgets into big results. I collaborate closely with founders and creative teams, aligning campaign objectives with audience personas, UGC, and landing pages. My toolkit spans analytics (GA, Excel), creative production (Canva, Adobe Creative Suite, CapCut), and a range of paid media platforms, enabling full-funnel strategies from awareness to performance. I thrive in fast-paced environments and love turning insights into action.

YATEE UPADHYAY

Content Creator, Social Media Manager, Video Editor, +5

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I’m YATEE UPADHYAY, a performance marketing manager based in Toronto with 5+ years of experience at the intersection of data and creativity. I plan and optimize paid campaigns across Meta, Google, and LinkedIn, and I also craft thumb-stopping content. I’ve delivered 38% engagement lifts, 35% MoM sales growth, and a knack for turning small budgets into big results. I collaborate closely with founders and creative teams, aligning campaign objectives with audience personas, UGC, and landing pages. My toolkit spans analytics (GA, Excel), creative production (Canva, Adobe Creative Suite, CapCut), and a range of paid media platforms, enabling full-funnel strategies from awareness to performance. I thrive in fast-paced environments and love turning insights into action.…I’m YATEE UPADHYAY, a performance marketing manager based in Toronto with 5+ years of experience at the intersection of data and creativity. I plan and optimize paid campaigns across Meta, Google, and LinkedIn, and I also craft thumb-stopping content. I’ve delivered 38% engagement lifts, 35% MoM sales growth, and a knack for turning small budgets into big results. I collaborate closely with founders and creative teams, aligning campaign objectives with audience personas, UGC, and landing pages. My toolkit spans analytics (GA, Excel), creative production (Canva, Adobe Creative Suite, CapCut), and a range of paid media platforms, enabling full-funnel strategies from awareness to performance. I thrive in fast-paced environments and love turning insights into action.

Available to hire

I’m YATEE UPADHYAY, a performance marketing manager based in Toronto with 5+ years of experience at the intersection of data and creativity. I plan and optimize paid campaigns across Meta, Google, and LinkedIn, and I also craft thumb-stopping content. I’ve delivered 38% engagement lifts, 35% MoM sales growth, and a knack for turning small budgets into big results.

I collaborate closely with founders and creative teams, aligning campaign objectives with audience personas, UGC, and landing pages. My toolkit spans analytics (GA, Excel), creative production (Canva, Adobe Creative Suite, CapCut), and a range of paid media platforms, enabling full-funnel strategies from awareness to performance. I thrive in fast-paced environments and love turning insights into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Hindi

Fluent

Gujarati

Fluent

Work Experience

Social Media Influencer & Content Creator at Self-Employed / Freelance

January 1, 2023 - Present

Created 100+ short-form videos (Reels, TikToks, YouTube Shorts) generating over 40K views and 12% average engagement; collaborated with lifestyle, food, and beauty brands to produce relatable UGC content; boosted follower growth by 25% in 3 months; maintained consistent aesthetic feed using Canva and Adobe Express; used Meta Business Suite for scheduling, increasing post retention by 30%; improved reach by 35% month-over-month through data-backed posting and audience engagement optimization.

Brand Ambassador & Content Creator at CreativeOptics (Remote)

April 1, 2025 - August 31, 2025

Launched a 3-part cinematic UGC campaign featuring storytelling, professional voiceovers, and lifestyle product demonstrations; shot and edited unboxing, testimonial, and outdoor lifestyle content; integrated product benefits into authentic everyday scenarios to drive purchase intent; delivered campaign assets on schedule with polished production quality, increasing brand engagement and social visibility.

Social Media & Content Strategist at Barks N Rec Dog Daycare & Boarding, Mississauga, ON

January 1, 2024 - June 30, 2024

Created 50+ engaging reels using Runway AI and CapCut; implemented trending audio and viral formats to boost engagement by 65% and grow follower base by 40%; developed platform-specific content calendars with SEO-optimized captions and strategic hashtag research; designed branded graphics with Canva Pro to maintain a consistent brand identity across posts.

Digital Marketing & PR Specialist at Lovecaravan – Boundary Breakers Live YouTube Series (Remote)

January 1, 2024 - January 31, 2025

Promoted weekly livestream episodes through multi-platform campaigns, achieving 10K+ monthly impressions and steady viewership growth; hosted and produced 10+ YouTube podcast episodes, coordinating guests and managing technical setup; edited promotional videos with CapCut and Runway AI; scheduled cross-platform content via Instagram collaborations to maximize visibility.

Social Media Actor & Creative at Waffle to Go, Toronto, ON

September 1, 2023 - December 31, 2023

Performed in and produced TikTok-style Reels focused on product appeal, brand personality, and trend-based storytelling; collaborated with marketing to brainstorm and execute seasonal video campaigns; delivered on-camera performances that authentically represented brand voice and connected with target food industry audience.

Performance Marketing Consultant at NoFinishFC

January 1, 2025 - December 31, 2025

Planned and executed paid social campaigns in Meta Ads Manager for multiple local brands (boosted and conversion campaigns). Improved engagement by 25% and CTR by 15% through segmented targeting and creative A/B testing on Instagram Reels and TikTok ads. Analysed CPC, CTR, CPA and applied data-driven optimizations to maximise ad spend efficiency & hit client KPIs. Collaborated with founders & creative teams, UGC & landing pages with campaign objectives & personas.

Marketing & PR Executive at LoveCaravan

January 1, 2024 - January 1, 2025

Led integrated social and performance strategy for a YouTube live show, increasing Instagram engagement by 38% in 3 months via schedule, content mix and targeting improvements. Managed a 2.5K USD-equivalent Meta budget that delivered 35% MoM online sales growth for a retail client via targeted carousel and video ads. Managed content calendars in Meta Business Suite (Reels, Stories, countdowns, teasers) and optimised using Instagram and YouTube Analytics.

Social Media Creative at WaffleToGo

September 1, 2023 - December 1, 2023

Produced trend-driven short-form video content aligned with brand identity, consistently achieving 2M+ views per video. Leveraged viral formats and relatable storytelling to drive measurable increases in customer engagement and foot traffic.

E-commerce & Performance Marketing at YK Creative Lab (Etsy)

January 1, 2021 - Present

Built and scaled a 350+ listing e-commerce brand, owning paid acquisition, SEO strategy & creative production independently.

Marketing Specialist at Goldie City (Crypto/Web3 Platform)

January 1, 2026 - March 1, 2026

Built and engaged a Web3 audience via X strategy, live event coverage and real-time analytics.