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Hi, I’m Yatee Upadhyay — a creative and analytical Social Media Strategist and Performance Marketer with 5+ years of experience building engaging digital brands through content, paid media, and community growth. I specialize in short-form video and trend-driven storytelling, consistently delivering campaigns with millions of views and measurable impact. I love turning audience insights into content that drives engagement and conversions, using data to inform content strategy, audience segmentation, and full-funnel optimization. Whether it’s scaling communities, launching live shows, or crafting cross-platform campaigns, I bring energy, curiosity, and collaboration to every project.…Hi, I’m Yatee Upadhyay — a creative and analytical Social Media Strategist and Performance Marketer with 5+ years of experience building engaging digital brands through content, paid media, and community growth. I specialize in short-form video and trend-driven storytelling, consistently delivering campaigns with millions of views and measurable impact. I love turning audience insights into content that drives engagement and conversions, using data to inform content strategy, audience segmentation, and full-funnel optimization. Whether it’s scaling communities, launching live shows, or crafting cross-platform campaigns, I bring energy, curiosity, and collaboration to every project.

Yatee Upadhyay

Content Creator, Social Media Manager, Video Editor, +7

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Hi, I’m Yatee Upadhyay — a creative and analytical Social Media Strategist and Performance Marketer with 5+ years of experience building engaging digital brands through content, paid media, and community growth. I specialize in short-form video and trend-driven storytelling, consistently delivering campaigns with millions of views and measurable impact. I love turning audience insights into content that drives engagement and conversions, using data to inform content strategy, audience segmentation, and full-funnel optimization. Whether it’s scaling communities, launching live shows, or crafting cross-platform campaigns, I bring energy, curiosity, and collaboration to every project.…Hi, I’m Yatee Upadhyay — a creative and analytical Social Media Strategist and Performance Marketer with 5+ years of experience building engaging digital brands through content, paid media, and community growth. I specialize in short-form video and trend-driven storytelling, consistently delivering campaigns with millions of views and measurable impact. I love turning audience insights into content that drives engagement and conversions, using data to inform content strategy, audience segmentation, and full-funnel optimization. Whether it’s scaling communities, launching live shows, or crafting cross-platform campaigns, I bring energy, curiosity, and collaboration to every project.

Available to hire

Hi, I’m Yatee Upadhyay — a creative and analytical Social Media Strategist and Performance Marketer with 5+ years of experience building engaging digital brands through content, paid media, and community growth. I specialize in short-form video and trend-driven storytelling, consistently delivering campaigns with millions of views and measurable impact.

I love turning audience insights into content that drives engagement and conversions, using data to inform content strategy, audience segmentation, and full-funnel optimization. Whether it’s scaling communities, launching live shows, or crafting cross-platform campaigns, I bring energy, curiosity, and collaboration to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

SEO

Expert

HubSpot

Intermediate

Language

English

Fluent

French

Advanced

Hindi

Fluent

Gujarati

Fluent

Work Experience

Web3 Social Media Strategist (Contract) at Goldie City

January 1, 2026 - March 1, 2026

Scaled the community from zero via targeted X (Twitter) strategy, growing an engaged Web3 audience through consistent thought leadership content, live event threads, and real-time analytics-driven posting adjustments. Produced on-the-ground live event coverage translating in-person energy into shareable short-form assets, driving measurable spikes in followers and post impressions.

Marketing Specialist at Goldie City (Crypto/Web3 Platform)

January 1, 2026 - March 1, 2026

Built and engaged a Web3 audience via X strategy, live event coverage and real-time analytics.

Brand Ambassador & Content Creator at CreativeOptics (Remote)

April 1, 2025 - August 31, 2025

Launched a 3-part cinematic UGC campaign featuring storytelling, professional voiceovers, and lifestyle product demonstrations; shot and edited unboxing, testimonial, and outdoor lifestyle content; integrated product benefits into authentic everyday scenarios to drive purchase intent; delivered campaign assets on schedule with polished production quality, increasing brand engagement and social visibility.

Performance Marketing & Social Media Strategist (Freelance) at NoFinishFC (Toronto Sports Brand)

January 1, 2025 - December 1, 2025

Managed a $2,500 USD Meta Ads budget delivering 35% MoM online sales growth through carousel and video ads, rigorous audience segmentation, and continuous A/B testing that improved CTR by 15%. Produced and edited 80+ Reels using CapCut & Runway AI, consistently achieving 2M+ views per post by pairing trend-driven audio with branded storytelling formats that increased organic reach 25%. Analyzed CPC, CTR, and CPA on a rolling basis, reallocating budget toward top-performing ad sets to maximize ROAS and consistently hit client KPIs within spend constraints.

Performance Marketing Consultant at NoFinishFC

January 1, 2025 - December 31, 2025

Planned and executed paid social campaigns in Meta Ads Manager for multiple local brands (boosted and conversion campaigns). Improved engagement by 25% and CTR by 15% through segmented targeting and creative A/B testing on Instagram Reels and TikTok ads. Analysed CPC, CTR, CPA and applied data-driven optimizations to maximise ad spend efficiency & hit client KPIs. Collaborated with founders & creative teams, UGC & landing pages with campaign objectives & personas.

Social Media Manager at BarksNRec (Toronto Dog Daycare)

March 1, 2024 - June 1, 2024

Developed the brand's first formal content calendar across Instagram and TikTok, establishing a consistent visual identity and posting cadence that drove a measurable increase in profile visits within the first month. Produced and edited short-form video ads using CapCut, leveraging trending audio and pet-focused storytelling to grow organic reach and generate new client booking inquiries. Implemented geo-targeted hashtag strategies and location-based consent to attract local Toronto pet community engagement DMs, comments, and reviews to strengthen client retention.

Social Media Lead & Marketing Executive at LoveCaravan (Vancouver NPO)

January 1, 2024 - January 1, 2025

Grew Instagram engagement 38% in 3 months by overhauling cadence and content mix while launching a YouTube live show with a recurring weekly audience. Scripted, hosted and edited 10 live YouTube episodes, increasing channel subscribers by 25%. Executed cross-platform campaigns across Instagram, YouTube, and email with consistent messaging via Meta Business Suite.

Social Media Lead & Marketing Executive at LoveCaravan

January 1, 2024 - January 1, 2025

Grew Instagram engagement 38% in 3 months by overhauling posting cadence, content mix, and format targeting while simultaneously launching a YouTube live show that attracted a recurring weekly audience. Hosted, scripted, and edited 10 live YouTube podcast episodes end-to-end managing guest outreach, bookings, and live chat moderation, resulting in a 25% increase in channel subscribers. Ran fully integrated cross-platform campaigns across Instagram, YouTube, and email, coordinating assets and scheduling in Meta Business Suite to ensure message consistency.

Marketing & PR Executive at LoveCaravan

January 1, 2024 - January 1, 2025

Led integrated social and performance strategy for a YouTube live show, increasing Instagram engagement by 38% in 3 months via schedule, content mix and targeting improvements. Managed a 2.5K USD-equivalent Meta budget that delivered 35% MoM online sales growth for a retail client via targeted carousel and video ads. Managed content calendars in Meta Business Suite (Reels, Stories, countdowns, teasers) and optimised using Instagram and YouTube Analytics.

Digital Marketing & PR Specialist at Lovecaravan – Boundary Breakers Live YouTube Series (Remote)

January 1, 2024 - January 31, 2025

Promoted weekly livestream episodes through multi-platform campaigns, achieving 10K+ monthly impressions and steady viewership growth; hosted and produced 10+ YouTube podcast episodes, coordinating guests and managing technical setup; edited promotional videos with CapCut and Runway AI; scheduled cross-platform content via Instagram collaborations to maximize visibility.

Social Media & Content Strategist at Barks N Rec Dog Daycare & Boarding, Mississauga, ON

January 1, 2024 - June 30, 2024

Created 50+ engaging reels using Runway AI and CapCut; implemented trending audio and viral formats to boost engagement by 65% and grow follower base by 40%; developed platform-specific content calendars with SEO-optimized captions and strategic hashtag research; designed branded graphics with Canva Pro to maintain a consistent brand identity across posts.

Social Media Creative at WaffleToGo

September 1, 2023 - December 1, 2023

Produced trend-driven short-form video content aligned with brand identity, consistently achieving 2M+ views per video. Leveraged viral formats and relatable storytelling to drive measurable increases in customer engagement and foot traffic.

Social Media Actor & Creative at Waffle to Go, Toronto, ON

September 1, 2023 - December 31, 2023

Performed in and produced TikTok-style Reels focused on product appeal, brand personality, and trend-based storytelling; collaborated with marketing to brainstorm and execute seasonal video campaigns; delivered on-camera performances that authentically represented brand voice and connected with target food industry audience.

Social Media Influencer & Content Creator at Self-Employed / Freelance

January 1, 2023 - Present

Created 100+ short-form videos (Reels, TikToks, YouTube Shorts) generating over 40K views and 12% average engagement; collaborated with lifestyle, food, and beauty brands to produce relatable UGC content; boosted follower growth by 25% in 3 months; maintained consistent aesthetic feed using Canva and Adobe Express; used Meta Business Suite for scheduling, increasing post retention by 30%; improved reach by 35% month-over-month through data-backed posting and audience engagement optimization.

Founder at YK Creative Lab

January 1, 2021 - Present

Founded and scaled an Etsy store with 350+ listings; managed SEO, paid ads, and full creative production pipeline. Built ongoing influencer & brand collaborations across restaurants, retail, and media to drive brand awareness and trust.

E-commerce & Performance Marketing at YK Creative Lab (Etsy)

January 1, 2021 - Present

Built and scaled a 350+ listing e-commerce brand, owning paid acquisition, SEO strategy & creative production independently.