I’m Yulia Saraeva, an influencer marketing and social media professional with over eight years of experience building partnerships, crafting campaigns, and driving growth for brands across travel, luxury goods, consumer electronics, real estate, FMCG, and retail. I design and execute influencer strategies that expand reach, boost engagement, and drive sustainable business growth. Based in Belgrad, I focus on identifying the right influencers, creating authentic campaigns, and collaborating with cross-functional teams to deliver high-quality content and measurable ROI. I’m passionate about helping brands succeed and love partnering with teams to craft compelling storytelling and data-driven optimization.

I’m Yulia Saraeva, an influencer marketing and social media professional with over eight years of experience building partnerships, crafting campaigns, and driving growth for brands across travel, luxury goods, consumer electronics, real estate, FMCG, and retail. I design and execute influencer strategies that expand reach, boost engagement, and drive sustainable business growth. Based in Belgrad, I focus on identifying the right influencers, creating authentic campaigns, and collaborating with cross-functional teams to deliver high-quality content and measurable ROI. I’m passionate about helping brands succeed and love partnering with teams to craft compelling storytelling and data-driven optimization.

Available to hire

I’m Yulia Saraeva, an influencer marketing and social media professional with over eight years of experience building partnerships, crafting campaigns, and driving growth for brands across travel, luxury goods, consumer electronics, real estate, FMCG, and retail. I design and execute influencer strategies that expand reach, boost engagement, and drive sustainable business growth.

Based in Belgrad, I focus on identifying the right influencers, creating authentic campaigns, and collaborating with cross-functional teams to deliver high-quality content and measurable ROI. I’m passionate about helping brands succeed and love partnering with teams to craft compelling storytelling and data-driven optimization.

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Language

English
Advanced
Russian
Fluent
French
Beginner
Finnish
Beginner

Work Experience

Foodie and travel influencer at Individual entrepreneur
March 1, 2020 - Present
Reviews of cafes, restaurants, events, and public spaces; photography and video production (stories and reels editing); writing expert-level articles and posts; developing weekly/monthly content plans; cross-promotion with related industries; purchasing and managing traffic to drive account growth; handling incoming advertising inquiries and native advertising integrations; content performance analysis; SEO and audience growth; community management and interactive activities; organizing partner projects and negotiations to build long-term relationships. Achievements include 100+ regular advertisers on Telegram channels, 350+ partnerships, 20% annual advertising revenue growth, 30,000 publications, 10+ Instagram Reels with millions of views, and organic growth to 55,000 followers.
Influencer Marketing expert at Individual entrepreneur
February 1, 2017 - February 1, 2020
Identified and evaluated Instagram influencers aligned with brand values; conducted background checks on engagement, demographics, and past collaborations; outreach and negotiations; content alignment with marketing strategy; coordination with influencers on content creation; drafting contracts; scheduling posts; monitoring engagement, reach, and ROI; reporting to stakeholders; keeping up with trends and exploring new platforms and formats.
Influencer Partnerships Manager at OneTwoTrip! (ticket booking service)
February 1, 2017 - August 1, 2017
Proactively identifying and engaging relevant Instagram influencers in the Russian market; reviewing and approving content; collaborating on creative solutions; cultivating long-term partnerships; maintaining campaign communications; tracking costs, ROI, and results; ensuring alignment with broader marketing goals.
Influencer Partnerships Manager at Influence marketing agency «Players»
March 1, 2016 - September 1, 2016
Proactively identifying and engaging Russian market influencers; reviewing content for approval; collaborating on creative solutions and optimization; building long-term partnerships; tracking ROI and ensuring campaign alignment with marketing strategies.

Education

Bachelor at Lomonosov Moscow State University
September 1, 2011 - May 1, 2016

Qualifications

Editing course for the glossy youth magazine «Yes!»
January 1, 2009 - February 4, 2026
Writing course with writer Andrew Astvatsarurov
January 1, 2011 - February 4, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Other