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I am a dynamic Marketing and Operations executive with over 15 years of progressive leadership across digital marketing, biomedical devices, and business consulting sectors. I excel at driving operational excellence and delivering innovative marketing strategies that consistently boost business growth and client engagement. I thrive in high-stakes environments, blending creative and analytical thinking to solve complex challenges and deliver measurable results. I bring a unique mix of strategy, execution, and leadership to every team I build.…I am a dynamic Marketing and Operations executive with over 15 years of progressive leadership across digital marketing, biomedical devices, and business consulting sectors. I excel at driving operational excellence and delivering innovative marketing strategies that consistently boost business growth and client engagement. I thrive in high-stakes environments, blending creative and analytical thinking to solve complex challenges and deliver measurable results. I bring a unique mix of strategy, execution, and leadership to every team I build.

James Lajoie

Creative Director, Marketing Strategist, Marketing Consultant, +2

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I am a dynamic Marketing and Operations executive with over 15 years of progressive leadership across digital marketing, biomedical devices, and business consulting sectors. I excel at driving operational excellence and delivering innovative marketing strategies that consistently boost business growth and client engagement. I thrive in high-stakes environments, blending creative and analytical thinking to solve complex challenges and deliver measurable results. I bring a unique mix of strategy, execution, and leadership to every team I build.…I am a dynamic Marketing and Operations executive with over 15 years of progressive leadership across digital marketing, biomedical devices, and business consulting sectors. I excel at driving operational excellence and delivering innovative marketing strategies that consistently boost business growth and client engagement. I thrive in high-stakes environments, blending creative and analytical thinking to solve complex challenges and deliver measurable results. I bring a unique mix of strategy, execution, and leadership to every team I build.

Available to hire

I am a dynamic Marketing and Operations executive with over 15 years of progressive leadership across digital marketing, biomedical devices, and business consulting sectors. I excel at driving operational excellence and delivering innovative marketing strategies that consistently boost business growth and client engagement.

I thrive in high-stakes environments, blending creative and analytical thinking to solve complex challenges and deliver measurable results. I bring a unique mix of strategy, execution, and leadership to every team I build.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Marketing & E-Commerce at Western Holdings LTD (Portfolio Company)

July 1, 2024 - August 31, 2025

Over saw full-stack digital strategy, e-commerce growth, and paid media operations across a portfolio of B2B and DTC brands, including Western Mixer, Surface Prep Supers Store, Epoxy Garage, and Colorado Landscape Supply. Managed over $60,000 in PPC spend, scaled Shopify storefronts with 500–2,000 products, and led initiatives across logistics, creative, and analytics to drive multi-brand growth.

Director, E-Commerce Transformation at Western Mixer

August 1, 2024 - March 31, 2025

Directed e-commerce transformation for a B2B supplier of mixer truck parts. Managed 1,000+ product listings and e-commerce operations across 3 websites. Led paid ad campaigns on Google & Facebook with a focus on low CPA and high ROAS. Integrated Shopify with Unleashed & QuickBooks for inventory and reporting. Oversaw shipping logistics from U.S., China, and Mexico distributors.

Director, E-Commerce & Training Programs at Epoxy Garage

March 1, 2025 - August 31, 2025

Scaled e-commerce and training program enrollments via SEO and PPC. Managed ad creative and conversion funnels to drive form fills and purchases. Launched nationwide campaigns targeting installers and homeowners. Analyzed data and CRO tests for landing pages and product pages.

Director, Local SEO & Paid Media at Colorado Landscape Supply

June 1, 2025 - August 31, 2025

Ran hyper-local SEO and seasonal ads to boost retail and contractor sales. Focused on high-volume keywords for mulch, rock, and ice melt. Managed Google Ads and GMB listings to dominate local search results. Created seasonal landing pages and optimized catalog structure. Used Mailchimp, Klaviyo, and GoHighLevel for campaigns.

Co-Founder / Marketing Operations Manager at PSP Compass Solutions

March 1, 2019 - Present

Strategic development: pioneered the company's strategic direction, increasing market share and customer base by 40% within two years through innovative marketing strategies and operational enhancements. Client relations & service excellence: cultivated enduring relationships with key stakeholders, driving a 35% improvement in client satisfaction and retention. Leadership & team development: directed a diverse team of professionals in a dynamic, fast-paced environment, fostering a culture of continuous improvement and professional growth.

IT Field Operations Coordinator at Medasource

March 1, 2022 - September 30, 2022

IT Infrastructure Management: Managed the seamless transition of IT systems during corporate acquisitions, ensuring zero downtime and continuity of critical business operations. Technical Support & Troubleshooting: Provided comprehensive support and troubleshooting, enhancing system usability and staff productivity across multiple locations. Vendor Relations & Contract Management: Negotiated with vendors to secure cost-effective services while maintaining high-quality IT support and infrastructure services.

Sales Consultant at Johnston & Murphy

September 1, 2020 - April 30, 2023

Sales Performance: Consistently exceeded sales targets by implementing effective sales strategies and maintaining high customer service standards. Client Relationship Building: Developed lasting relationships with customers, significantly increasing store loyalty and repeat customer visits. Product Knowledge & Sales Training: Enhanced the team's sales capabilities through regular training sessions on product features and customer engagement techniques.

Marketing Account Director at Stratex Solutions

October 1, 2017 - March 31, 2019

Strategic development and client engagement: Built and nurtured client relationships, expanding company outreach. Sales and marketing innovation: Created sales materials and processes that improved follow-up and customer service. Business networking: Activated industry networking to expand client base and strengthen connections.

Freight Supply Chain Analyst - Quality Control at USF Reddaway

March 1, 2017 - November 30, 2018

Logistics optimization: Streamlined supply chain processes, reducing delivery times and costs by 25% through enhanced logistics management and workflow optimization. Quality compliance: Ensured compliance with shipping regulations and company standards, reducing error rates and improving service quality. Stakeholder communication: Acted as the primary communication link between clients, sales teams, and upper management to keep all parties informed of updates and changes.

Operations Supervisor - Diversity & Inclusion Specialist at FedEx Freight

April 1, 2010 - June 30, 2016

Leadership and team management: Managed operations for a team of 50-75 members. Risk and loss prevention: Led projects significantly reducing claims and improving safety in the Western region. Award recognition: Received the Bravo Zulu Award for outstanding performance and leadership.