Hernán Saul Cortacáns

Lead operations for multi-region campaigns across Web3 products; built dashboards and KPI dashboards; improved cross-functional collaboration and operational efficiency; supported data-informed decision making.

Directed performance marketing and analytics across channels; led multi-channel campaigns; executed weekly A/B tests and dashboards; improved retention and conversions.

Remote Operations Lead responsible for leading cross-functional analytics, performance optimization, and automation initiatives. Drove data-informed decision making, built scalable data workflows, led A/B testing and user journey optimizations to improve retention and conversions. Standardized internal processes and produced executive-level reporting to support board decisions. Collaborated with Sales, Design, CRM, and Supply Chain to align systems with evolving business needs; contributed to data work streams, warehousing concepts (Snowflake), and reporting improvements. Worked with cross-functional teams to translate business requirements into scalable technical solutions; assisted in implementing data pipelines and system integrations to ensure data consistency and reliability. Maintained documentation and knowledge management using Azure DevOps in agile, globally distributed environments.