Operations Lead at ApeSwap

Lead operations for multi-region campaigns across Web3 products; built dashboards and KPI dashboards; improved cross-functional collaboration and operational efficiency; supported data-informed decision making.

Performance Director at ApeSwap

Directed performance marketing and analytics across channels; led multi-channel campaigns; executed weekly A/B tests and dashboards; improved retention and conversions.

Analytics Manager at ApeSwap

Led analytics team in Helsinki; produced performance insights using Python, Looker Studio, GA4, and Tag Manager; supported strategic decisions and optimization.

Solution Architect at Stora Enso Montevideo

Led solution architecture and digital initiatives in Montevideo; collaborated with cross-functional teams and international stakeholders; contributed to data pipelines and system design.

Vendor Sourcing Coordinator at Altisource

Managed vendor sourcing operations; coordinated supplier relationships and process improvements.

Client Manager at Claim Studio

Managed client relationships and coordinated projects; ensured deliverables met quality and timelines.

Associate & Trainer at Amazon

Supported training programs and associate development initiatives.

Academic Manager at Senpai Academy

Oversaw academic programs and curriculum coordination.

Operations Lead at ApeSwap / ApeBond

Leading operations and data/analytics initiatives, driving data-informed decision making, implementing automation and scalable processes, and coordinating cross-functional teams across marketing, product, and engineering.

Solutions Architect at Stora Enso Montevideo

Led solution architecture for digital projects, collaborating with business and technology teams to deliver automation and data-driven solutions.

Various roles in Montevideo related to digital platforms, data and operations (2013-01-01 to 2020-09-01).

Remote Operations Lead responsible for leading cross-functional analytics, performance optimization, and automation initiatives. Drove data-informed decision making, built scalable data workflows, led A/B testing and user journey optimizations to improve retention and conversions. Standardized internal processes and produced executive-level reporting to support board decisions. Collaborated with Sales, Design, CRM, and Supply Chain to align systems with evolving business needs; contributed to data work streams, warehousing concepts (Snowflake), and reporting improvements. Worked with cross-functional teams to translate business requirements into scalable technical solutions; assisted in implementing data pipelines and system integrations to ensure data consistency and reliability. Maintained documentation and knowledge management using Azure DevOps in agile, globally distributed environments.