Phuong Mai Pham

Mid-Senior Creative Copywriter at The Woodpecker Studio (Creative Agency)

Led creative copywriting and content strategy for key clients including CapitaLand Development, Masterise Homes, BIM Group, T&T Hospitality, MB Ageas Life, La Julita Hanoi, Vietnam. Delivered multi-format content, brand storytelling, and campaign concepts; developed brand guidelines and pitch decks; contributed to winning pitches and client retention.

Freelance Content Writer at Levica Content Marketing Agency

Collaborated with account management and creative teams to ensure successful launch campaigns for Lotte Mall West Lake Hanoi and Lotte World Aquarium Hanoi. Monitored social media and PR campaign performance, contributing to follower growth and brand visibility. Generated $4K in new revenue in September 2022 through Meta ad campaigns.

Brand/Content Strategist at Dododots Vietnam (Dodo Ventures Sdn. Bhd.)

Developed strategic launch plans for Dododots’ first market entry in Vietnam and end-to-end TikTok content, growing channel to 25K+ followers in one year. Contributed to Dododots Vietnam winning Guardian Vietnam’s Omni-Channel Brand of the Year 2025. Developed Vietnamese long-form content for Amazon Seller University focusing on gifting and interior products; localized English-Vietnamese content for Amazon Ads across Southeast Asia.

Digital/Social Account Planner Intern at Daehong Communications Vietnam

Collaborated with the account management and creative teams to ensure the successful execution of launch campaigns for Lotte Mall West Lake Hanoi and Lotte World Aquarium Hanoi. Monitored social media & PR campaign performance contributing to a 30K-follower increase in four months for Lotte Mall West Lake Hanoi and achieving the top position in the social trend Travel category for Lotte World Aquarium Hanoi in August 2023.