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Hi, I’m Melody Roubos. I’m a strategic and creative marketing professional with a focus on brand positioning, visual storytelling and content strategy for premium and luxury brands. Over 10+ years I’ve helped beauty, fashion, design and lifestyle brands translate core values into engaging campaigns and immersive brand experiences. I thrive on shaping credible narratives that elevate product understanding and long-term brand equity. Currently I lead global brand and marketing initiatives at Balmain Hair (a.i.) and collaborate as a brand strategist for a roster of high-profile clients. I’m passionate about design-led storytelling, cross-functional collaboration, and building education-led content that informs, inspires and drives growth.…Hi, I’m Melody Roubos. I’m a strategic and creative marketing professional with a focus on brand positioning, visual storytelling and content strategy for premium and luxury brands. Over 10+ years I’ve helped beauty, fashion, design and lifestyle brands translate core values into engaging campaigns and immersive brand experiences. I thrive on shaping credible narratives that elevate product understanding and long-term brand equity. Currently I lead global brand and marketing initiatives at Balmain Hair (a.i.) and collaborate as a brand strategist for a roster of high-profile clients. I’m passionate about design-led storytelling, cross-functional collaboration, and building education-led content that informs, inspires and drives growth.

Melody Roubos

Brand Designer, Brand Strategist, Marketing Strategist, +4

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Hi, I’m Melody Roubos. I’m a strategic and creative marketing professional with a focus on brand positioning, visual storytelling and content strategy for premium and luxury brands. Over 10+ years I’ve helped beauty, fashion, design and lifestyle brands translate core values into engaging campaigns and immersive brand experiences. I thrive on shaping credible narratives that elevate product understanding and long-term brand equity. Currently I lead global brand and marketing initiatives at Balmain Hair (a.i.) and collaborate as a brand strategist for a roster of high-profile clients. I’m passionate about design-led storytelling, cross-functional collaboration, and building education-led content that informs, inspires and drives growth.…Hi, I’m Melody Roubos. I’m a strategic and creative marketing professional with a focus on brand positioning, visual storytelling and content strategy for premium and luxury brands. Over 10+ years I’ve helped beauty, fashion, design and lifestyle brands translate core values into engaging campaigns and immersive brand experiences. I thrive on shaping credible narratives that elevate product understanding and long-term brand equity. Currently I lead global brand and marketing initiatives at Balmain Hair (a.i.) and collaborate as a brand strategist for a roster of high-profile clients. I’m passionate about design-led storytelling, cross-functional collaboration, and building education-led content that informs, inspires and drives growth.

Available to hire

Hi, I’m Melody Roubos. I’m a strategic and creative marketing professional with a focus on brand positioning, visual storytelling and content strategy for premium and luxury brands. Over 10+ years I’ve helped beauty, fashion, design and lifestyle brands translate core values into engaging campaigns and immersive brand experiences. I thrive on shaping credible narratives that elevate product understanding and long-term brand equity.

Currently I lead global brand and marketing initiatives at Balmain Hair (a.i.) and collaborate as a brand strategist for a roster of high-profile clients. I’m passionate about design-led storytelling, cross-functional collaboration, and building education-led content that informs, inspires and drives growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Global Brand & Marketing (a.i.) at Balmain Hair

September 1, 2025 - Present

Leading global brand, marketing and go-to-market strategy across Balmain Hair and upcoming Hair Couture brands. Full responsibility for brand positioning, PR, communications and campaign direction across global markets. Developing and overseeing social media strategy and content frameworks for new brand launches. Leading the concept development and creation of visual assets across social, content and digital touchpoints. Driving educational content strategies to support brand credibility, product understanding and long-term brand building. Overseeing global content, creative production and cross-functional collaboration (PR, Social, Marketing, Design, E-com). Member of the management team, contributing to long-term growth, licensing strategy and international brand development.

Brand & Marketing Strategist at Self-employed

January 1, 2019 - December 31, 2022

Creating creative concepts and content-driven brand moments for Harper’s Bazaar and international partners such as Audemars Piguet, Dyson and Lancaster. Developing and managing Instagram-first content and social strategies for Wajer Yachts, aligned with brand identity, visual coherence and audience engagement. Creating and executing marketing and PR strategies for Huawei, including multi-day media events in Paris and Amsterdam, with a strong focus on storytelling and brand experience.

Brand & Marketing Strategist at Self-employed

January 1, 2024 - Present

Continued client work including Harper’s Bazaar, Huawei, Wajer Yachts and Georg Jensen; ongoing content strategy and brand development; social strategy; education-focused brand storytelling and long-term credibility.

Licensing Marketer at Studio Piet Boon

January 1, 2022 - December 31, 2024

Responsible for marketing, media and content strategy, as well as positioning and expansion of the Piet Boon product portfolio. Safeguarded brand aesthetics and visual consistency across digital channels, campaigns and product launches. Developed and implemented an ambassador and KOL program aligned with brand values, design philosophy and long-term positioning. Managed the launch of Piet Boon Paint & Plaster, including product development, brand positioning and the creation of a refined, design-led digital and content presence. Coordinated external agencies and digital teams to ensure cohesive storytelling and brand alignment across all touchpoints.

Co-Founder at Not The Ordinary

January 1, 2019 - December 31, 2022

Co-founded a full-service brand experience agency specialized in brand positioning, content strategy, PR and high-end brand experiences. Led brand strategy, content direction and launch support for Skins Cosmetics, focusing on premium positioning, visual storytelling and community-driven brand growth. Developed and executed content-led brand strategies and product launches for Paula’s Choice, with a strong emphasis on education, trust and long-term brand credibility. Produced and directed high-end online and offline brand experiences for beauty, lifestyle and design brands. End-to-end responsibility for project management, creative direction, team leadership and stakeholder alignment.

Senior Brand PR & Consumer Marketing Manager at Weber Shandwick

January 1, 2017 - December 31, 2019

Led integrated brand, PR and marketing strategies for a diverse client portfolio including Philips, Nespresso, Mauritshuis and De Bijenkorf. Responsibilities spanned social media & content strategy, visual storytelling & brand identity, PR & communications, marketing strategy & campaign development, brand partnerships & influencer marketing, brand activations & event production, project management & budget oversight, and stakeholder management & team leadership.

Senior Brand PR & Consumer Marketing Manager at Weder Shandwick

January 1, 2017 - January 1, 2019

Led integrated brand, PR and marketing strategies for a diverse client portfolio including Philips, Nespresso, Mauritshuis and De Bijenkorf. Focus areas included social media & content strategy, visual storytelling & brand identity, brand strategy & positioning, PR & communications, brand partnerships & influencer marketing, brand activations & event production, project management & budget oversight, and stakeholder management & team leadership.