I am a Behavioral Psychology graduate and marketing strategist who uses consumer data and psychological insights to build growth strategies for digital media and consumer products. I focus on creating campaigns that drive measurable results by turning analytics into actionable creative plans, and I enjoy refining storytelling based on audience feedback to boost engagement and retention.…

Zohane Bal

I am a Behavioral Psychology graduate and marketing strategist who uses consumer data and psychological insights to build growth strategies for digital media and consumer products. I focus on creating campaigns that drive measurable results by turning analytics into actionable creative plans, and I enjoy refining storytelling based on audience feedback to boost engagement and retention.…

Available to hire

I am a Behavioral Psychology graduate and marketing strategist who uses consumer data and psychological insights to build growth strategies for digital media and consumer products.

I focus on creating campaigns that drive measurable results by turning analytics into actionable creative plans, and I enjoy refining storytelling based on audience feedback to boost engagement and retention.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Co-Founder & Head of Marketing at Moon Energy
June 1, 2024 - September 1, 2024
Identified a market gap in the energy drink sector; designed the brand identity and launch strategy from scratch. Launched the brand’s social presence in 8 weeks using influencer marketing and digital campaigns. Leveraged AI automation and analytics to test creative concepts and track early ROI, accelerating the iteration cycle.
Content Marketing Strategist at Plot Armor & Plot Armor Comics (YouTube)
February 1, 2022 - February 1, 2023
Led organic growth strategies for two YouTube channels, growing Plot Armor Comics from 0 to 200,000+ subscribers in one year. Used analytics to optimize thumbnail designs and set a consistent upload schedule to trigger algorithmic promotion. Refined storytelling based on viewer data, achieving viral performance and high retention without paid ads.
Co-Founder at Apex Cut Agency
May 1, 2021 - September 1, 2023
Built a profitable creative agency with over 100 verified 5-star reviews. Recruited and managed a remote team of video editors to ensure efficient project delivery. Integrated AI automation tools into post-production workflows, automating repetitive tasks to reduce turnaround time.

Education

Bachelor of Arts in Psychology at The University of British Columbia
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level