Aruna Kota

Directed end-to-end SEO and Paid Media strategy for high-visibility brand launches and growth initiatives across real estate, hospitality, lifestyle, and CPG, overseeing $1.5M+ in annual media spend across Google Ads and Meta. Led full-funnel Paid Search and SEO programs, aligning keyword intent, landing page experience, and creative strategy to revenue goals, driving a 32% increase in qualified leads and a 21% lift in conversion rate. Managed multi-six-figure paid media budgets, delivering a 27% improvement in ROAS and a 24% reduction in CPA through bid optimization, audience segmentation, and structured testing. Spearheaded technical SEO audits and local SEO/site health initiatives, resulting in a 41% increase in organic traffic and a 38% improvement in top-10 keyword rankings. Built keyword, content, and site architecture strategies supporting new market and product launches, contributing to a 35% increase in post-launch organic traffic. Developed GA4 and Google Search Console repor

Senior contributor within a global agency environment, managing enterprise-level paid media programs for Fortune 500 and international brands. Led Paid Search strategy across Google Ads and Microsoft Ads for largescale, multimarket accounts. Owned keyword architecture, bid strategies, negative keyword frameworks, and testing roadmaps. Partnered with analytics and strategy teams to align media performance with brand and growth KPIs. Optimized campaigns through structured experimentation, improving efficiency, CTR, and conversion rates at scale. Mentored junior specialists and supported standardization of paid media best practices across accounts.