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Hi, I’m Aruna Kota. I’m a strategic, data-driven Paid Media and SEO leader with 7+ years of experience driving scalable growth across enterprise and growth-stage brands in real estate, hospitality, CPG, luxury, and lifestyle. I partner with clients and cross-functional teams to connect search intent, creative strategy, and performance analytics into revenue results. I’ve managed multi-million-dollar budgets and built repeatable frameworks that improve lead quality, conversions, and market expansion. I’m comfortable translating complex data into actionable roadmaps, mentoring teams, and elevating marketing maturity. My approach blends technical SEO, conversion optimization, GA4 analytics, and multi-channel media planning to deliver measurable pipeline impact.…Hi, I’m Aruna Kota. I’m a strategic, data-driven Paid Media and SEO leader with 7+ years of experience driving scalable growth across enterprise and growth-stage brands in real estate, hospitality, CPG, luxury, and lifestyle. I partner with clients and cross-functional teams to connect search intent, creative strategy, and performance analytics into revenue results. I’ve managed multi-million-dollar budgets and built repeatable frameworks that improve lead quality, conversions, and market expansion. I’m comfortable translating complex data into actionable roadmaps, mentoring teams, and elevating marketing maturity. My approach blends technical SEO, conversion optimization, GA4 analytics, and multi-channel media planning to deliver measurable pipeline impact.

Aruna Kota

Creative Director, Brand Designer, Content Creator, +5

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Hi, I’m Aruna Kota. I’m a strategic, data-driven Paid Media and SEO leader with 7+ years of experience driving scalable growth across enterprise and growth-stage brands in real estate, hospitality, CPG, luxury, and lifestyle. I partner with clients and cross-functional teams to connect search intent, creative strategy, and performance analytics into revenue results. I’ve managed multi-million-dollar budgets and built repeatable frameworks that improve lead quality, conversions, and market expansion. I’m comfortable translating complex data into actionable roadmaps, mentoring teams, and elevating marketing maturity. My approach blends technical SEO, conversion optimization, GA4 analytics, and multi-channel media planning to deliver measurable pipeline impact.…Hi, I’m Aruna Kota. I’m a strategic, data-driven Paid Media and SEO leader with 7+ years of experience driving scalable growth across enterprise and growth-stage brands in real estate, hospitality, CPG, luxury, and lifestyle. I partner with clients and cross-functional teams to connect search intent, creative strategy, and performance analytics into revenue results. I’ve managed multi-million-dollar budgets and built repeatable frameworks that improve lead quality, conversions, and market expansion. I’m comfortable translating complex data into actionable roadmaps, mentoring teams, and elevating marketing maturity. My approach blends technical SEO, conversion optimization, GA4 analytics, and multi-channel media planning to deliver measurable pipeline impact.

Available to hire

Hi, I’m Aruna Kota. I’m a strategic, data-driven Paid Media and SEO leader with 7+ years of experience driving scalable growth across enterprise and growth-stage brands in real estate, hospitality, CPG, luxury, and lifestyle. I partner with clients and cross-functional teams to connect search intent, creative strategy, and performance analytics into revenue results. I’ve managed multi-million-dollar budgets and built repeatable frameworks that improve lead quality, conversions, and market expansion.

I’m comfortable translating complex data into actionable roadmaps, mentoring teams, and elevating marketing maturity. My approach blends technical SEO, conversion optimization, GA4 analytics, and multi-channel media planning to deliver measurable pipeline impact.

Skills

Experience Level

Expert

Expert

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Intermediate

Intermediate

Work Experience

Senior SEO & Paid Media Manager at The Uptown Agency

January 1, 2022 - Present

Directed end-to-end SEO and Paid Media strategy for high-visibility brand launches and growth initiatives across real estate, hospitality, lifestyle, and CPG, overseeing $1.5M+ in annual media spend across Google Ads and Meta. Led full-funnel Paid Search and SEO programs, aligning keyword intent, landing page experience, and creative strategy to revenue goals, driving a 32% increase in qualified leads and a 21% lift in conversion rate. Managed multi-six-figure paid media budgets, delivering a 27% improvement in ROAS and a 24% reduction in CPA through bid optimization, audience segmentation, and structured testing. Spearheaded technical SEO audits and local SEO/site health initiatives, resulting in a 41% increase in organic traffic and a 38% improvement in top-10 keyword rankings. Built keyword, content, and site architecture strategies supporting new market and product launches, contributing to a 35% increase in post-launch organic traffic. Developed GA4 and Google Search Console repor

Senior Paid Media Specialist at Dentsu Inc.

December 1, 2018 - February 1, 2021

Senior contributor within a global agency environment, managing enterprise-level paid media programs for Fortune 500 and international brands. Led Paid Search strategy across Google Ads and Microsoft Ads for largescale, multimarket accounts. Owned keyword architecture, bid strategies, negative keyword frameworks, and testing roadmaps. Partnered with analytics and strategy teams to align media performance with brand and growth KPIs. Optimized campaigns through structured experimentation, improving efficiency, CTR, and conversion rates at scale. Mentored junior specialists and supported standardization of paid media best practices across accounts.