Eddie Choi
Hello, I'm Eddie Choi, a passionate fashion designer based in Hong Kong with over five years of professional experience in creating commercial and trend-driven collections.
About
Hello, I’m Eddie Choi, a passionate fashion designer based in Hong Kong with over five years of professional experience in creating commercial and trend-driven collections.
I hold a Bachelor of Arts in Fashion Design (Second Class Honours, 1st Division) from Nottingham Trent University (Class of 2020), following a Foundation year there in 2017. I’m fluent in English, Mandarin, and Cantonese, with basic French.
My most recent role was as Fashion Designer at Moodytiger (April 2024 – August 2025), where I drove a 16% sales increase in the Chinese New Year collection, a 30% growth in the tennis category, repositioned swimwear as professional performance wear, expanded U.S. market presence, and improved overall profitability through strategic design.
Previously at Chocoolate (I.T) (June – October 2023), I handled full seasonal menswear conceptualization and led collaborative collections with brands like Russell Athletic, 193, and Rob Flowers to elevate brand image.
At Les Chic (June 2022 – June 2023), I developed commercial womenswear designs aligned with the brand’s DNA, set the creative tone for online markets, and capitalized on the rising athleisure trend.
Earlier experiences include part-time design at Ade.c, assistant designer at Astra Tailoring (launching womenswear and capsule collections for Hive Studio Fashion Show), and an internship at JH Zane focused on local commercial design and product development.
Key highlights include participating in the Hive Studio Fashion Show (Singapore 2022) and D2 Place Fashion Show (Hong Kong 2021), being a finalist in the GYMSHARK Competition (UK 2019), second runner-up in Fitfam Competition (US 2018), and completing Mastering Jersey Couture: Sculptural Draping with Michael Stewart in 2025.
I’m dedicated to blending creativity, market insight, and commercial success in activewear, streetwear, and contemporary fashion.
- 4 years' experience
- Joined February 2026
Languages
- EnglishFluent
- FrenchBeginner
Industry experience
- Retail
- Consumer Goods
- Manufacturing
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Education
Work experience· 7 roles
Oversaw seasonal conceptualization and creation of the menswear collections, including the entire design process, from initial market research to delivering the end product. Key achievements included handling and proposing collaborative collections that boosted brand image with Russell Athletic, 193 and Rob Flowers; successfully developed and launched womenswear.
Oversaw seasonal conceptualization and creation of menswear collections, including the entire design process from market research to end product; supported capsule collections and brand direction.
Fashion designer contributing to the design and development of collections for the brand's IT division, with emphasis on styling, print and occasion wear; supported end-to-end product development.
Education· 6
Certifications and awards
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