Hi there! I'm Ramsha Salim, a Digital Marketing Specialist with 4+ years of experience driving data-driven campaigns across web, email, social, and analytics platforms. I excel at web content management, email marketing, CRM data, performance reporting, and campaign optimization, and I love collaborating across creative, strategy, production, media, and finance teams to boost brand awareness, audience engagement, and revenue growth. In my roles, I translate analytics into actionable insights, build dashboards to track KPIs, and craft storytelling that resonates with audiences. I'm passionate about continuous learning and leveraging tools like Google Analytics, Power BI, Canva, and the Adobe Creative Suite to deliver measurable results while keeping asset management and reporting accurate and consistent.

Ramsha Salim

Hi there! I'm Ramsha Salim, a Digital Marketing Specialist with 4+ years of experience driving data-driven campaigns across web, email, social, and analytics platforms. I excel at web content management, email marketing, CRM data, performance reporting, and campaign optimization, and I love collaborating across creative, strategy, production, media, and finance teams to boost brand awareness, audience engagement, and revenue growth. In my roles, I translate analytics into actionable insights, build dashboards to track KPIs, and craft storytelling that resonates with audiences. I'm passionate about continuous learning and leveraging tools like Google Analytics, Power BI, Canva, and the Adobe Creative Suite to deliver measurable results while keeping asset management and reporting accurate and consistent.

Available to hire

Hi there! I’m Ramsha Salim, a Digital Marketing Specialist with 4+ years of experience driving data-driven campaigns across web, email, social, and analytics platforms. I excel at web content management, email marketing, CRM data, performance reporting, and campaign optimization, and I love collaborating across creative, strategy, production, media, and finance teams to boost brand awareness, audience engagement, and revenue growth.

In my roles, I translate analytics into actionable insights, build dashboards to track KPIs, and craft storytelling that resonates with audiences. I’m passionate about continuous learning and leveraging tools like Google Analytics, Power BI, Canva, and the Adobe Creative Suite to deliver measurable results while keeping asset management and reporting accurate and consistent.

See more

Language

English
Fluent

Work Experience

Marketing Insights Coordinator (Digital Campaigns & Performance) at Jolly Good Marketing
July 1, 2025 - Present
Supported execution of digital and influencer marketing campaigns across social and web platforms. Coordinated creative assets, timelines, and deliverables to ensure campaigns launched on schedule. Prepared performance reports and visual dashboards tracking engagement, reach, and campaign KPIs. Partnered with creative, strategy, and analytics teams to optimize content and messaging. Maintained digital assets, campaign documentation, and reporting files to ensure accuracy and consistency.
Data & Reporting Analyst (Financial Operations) at City of South Miami
December 1, 2023 - June 1, 2025
Supported financial and vendor tracking through structured Excel and Power BI reports. Assisted with monitoring project budgets, expenditures, and reporting timelines. Prepared summary reports and presentations for leadership translating data into clear business insights. Coordinated with multiple departments to gather updates, maintain documentation, and ensure reporting accuracy.
Marketing & Digital Analytics Specialist at University of Miami Herbert Business School
January 1, 2025 - May 1, 2025
Built dashboards monitoring website traffic, digital engagement, and audience behavior. Delivered insights that inform content planning, outreach strategy, and email communications. Supported marketing and communications teams with performance reporting and KPI tracking. Translated analytics into clear recommendations for improving digital effectiveness.
Consulting Digital Analyst (Marketing & Insights Projects) at Boston Innovation Gateway
February 1, 2025 - May 1, 2025
Conducted digital trend and consumer behavior analysis to support brand positioning initiatives. Developed insights decks and performance summaries for marketing and communications campaigns. Collaborated with cross-functional teams to support digital transformation and optimization projects.
Marketing & Client Analytics Specialist at Royal Bank of Canada (RBC)
April 1, 2019 - July 1, 2023
Analyzed customer digital engagement patterns to inform communication and outreach strategies. Reported on campaign performance metrics and audience behavior for internal marketing partners. Supported digital reporting initiatives aligned with customer experience and engagement goals. Maintained accurate CRM and reporting data to support cross-team visibility.

Education

Master of International Business at University of Miami Herbert Business School
August 1, 2024 - May 1, 2025
Bachelor of Arts in Cognitive Science & Language at McMaster University
September 1, 2019 - April 1, 2022

Qualifications

Adobe Acrobat Pro
January 11, 2030 - February 5, 2026
Microsoft Excel (Budget Tracking & Reporting)
January 11, 2030 - February 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other