Frédéric Watelet

Freelance Consultant at Self-employed / Freelance

Freelance consultant delivering communication and media planning services to mid- and long-term clients across media agencies, publishers and advertisers. Roles include communication and media planning, OOH consultancy, and leadership on diverse campaigns for brands such as Telenet, Aldi, Eurostar, Spadel, Proximus, and Toyota among others.

Lecturer at European Communication School (ECS)

Lecturer teaching modules on media planning and the evolution of the Belgian media landscape.

Lecturer at Université de Mons (UMons)

Lecturer teaching 'Marketing of services' and 'Corporate Communication'.

Head of Insights at Auxipress

Monitoring and analysis of brand visibility and reputation in digital and traditional media; coaching a team of analysts.

Media Manager (Advertiser) at Toyota Belgium (InchCape)

Media management for Toyota and Lexus brands, coordinating media planning and campaign execution.

Client Services Director at Initiative Media Brussels

Led client services, handling major clients (Neutrogena/J&J, Orange/Mobistar, Toyota) and managing teams to deliver integrated media campaigns.

Media Account Director at Initiative Media Brussels

Managed media strategy and plans for key accounts such as Orange (Mobistar) and Spadel; oversaw campaign delivery.

Senior Media Planner at Publicis

Led media planning and buying for clients including L’Oréal and Renault; coordinated cross-functional teams.

Audiovisual Planner & Buyer / Media Planner at Initiative Media Brussels

Planned and bought audiovisual media; supported media planning across channels.

Self-employed / Freelance Consultant at Freelance

Freelance consultant providing mid- and long-term missions for media agencies, publishers, advertising agencies and advertisers; roles include communication and media planning, strategy, and client/project management across multiple agencies and brands.

Communication Planner at EssenceMediacom

Communication and media planning for various clients as part of a freelance engagement.

Group Account Director at Wavemaker

Group Account Director leading media strategy and planning for multiple brands within the agency.

OOH Consultant at GroupM OOH

Out-of-home consultant providing strategic guidance for campaigns and client briefs.

Media Account at OMD

Media account responsibilities for the client portfolio.

Media Consultant at Current Media

Media consultant in charge of clients such as Durabrik, Kömmerling, …

Media Consultant at Studio Copain

Media consultant for the creative agency, handling client Extrashop.

Media Strategy & Planning at Space Media

Building media strategies for FCA Group (automotive) campaigns.

Media Strategy & Planning at Wavemaker

Building media strategies and media plans for brands such as Henkel, Sofidel, Mutti, …

Media Planner / Strategist at Wavemaker

Building media strategies and media plans for a range of brands.

Media Manager at Toyota Belgium (InchCape)

Advertiser: Media manager for Toyota and Lexus.