Available to hire
Sou Brand Manager com sólida experiência em ambientes multinacionais, com foco em gestão e desenvolvimento de marcas, planeamento estratégico e operacional, gestão de budget, análise de performance e coordenação transversal com equipas Comerciais, Trade Marketing e parceiros externos.
Sou orientada a resultados, ao consumidor e à execução.
Experience Level
Language
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Brand Consultant / Brand & Marketing Manager at Brand KISS
January 1, 2021 - PresentDeveloped and implemented marketing and communications plans for multiple brands; managed brand positioning, messaging and content across touchpoints and media; planned and executed digital marketing and content management; coordinated website projects (content, UX, suppliers); organized events and brand activations for clients in consumer goods, IT and Services sectors; managed per-project budgets, tracked results and optimized performance.
Marketing & Agents Distribution Manager at Generali Portugal
January 1, 2017 - January 1, 2020Led Brand Management and execution of the marketing plan; planned communications to support commercial objectives; managed budgets and tracked marketing and sales KPIs; provided regular reporting to Head Office and coordination with commercial teams.
Diretor de Marketing e Canais Alternativos at Generali Portugal
January 1, 2015 - January 1, 2017Planning and execution of marketing strategies oriented toward growth and notoriety; development of product marketing projects and activation of channels.
Marketing e Comunicação at Generali Portugal
January 1, 2000 - January 1, 2015Marketing and communications responsibilities across Generali Portugal, delivering campaigns and materials for brand development.
Responsável de Marketing at MAPFRE Vida
January 1, 1995 - January 1, 2000Product marketing and distributor support; development of communications materials and commercial campaigns.
Education
Master em Marketing Management at ISCTE
January 11, 2030 - February 5, 2026Mestrado em Marketing Research e CRM at NOVA IMS
January 11, 2030 - February 5, 2026Qualifications
Pós-Graduações em Marketing e Direção Comercial
January 11, 2030 - February 5, 2026Licenciatura em Relações Públicas e Publicidade
January 11, 2030 - February 5, 2026Master em Marketing Management
January 11, 2030 - February 5, 2026Mestrado em Marketing Research e CRM
January 11, 2030 - February 5, 2026Pós-Graduações em Marketing e Direção Comercial
January 11, 2030 - February 5, 2026Licenciatura em Relações Públicas e Publicidade
January 11, 2030 - February 5, 2026Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Retail
Experience Level
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