Colleen O'Toole

Art Director, Video & Photography at Hover

Led and produced end-to-end, video-first creative across organic social, paid campaigns, landing pages, and product launches; built and led influencer marketing programs achieving 595% follower growth, 485% increase in landing-page traffic, and 83% conversion to active accounts at launch; directed AI-driven interior and exterior asset creation; produced GTM campaigns increasing engagement; shot and edited flagship brand videos; built standardized media libraries, templates, and workflows reducing turnaround time by 25%; directed 100+ employee headshots and brand videos and aligned output with brand strategy; partnered with product, marketing, and design to meet business goals.

Creative Manager, Social & Visual Content at The Culinary Creative Group

Owned social media strategy and day-to-day execution for 16 restaurant and bar brands, driving 32% organic audience growth; led photo and video production for menus, interiors, staff, and events; planned, shot, and edited social-first content optimized for Instagram and other platforms; managed influencer partnerships and social collaborations to increase reservations and brand awareness.

Creative Producer at Airbnb

Produced photo and video campaigns for Airbnb Experiences and Marketplace, owning projects from concept through post-production; led casting, scheduling, scripting, and post oversight for conversion-focused creative; increased host bookings by 22–31% through performance-driven visual storytelling; collaborated with Airbnb's in-house creative team to craft multi-channel campaigns.

Art Director • Creative Producer • Photographer at Colleen O'Toole – Freelance

Directed and produced campaigns for brands including Apartment Therapy, Brooklinen, Ruggable, The Sill, Piglet in Bed; built a personal brand on TikTok with 15.9K followers through consistent, platform-native content.

Lead Photo Editor & Creative Producer at Vroom

Defined photo standards and creative guidelines across 26 national facilities; trained 50+ photo editors; researched customer behavior and visual preferences to refine imagery; oversaw DAM systems centralizing imagery and access to brand-approved content; partnered with marketing to source, retouch, and design imagery for cross-platform campaigns.