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I am a social media lead with a background in shaping founder-led voice, building engaged communities, and running multi-platform content programs. I love crafting personal, strategic narratives that feel authentic in real time, growing high-visibility accounts, and collaborating across teams to drive impact.…

Grayson Gilcrease

Content Creator, Video Editor, Content Producer, +2

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I am a social media lead with a background in shaping founder-led voice, building engaged communities, and running multi-platform content programs. I love crafting personal, strategic narratives that feel authentic in real time, growing high-visibility accounts, and collaborating across teams to drive impact.…

Available to hire

I am a social media lead with a background in shaping founder-led voice, building engaged communities, and running multi-platform content programs. I love crafting personal, strategic narratives that feel authentic in real time, growing high-visibility accounts, and collaborating across teams to drive impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Manager, Social Media at Wpromote

January 1, 2025 - October 1, 2025

Led daily content across LinkedIn, TikTok, Instagram, X, Facebook, and YouTube; scaled LinkedIn from 45k to 100k by shaping direction through platform signals and pacing; built and managed an employee advocacy program for 500+ staff; produced short-form video with CapCut and Canva and supported event coverage with executives.

Senior Content Writer at Wpromote

January 1, 2024 - January 1, 2025

Directed content across web, blog, email, research, and social surfaces; owned editorial quality and final approvals on high-visibility work; collaborated with executives and SMEs to shape thought leadership; guided content workflows and supported voice development across teams.

Content Writer at Wpromote

September 1, 2021 - January 1, 2024

Wrote and edited content for email, web, social, landing pages, research reports, and internal communications; supported cross-team workflows by managing revisions, maintaining accuracy, and aligning messaging; tracked performance data and used results to guide future direction; helped refine brand voice for new programs and initiatives.

Assistant Editor, Celebrity & Entertainment at POPSUGAR

March 1, 2020 - August 1, 2021

Covered daily entertainment news with emphasis on accuracy, speed, and timeliness; tracked trends through Google Trends, Chartbeat, CrowdTangle, X, and Instagram; conducted interviews and produced coverage tied to premieres, events, and breaking updates; created content aligned with audience interest cycles in real time.

Senior Data Scientist at Crosswalk Labs

November 1, 2018 - October 1, 2019

Analyzed consumer and market trends to identify behavioral patterns and long-term opportunities for retail clients; supported research teams by synthesizing data into insights guiding strategy and refining audience personas; presented findings to executive-level stakeholders and shaped recommendations for digital and social marketing.

Social Media & Content Marketing Coordinator at UNiDAYS

October 1, 2017 - October 1, 2018

Cultivated relationships with guest bloggers and led a campaign that grew the blog network from five to twenty contributors; ran company Snapchat, Instagram, Twitter, and Facebook accounts; created and scheduled daily digital content for a college-aged audience; wrote over 200 pieces for the company blog “The Edit”; supported digital campaigns for member engagement and reviewed social data to guide decisions.