Freelance performance marketing and email marketing work including Meta Ads campaigns (Instagram & Facebook), lead generation, CRM integration with websites (Klaviyo), and designing email flows (Welcome, Abandoned Cart, Post-Purchase). Set up Meta Ads campaigns, including keyword research, campaign structure, ad copy drafting, and basic optimization. Align paid media and email strategies with business goals; monitor metrics (CTR, CPC, open rate, conversion rate) and implement iterative optimization. Collaborated with founders on growth objectives.

Digital Marketing Intern / Junior Digital Marketing Specialist at The Joythy Foods (Impossible Bakers)

January 20, 2023 - April 20, 2024

Supported performance-driven marketing initiatives for e-commerce, including email marketing campaigns focused on customer acquisition and retention. Designed and executed email campaigns using segmentation and A/B testing to improve engagement and conversion rates. Collaborated on paid social initiatives by supporting ad creatives, copy, and performance analysis. Analyzed campaign KPIs and customer behavior to inform optimization decisions.

Junior Paid Media & Email Marketing Specialist at Ramon Llull University

September 20, 2018 - May 20, 2022

Hands-on experience managing Meta Ads campaigns, CRM integrations, and automated email flows for e-commerce. Strong analytical mindset; trained in Google Ads (Search & Display) and Google Analytics; experience optimizing campaigns based on performance data. Seeking an entry-level role or internship focused on paid media execution and optimization.

Junior Paid Media & Email Marketing Specialist at Self-employed (Freelance)

July 1, 2024 - Present

Designed and executed Meta Ads campaigns (Instagram & Facebook) for small businesses and startups, focusing on traffic and conversion objectives. Assisted with Google Ads setup (Search & Display) including keyword research, campaign structure, copy drafting, and basic optimizations. Integrated CRM platforms (Klaviyo) with websites to capture leads and customer data. Designed and implemented email flows (welcome, abandoned cart, post-purchase) to support conversion and retention. Monitored CTR, CPC, open rate, and conversion rate; collaborated with founders to align paid media and email strategies with business goals.

Junior Paid Media Associate

January 1, 2023 - April 1, 2024

Remote setup and managed Meta Ads campaigns (Instagram & Facebook) for small businesses and startups, focusing on traffic and conversion objectives. Assisted with Google Ads account setup (Search & Display), including keyword research, campaign structure, ad copy drafting, and basic optimizations. Integrated CRM platforms (Klaviyo) with websites to capture leads and customer data. Designed and implemented email marketing flows (Welcome flows, abandoned cart, post-purchase) to support conversion and retention. Monitored performance metrics (CTR, CPC, open rate, conversion rate) and applied iterative optimizations. Collaborated with founders to align paid media and email strategies with business goals.

Freelance Performance & Email Marketing Specialist at Self-Employed

July 1, 2024 - Present

Remote setup and managed Meta Ads campaigns (Instagram & Facebook) for small businesses and startups, focusing on traffic and conversion objectives. Designed and implemented email marketing flows (Welcome flows, abandoned cart, post-purchase) to support conversion and retention. Monitored performance metrics (CTR, CPC, open rate, conversion rate) and applied iterative optimizations. Integrated CRM platforms (Klaviyo) with websites to capture leads and customer data. Collaborated with founders to align paid media and email strategies with business goals.