Lena Gonzalez

Freelance performance marketing and email marketing work including Meta Ads campaigns (Instagram & Facebook), lead generation, CRM integration with websites (Klaviyo), and designing email flows (Welcome, Abandoned Cart, Post-Purchase). Set up Meta Ads campaigns, including keyword research, campaign structure, ad copy drafting, and basic optimization. Align paid media and email strategies with business goals; monitor metrics (CTR, CPC, open rate, conversion rate) and implement iterative optimization. Collaborated with founders on growth objectives.

Remote setup and managed Meta Ads campaigns (Instagram & Facebook) for small businesses and startups, focusing on traffic and conversion objectives. Designed and implemented email marketing flows (Welcome flows, abandoned cart, post-purchase) to support conversion and retention. Monitored performance metrics (CTR, CPC, open rate, conversion rate) and applied iterative optimizations. Integrated CRM platforms (Klaviyo) with websites to capture leads and customer data. Collaborated with founders to align paid media and email strategies with business goals.

Designed and executed Meta Ads campaigns (Instagram & Facebook) for small businesses and startups, focusing on traffic and conversion objectives. Assisted with Google Ads setup (Search & Display) including keyword research, campaign structure, copy drafting, and basic optimizations. Integrated CRM platforms (Klaviyo) with websites to capture leads and customer data. Designed and implemented email flows (welcome, abandoned cart, post-purchase) to support conversion and retention. Monitored CTR, CPC, open rate, and conversion rate; collaborated with founders to align paid media and email strategies with business goals.