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Umar Subhan

Available to hire

I'm Umar Subhan, a SEO and Digital Marketing Specialist with four years of hands-on experience across on-page, off-page, technical SEO, and content optimization.

About

I’m Umar Subhan, a SEO and Digital Marketing Specialist with four years of hands-on experience across on-page, off-page, technical SEO, and content optimization. I’ve helped a B2B marketing agency and a B2C eCommerce brand rank 100+ blogs on Google’s page 1 through careful keyword research, content strategy, and link-building.

I’m also known for securing 30+ backlinks to boost rankings for high-volume, competitive keywords and driving notable sales gains (e.g., 15% lift for top hockey SKUs). I grew an email list by 85% in 12 months with tested popups, rebuilt an email Welcome sequence to generate $100K+ in annual sales, and I follow GEO and emergent search trends, including AI-driven and answer-engine optimization.

  • 4 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services
  • Education

Work experience

Marketing & Client Support Coordinator · Miraj Trading, CanadaSep 2024 – Present · 2 yrs 3 mos

Published 15 SEO blogs per month ranking in the top 3 for niche keywords like ‘Prismatic Evolutions God Pack’ and ‘Prismatic Evolutions Pull Rates’. Optimized 500+ Shopify product pages, improving rankings from page 3 to page 1 and increasing sales by ~15% for Upper Deck Hockey and other trading card SKUs. Grew email list by +85% in under 12 months using lead capture popups and surveys on Instagram and X. Increased average session duration by 115% by improving site structure and compressing images. Conducted SEO audits to identify keyword gaps, backlink opportunities, and technical issues like duplicate content, hreflang conflicts, crawl errors, and broken links. Ran SEO tests on Shopify product and collection pages using data from Google Search Console by updating titles, meta descriptions, and product copy to improve keyword rankings.

Senior Content Marketing Specialist · Content Development ProsDec 2021 – May 2024 · 2 yrs 6 mos

Produced ~3,000 words per day across blogs, articles, whitepapers, case studies, social media posts, eBooks, and SEO projects for 50+ industries. Increased traffic and conversions for 300+ clients, contributing to a 90% client retention rate. Analyzed KPIs like organic traffic, bounce rate, and session duration using GA and GSC to adjust strategies that led to ~20% traffic growth for SaaS, eCommerce, and Real Estate clients. Created blogs that increased website traffic by 10% for Bourassa Law Group within 3 months in Nevada, Colorado, and California using keywords like ‘Personal Injury Lawyer Nevada’. Delivered SEO strategies for Piedmont Pediatric Dentistry, resulting in a 15% rise in user engagement and a 10% increase in new patient inquiries in 6 months.

Education

Master of Science in Chemical Engineering · University of Leeds2030 – 2018
Bachelor of Engineering in Chemical Engineering · University of Hull2030 – 2016

Certifications and awards· 5

Google Analytics2030 – 2026
Google Ads2030 – 2026
SEMrush SEO Toolkit2030 – 2026
Copywriting2030 – 2026

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