Available to hire
I am a strategic marketing and program management leader with 10+ years of experience driving global, multichannel campaigns across life sciences, healthcare, ecommerce, and digital environments. I excel at aligning cross-functional teams, optimizing workflows, and translating complex strategy into clear, executable plans that accelerate pipeline and growth.
I am known for elevating brand presence, improving operational efficiency, and delivering measurable results through data-driven decision making, creative direction, and emotionally intelligent communication. I thrive in collaborative, high‑standard environments and bring clarity, structure, and momentum to fast‑moving organizations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Program Manager at Thermo Fisher Scientific
September 1, 2024 - September 1, 2025Managed global integrated marketing programs supporting molecular biology product lines, aligning campaign strategy with sales goals and pipeline acceleration. Executed omnichannel campaigns across email, paid media, web, and digital creative, improving engagement and reinforcing brand consistency. Leveraged Adobe Express and AI-driven workflows to streamline content creation and support sales enablement. Partnered with product, sales, legal, and creative teams to deliver campaigns on time and within scope. Maintained program continuity during organizational restructuring, adapting workflows and communication channels. Received a team award for excellence in collaboration and program impact.
Global Marketing Development Manager at Thermo Fisher Scientific
March 1, 2022 - October 1, 2023Led global digital programs using Salesforce, Eloqua, and Power BI, generating 25% lead growth and $2.5M in pipeline. Managed multiregion program execution across APAC, EMEA, LATAM, and the US, improving engagement by 40% through optimized content and channel strategy. Ensured compliance and brand alignment across all digital assets, partnering closely with product and regional teams. Strengthened program workflows, timelines, and stakeholder communication to ensure seamless execution and reduce operational friction.
Marketing Program Manager at Thermo Fisher Scientific
February 1, 2021 - March 1, 2022Managed timelines, workflows, and stakeholder communication to ensure ontime campaign execution. Supported major events and webinars, including ASHG 2021, through content planning and crossfunctional coordination. Maintained brand integrity across digital and print materials. Led strategic planning and content creation for major events, including the ASHG 2021 Tradeshow. Ensured adherence to corporate, legal, and brand guidelines throughout all projects, maintaining brand integrity and reducing compliance issues.
Marketing Director at NuZee, Inc.
October 1, 2023 - September 1, 2024Developed and executed ecommerce and digital marketing strategies that increased engagement by 35.7% and improved conversion rates by up to 5%. Managed PPC campaigns across Google Ads and Bing Ads, improving ROAS and driving a 30% YoY increase in online sales. Directed new product launches, including Stone Brewing Coffee, overseeing digital campaigns, web optimization, and brand alignment. Built and enforced brand guidelines to strengthen market positioning and customer loyalty. Reduced vendor costs by 55% through contract renegotiation while maintaining quality. Led influencer and affiliate marketing programs to expand reach and drive incremental revenue. Managed Amazon product launch strategy and crosschannel promotional campaigns. Role ended due to the acquisition and shutdown of the US coffee business.
Digital Marketing Manager at Welk Resorts Group
May 1, 2019 - April 1, 2020Executed multichannel B2C campaigns that drove 40% sales growth and a 25% increase in owner engagement. Managed PPC, display, and social advertising to increase bookings and revenue. Oversaw web content, UX improvements, and digital asset consistency across platforms. Produced onsite events and webinars that boosted engagement and revenue. The role concluded due to COVID-related business impacts; the resort was subsequently acquired by Marriott Vacations Worldwide Corporation.
Sr. Business Analyst at Welk Resorts Group
April 1, 2017 - May 1, 2019Collaborated with Business Development and stakeholders to advance initiatives through thorough analysis. Streamlined policies and procedures, reducing approval times by 25% and enhancing coordination. Delivered detailed documentation for business processes and projects, improving overall clarity.
Marketing Strategist at Welk Resorts Group
April 1, 2015 - April 1, 2017Orchestrated marketing strategies that increased resort traffic and lead generation by 88%, contributing to a $2.1M year-over-year revenue increase. Executed multi-channel campaigns across digital platforms, social media, email, and print collateral, expanding brand reach and boosting guest engagement by 35%. Secured and managed media contracts and advertising production to maximize promotional ROI. Partnered with Sales, Guest Services, and Concierge teams to drive a 22% increase in tour bookings and a 19% lift in sales conversions. Analyzed campaign metrics and guest survey data to optimize future marketing strategies and improve targeting precision.
Education
Bachelor of Arts in Sociology at University of California, Los Angeles
January 11, 2030 - February 5, 2026Qualifications
Career Essentials in Generative AI
January 11, 2030 - February 5, 2026Body Language for Women
January 11, 2030 - February 5, 2026Industry Experience
Life Sciences, Healthcare, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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