Available to hire
Hi there! I’m Laurent Urffs, a versatile journalist and entrepreneur who loves turning ideas into engaging stories and practical products.
I’m passionate about building brands, crafting copy, and using data and SEO to reach new audiences while helping organizations grow.
Experience Level
Language
English
Fluent
Work Experience
Small Business Owner at Etsy
January 1, 2020 - November 1, 2025Performed market research to identify profitable niche; analyzed audience demand and trends to design innovative content and products. Created and built an Etsy platform from scratch; answered customer questions and maintained communication with buyers to build rapport and resolve challenges including shipping delays or item defects. Managed business finances by meticulously tracking expenses, recurring costs and net income.
Journalist at Freelance, NIU
January 1, 2020 - November 1, 2025Created and built a professional WordPress website for a journalism capstone project using SEO best practices. Managed a professional journalism website, monitored media engagement with various analytics tools, and posted at regular intervals. Researched, wrote and edited compelling copy for published articles on diverse subjects.
Brand Manager at Barb City Bagels
January 1, 2020 - May 1, 2020Curated and scheduled social media posts across the brand's media platforms to engage customers and increase traction. Wrote engaging copy—tuning the company’s voice and personal style to build brand awareness. Increased the brand's social media presence and engagement across all platforms.
University Fundraiser at Drake University
September 1, 2016 - May 1, 2018Built strong rapport with university alumni and donors to encourage continual giving efforts. Secured thousands of dollars in funding for the university by calling and building relationships via phone with potential donors. Coordinated efforts to connect alumni with career resources and university events.
Education
Bachelor of Arts in Journalism at Northern Illinois University
January 11, 2030 - May 1, 2020Minor, Political Science at Northern Illinois University
January 11, 2030 - January 1, 2020Minor, WGSS at Northern Illinois University
January 11, 2030 - January 1, 2020Qualifications
Kappa Tau Alpha Journalism Honors Society
January 11, 2030 - February 5, 2026Dean's Award in Journalism
January 11, 2030 - February 5, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Retail, Non-Profit Organization
Experience Level
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