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I'm Pedram Afzalifar, a strategic and results-driven Branding & Marketing Manager with 8+ years of experience leading brand growth, communications strategies, and digital transformation across FMCG, nonprofit, transportation, and luxury retail. I excel at shaping brand identity, coordinating cross-functional teams, and turning data-driven insights into measurable business outcomes. I thrive in fast-paced environments, develop integrated campaigns, and create new revenue streams while strengthening existing ones. I'm passionate about storytelling, community-building, and leveraging phygital approaches to connect with diverse audiences.…I'm Pedram Afzalifar, a strategic and results-driven Branding & Marketing Manager with 8+ years of experience leading brand growth, communications strategies, and digital transformation across FMCG, nonprofit, transportation, and luxury retail. I excel at shaping brand identity, coordinating cross-functional teams, and turning data-driven insights into measurable business outcomes. I thrive in fast-paced environments, develop integrated campaigns, and create new revenue streams while strengthening existing ones. I'm passionate about storytelling, community-building, and leveraging phygital approaches to connect with diverse audiences.

Pedram Afzalifar

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I'm Pedram Afzalifar, a strategic and results-driven Branding & Marketing Manager with 8+ years of experience leading brand growth, communications strategies, and digital transformation across FMCG, nonprofit, transportation, and luxury retail. I excel at shaping brand identity, coordinating cross-functional teams, and turning data-driven insights into measurable business outcomes. I thrive in fast-paced environments, develop integrated campaigns, and create new revenue streams while strengthening existing ones. I'm passionate about storytelling, community-building, and leveraging phygital approaches to connect with diverse audiences.…I'm Pedram Afzalifar, a strategic and results-driven Branding & Marketing Manager with 8+ years of experience leading brand growth, communications strategies, and digital transformation across FMCG, nonprofit, transportation, and luxury retail. I excel at shaping brand identity, coordinating cross-functional teams, and turning data-driven insights into measurable business outcomes. I thrive in fast-paced environments, develop integrated campaigns, and create new revenue streams while strengthening existing ones. I'm passionate about storytelling, community-building, and leveraging phygital approaches to connect with diverse audiences.

Available to hire

I’m Pedram Afzalifar, a strategic and results-driven Branding & Marketing Manager with 8+ years of experience leading brand growth, communications strategies, and digital transformation across FMCG, nonprofit, transportation, and luxury retail. I excel at shaping brand identity, coordinating cross-functional teams, and turning data-driven insights into measurable business outcomes.

I thrive in fast-paced environments, develop integrated campaigns, and create new revenue streams while strengthening existing ones. I’m passionate about storytelling, community-building, and leveraging phygital approaches to connect with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Persian

Fluent

English

Advanced

Arabic

Intermediate

Italian

Beginner

Work Experience

Media & Communications Manager at Nirooye Zamini Sports Club

November 1, 2024 - February 1, 2026

Managed media relations and social media presence, increasing club visibility and fan engagement. Coordinated communications between the club, athletes, and media outlets, ensuring accurate and timely coverage of matches and events.

Head of Marketing & Trade Marketing Channels at Mahak Charity

February 1, 2025 - July 1, 2025

Designed and executed integrated trade marketing campaigns, increasing supporter engagement by 17% and public participation in fundraising events by 25% within 3 months. Developed and strengthened strategic partnerships with over 20 local businesses and organizations, resulting in a 28% growth in corporate fundraising contributions. Played a key role in raising public awareness and supporter loyalty, contributing to a 12% increase in recurring donations for children with cancer.

Digital Marketing Manager at Minoo Industrial Group

September 1, 2022 - December 1, 2024

Managed a creative team producing graphic and video content, increasing social media engagement by 35% across group platforms within 6 months. Oversaw social media growth and engagement strategies, achieving a 17% increase in followers and improved audience retention. Developed digital advertising and social media strategies for events, including exhibitions, resulting in a 20% boost in event attendance and online engagement. Defined content strategies and roadmaps for all social media platforms, leading to a 20% increase in reach and impressions.

Branding Lead at Minoo Industrial Group

September 1, 2022 - December 1, 2024

Coordinated with media owners, advertising service providers, and POSM vendors, enhancing brand visibility by 12%. Collaborated with the sales team to provide recommendations and monitored execution of ATL, BTL, trade marketing, and POSM strategies, resulting in a 15% improvement in campaign efficiency. Organized events such as exhibitions, product launches, and promotional activities, attracting over 2,000 participants and enhancing brand awareness.

Senior Digital Marketing Specialist & Project Lead at Zoomino Creative Agency

June 1, 2020 - September 1, 2022

Developed digital marketing strategies and roadmaps for multiple client accounts. Managed social media teams, overseeing content creation, community management, and engagement strategies. Designed and executed digital campaigns, including paid advertising, social media initiatives, and media planning. Monitored project execution and campaign performance, preparing daily and monthly performance reports for key projects such as Kadro, Tagmond Style, Z-Link, A4baz, Mysazito, Khanoumi, Trip.ir, Twinex Exchange, Bimeh.com. As Project Lead, developed roadmaps, coordinated tasks with traffic and production teams, and monitored KPIs to ensure timely delivery.

Marketing Specialist at Kourosh Mall

October 1, 2021 - April 1, 2022

Planned and executed seasonal campaigns, including Yalda Night and Mother's Day, increasing foot traffic to the mall and driving a 35% boost in sales across retail units. Developed and published over 400 video and graphic content pieces highlighting mall attractions and retail offerings through Instagram, enhancing brand visibility and customer engagement. Managed a filming team and supervised daily reports from the Fajr Film Festival events on Kourosh Cineplex IG for 10 consecutive days, resulting in a 32% increase in cinema attendance.