Carina Ferrer

Developed and executed a 120-day email automation campaign focused on education, engagement, and conversion. Built a 35-email nurturing sequence and designed brand-aligned email templates to improve patient retention and appointment frequency. Implemented automated workflows and tracked performance to optimize messaging and outcomes.

Lead end-to-end digital marketing strategy, integrating email automation to drive client engagement and bookings. Manage multi-platform campaigns across Google, Meta, Instagram, and TikTok to generate qualified leads and increase revenue. Optimize ad performance and funnels through audience targeting, creative testing, and conversion tracking. Maintain and enhance Google Business Profile and Local Service Ads for improved local visibility and lead generation. Prepare performance reports and conduct regular meetings with the business owner to review results, provide insights, and guide strategic decisions. Collaborate on multi-client campaign strategies, ensuring consistent growth and ROI improvements.

Built and managed Google Ads campaigns to acquire more dental patients, targeting high-intent keywords (e.g., 'dental near me'). Optimized campaigns and landing pages to increase appointment bookings and reduce cost per lead.