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Hi, I’m Gehan Xu, a content creator and media professional who has produced viral articles with 10M+ views and hosted live TV shows reaching 1M+ viewers. I excel in social media strategy and multimedia editing (Premiere Pro, Photoshop, Canva), and I enjoy turning ideas into engaging stories across platforms. I’m fluent in English and Mandarin Chinese and have experience serving customers from 20+ countries. I’m currently pursuing an MSc in Education at The University of Edinburgh, focusing on intercultural education and sustainable learning. My background spans media, education research, and cross-cultural collaboration, with hands-on roles at Coca-Cola China, Apple, ELLE China, and JRTV, delivering high-quality content and campaigns while thriving in multicultural teams.…Hi, I’m Gehan Xu, a content creator and media professional who has produced viral articles with 10M+ views and hosted live TV shows reaching 1M+ viewers. I excel in social media strategy and multimedia editing (Premiere Pro, Photoshop, Canva), and I enjoy turning ideas into engaging stories across platforms. I’m fluent in English and Mandarin Chinese and have experience serving customers from 20+ countries. I’m currently pursuing an MSc in Education at The University of Edinburgh, focusing on intercultural education and sustainable learning. My background spans media, education research, and cross-cultural collaboration, with hands-on roles at Coca-Cola China, Apple, ELLE China, and JRTV, delivering high-quality content and campaigns while thriving in multicultural teams.

Gehan Xu

Content Creator, Video Editor, Presenter, +3

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Hi, I’m Gehan Xu, a content creator and media professional who has produced viral articles with 10M+ views and hosted live TV shows reaching 1M+ viewers. I excel in social media strategy and multimedia editing (Premiere Pro, Photoshop, Canva), and I enjoy turning ideas into engaging stories across platforms. I’m fluent in English and Mandarin Chinese and have experience serving customers from 20+ countries. I’m currently pursuing an MSc in Education at The University of Edinburgh, focusing on intercultural education and sustainable learning. My background spans media, education research, and cross-cultural collaboration, with hands-on roles at Coca-Cola China, Apple, ELLE China, and JRTV, delivering high-quality content and campaigns while thriving in multicultural teams.…Hi, I’m Gehan Xu, a content creator and media professional who has produced viral articles with 10M+ views and hosted live TV shows reaching 1M+ viewers. I excel in social media strategy and multimedia editing (Premiere Pro, Photoshop, Canva), and I enjoy turning ideas into engaging stories across platforms. I’m fluent in English and Mandarin Chinese and have experience serving customers from 20+ countries. I’m currently pursuing an MSc in Education at The University of Edinburgh, focusing on intercultural education and sustainable learning. My background spans media, education research, and cross-cultural collaboration, with hands-on roles at Coca-Cola China, Apple, ELLE China, and JRTV, delivering high-quality content and campaigns while thriving in multicultural teams.

Available to hire

Hi, I’m Gehan Xu, a content creator and media professional who has produced viral articles with 10M+ views and hosted live TV shows reaching 1M+ viewers. I excel in social media strategy and multimedia editing (Premiere Pro, Photoshop, Canva), and I enjoy turning ideas into engaging stories across platforms. I’m fluent in English and Mandarin Chinese and have experience serving customers from 20+ countries.

I’m currently pursuing an MSc in Education at The University of Edinburgh, focusing on intercultural education and sustainable learning. My background spans media, education research, and cross-cultural collaboration, with hands-on roles at Coca-Cola China, Apple, ELLE China, and JRTV, delivering high-quality content and campaigns while thriving in multicultural teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

PR (Public Relations) Intern at Burson -WPP Media

August 1, 2025 - November 30, 2025

Supported market strategy for Coca-Cola China and Apple in bilingual environment; conducted policy trend research and analyses across multiple reports; identified core messaging points and suitable KOLs/media platforms for campaigns; monitored Apple Event 2025 social performance and produced monthly and NPI reports; translated social listening data into insights for content prioritization and KOL selection.

Social Media Beauty Editor/Operations at ELLE China - Hearst Media

August 1, 2023 - January 31, 2024

Researched beauty/fashion trends; wrote/formatted 32 articles for official WeChat accounts; created 10 viral posts with 10M+ views, increasing followers by 5,000+. Edited interviews for events; assisted live broadcasts; contributed to top Weibo hot search topics; collaborated on TikTok campaigns (e.g., D-beauty × ELLE Year-End Gifting Season, Dyson).

Intern TV host / Set Operations at Jiangxi Province Radio and TV network corporation (JRTV)

December 1, 2022 - February 28, 2023

Hosted 6 live episodes of We Love Health (1M+ views per episode). Guest appearance in the variety show Youth Concert (4.65M views). Managed recording and filming equipment with production team and coordinated guest logistics to ensure smooth production.

Retail Sales / Customer Engagement at Calzeat Design Company

May 1, 2025 - August 31, 2025

Spearheaded wool product window displays; increased key product visibility by 40% and boosted monthly category sales by 18%. Delivered personalised service to customers from 15+ countries, offering product knowledge, styling, and fashion coordination advice; built strong rapport to foster brand loyalty.

PR (Public Relations) Intern | Marketing Communications at Burson - WPP Media

August 1, 2025 - November 1, 2025

Supported market strategy for Coca-Cola China and Apple in a bilingual environment. Conducted policy trend research, compiled analyses across multiple reports, identified core messaging points, and selected suitable KOLs and media platforms. Monitored and analyzed social media performance for Apple Event 2025 across channels, produced monthly and NPI reports, and translated social listening data into actionable insights to inform content prioritization and KOL selection. Developed an expo participation proposal for Lindt and conducted competitive analyses across five major competitors.

Social Media Beauty Editor / Operations at ELLE China - Hearst Media

August 1, 2023 - January 31, 2024

Researched trends in beauty and fashion; wrote and formatted 32 articles for official WeChat accounts. Created 10 viral posts with 10M+ views each, increasing followers by 5,000+. Covered high-profile events, edited interviews for live broadcasts, and contributed to campaigns with partners like Dyson on TikTok, aiding top-ranking Weibo topics.

Leader, Journalism Team at University Journalism Training Platform

March 1, 2021 - November 1, 2022

Led a 10-member team to produce 8 news pieces (video/text), coordinating writers, editors, and photographers. Resolved logistical conflicts during field reporting and directed the short documentary 'Button Grandpa,' handling filming, editing, and narration.