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Hi, I’m Ashwin Thomas, a performance marketing specialist with over 5 years of experience driving paid media campaigns across global markets. I help digital-first organizations grow by scaling campaigns profitably, maximizing ROI, and improving lead generation through data-driven decision making. I’m adept at market diversification, spotting growth opportunities, and executing media buying strategies to deliver measurable results. I excel in lead nurturing, quality optimization, and conversion rate improvement to outpace competitors.…Hi, I’m Ashwin Thomas, a performance marketing specialist with over 5 years of experience driving paid media campaigns across global markets. I help digital-first organizations grow by scaling campaigns profitably, maximizing ROI, and improving lead generation through data-driven decision making. I’m adept at market diversification, spotting growth opportunities, and executing media buying strategies to deliver measurable results. I excel in lead nurturing, quality optimization, and conversion rate improvement to outpace competitors.

Ashwin Thomas

Marketing Strategist, Digital Marketer, Performance Marketer, +3

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Hi, I’m Ashwin Thomas, a performance marketing specialist with over 5 years of experience driving paid media campaigns across global markets. I help digital-first organizations grow by scaling campaigns profitably, maximizing ROI, and improving lead generation through data-driven decision making. I’m adept at market diversification, spotting growth opportunities, and executing media buying strategies to deliver measurable results. I excel in lead nurturing, quality optimization, and conversion rate improvement to outpace competitors.…Hi, I’m Ashwin Thomas, a performance marketing specialist with over 5 years of experience driving paid media campaigns across global markets. I help digital-first organizations grow by scaling campaigns profitably, maximizing ROI, and improving lead generation through data-driven decision making. I’m adept at market diversification, spotting growth opportunities, and executing media buying strategies to deliver measurable results. I excel in lead nurturing, quality optimization, and conversion rate improvement to outpace competitors.

Available to hire

Hi, I’m Ashwin Thomas, a performance marketing specialist with over 5 years of experience driving paid media campaigns across global markets. I help digital-first organizations grow by scaling campaigns profitably, maximizing ROI, and improving lead generation through data-driven decision making.

I’m adept at market diversification, spotting growth opportunities, and executing media buying strategies to deliver measurable results. I excel in lead nurturing, quality optimization, and conversion rate improvement to outpace competitors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Bark.com

September 1, 2023 - September 1, 2025

Directed paid marketing operations and strategy for the Singapore market by optimising campaigns, shifting low-converting ones to portfolio bidding, adjusting for weekend seasonality, and reallocating budgets based on performance, achieving a 16.2% reduction in cost per lead. Diversified channel mix (Bing, Google Search, PMax, Meta) and launched 20+ new service categories in the Singapore SME and consumer services market, resulting in a 22% revenue growth and 45% profitability growth year on year. Managed diversified paid marketing channels across TikTok, Meta and Google Ads, with a monthly budget of USD 60,000, delivering sustained lead flow and a 25%+ ROAS improvement.

Senior Associate Digital Marketing at Media.net

January 1, 2021 - September 1, 2023

Launched and scaled high-value keyword campaigns identified via Google Trends, Keyword Planner and Ahrefs, with daily performance monitoring and bid optimisation, resulting in over USD 5.2M in revenue and 35%+ profit margins. Led campaign performance optimisation for clients with monthly budgets of up to USD 200K by forecasting revenue projections and aligning strategic initiatives, resulting in stronger ROI and client retention. Leveraged Power BI dashboards to map cost per lead against cost per click in real time, reducing sudden CPC spikes by 26%.

Associate Digital Marketing at Media.net

January 1, 2021 - December 31, 2021

Deployed revenue-driven campaigns, focusing on low cost per click and high revenue per click keywords, optimising targeting and ad performance, resulting in USD 1.4M+ revenue and profit margins of 40%. Scaled campaigns with an average daily spend of USD 1.7K, targeting USA and Canadian markets across Native Ads, Meta and Google Ads, resulting in consistent lead flow and overall market expansion by 18%.

Graduate Engineering Trainee - Reliance Jio at Reliance Jio

October 1, 2020 - January 31, 2021

Delivered seamless performance for 1,000+ concurrent users for JioMeet, optimizing system performance and achieving live streaming latency as low as 0.012ms on JioCinema. Researched market trends by country and designated market areas and conducted stress, CPU throttle and Selenium testing, resulting in precise demographic targeting and enhanced user experience.

Customer Success Engineer at Clever Tap

May 1, 2020 - September 30, 2020

Facilitated API implementation and product integration for high-value clients such as Zomato, Myntra and Slice by designing new customer journeys, improving open rate on the app through personalised dynamic push notifications triggered by tailored workflows, resulting in a 150% improvement in Zomato’s in-app activity post-implementation. Designed customised client workflow journeys aligned to business goals (engagement, conversion, or add-to-cart) by tailoring workflows to specific needs, achieving 90%+ CSAT for two consecutive months and improving in-app customer retention.

Graduate Engineering Trainee at Reliance Jio

October 1, 2020 - January 1, 2021

Delivered seamless performance for 1,000+ concurrent users for one session on JioMeet, by optimising system performance, resulting in live streaming latency as low as 0.012ms on JioCinema. Researched market trends by country and designated market areas and conducted stress, CPU throttle and Selenium testing, resulting in precise demographic targeting and enhanced user experience.

Customer Success Engineer at CleverTap

May 1, 2020 - September 1, 2020