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I'm Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes. I'm known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.…I'm Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes. I'm known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.

Isa Grimes

Brand Strategist, Marketing Strategist, Marketing Automation Specialist, +2

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I'm Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes. I'm known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.…I'm Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes. I'm known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.

Available to hire

I’m Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes.

I’m known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Intermediate

French

Intermediate

Work Experience

VP & Chief Marketing Officer at Endpoint Clinical

February 1, 2025 - Present

Lead cross-functional global marketing to drive integrated go-to-market strategies, build a B2B demand gen engine, establish competitive intelligence, and transform brand mindshare into measurable market share in the e-clinical landscape.

Adjunct Lecturer -- Marketing at San Diego State University

August 1, 2018 - Present

Senior-level lecturer teaching capstone marketing courses (Digital Marketing; Go-to-Market Strategy; Analytics & CRM; B2B Strategy), bringing a real-world CMO perspective to student projects.

Founder & CEO at Dymes Consulting

September 1, 2023 - Present

Founder and CEO of a digital marketing consulting firm delivering data-driven, hyper-personalized strategies to move business metrics.

VP Global Marketing at SAI Med Partners

March 1, 2024 - December 1, 2024

Global marketing leadership across branding, solutions marketing, performance marketing, ABM, thought leadership, media/PR, digital marketing, events, analyst and influencer relations; cross-functional collaboration.

Sr. Director of Go to Market & Demand Center at IQVIA

February 1, 2021 - February 1, 2024

Owned Go to Market Launch Strategy and Digital Strategy for multiple divisions; established a Demand Center; integrated ML/AI-driven content and analytics to drive KPI improvements.

Global Market Development Director – Biosciences Division at Thermo Fisher Scientific

November 1, 2018 - February 1, 2021

Created omni-channel market development strategy; managed digital channels and brand messaging; built digital shelf content; led ABM and data-driven initiatives; CoE creation.

Associate Partner / Head of Marketing at Opus Three

January 1, 2018 - December 1, 2018

Led GTM strategies per client; built lead generation platform; SEO optimization, dynamic email content, and analytics to drive client growth.

Head of Digital & Brand Marketing at Human Longevity Inc

October 1, 2016 - May 1, 2017

Oversees digital and brand marketing to acquire new clients; defines personas and analytics; manages agencies; drives e-commerce and CRM integration.

Marketing Director – Life Sciences Division at Cognizant – Marketing & Digital Division

August 1, 2010 - October 1, 2016

Agency director of omni-channel strategies for Life Science clients; launches; Go-to-Market planning; KPI measurement; cross-functional collaboration.

Sr. Digital Marketing Manager at Warner Bros Studios

October 1, 2007 - October 1, 2009

Created content for theatrical releases; directed digital marketing campaigns; managed 30+ PPC campaigns; independent budget oversight and marketing automation.

Sr. Brand Marketing Analyst at Amgen Inc.

April 1, 2003 - June 1, 2007

Created analytics and CRM reports for Oncology line; supported product strategy and market analysis; contributed to revenue growth and lifecycle initiatives.