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I'm Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries.

About

I’m Isa Grimes, a seasoned leader in digital, brand and performance marketing with more than 22 years of experience across diverse industries. I’m a practitioner who thrives on turning data into growth and aligning cross-functional teams around bold marketing outcomes.

I’m known for empowering teams, driving cross-functional collaboration, and delivering measurable growth through data-driven decision making and strategic partnerships.

  • 21 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • TamilIntermediate
  • FrenchIntermediate

Industry experience

  • Life Sciences
  • Healthcare
  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 11 roles

VP & Chief Marketing Officer · Endpoint ClinicalFeb 2025 – Present · 1 yr 10 mos

Lead cross-functional global marketing to drive integrated go-to-market strategies, build a B2B demand gen engine, establish competitive intelligence, and transform brand mindshare into measurable market share in the e-clinical landscape.

VP Global Marketing · SAI Med PartnersMar 2024 – Dec 2024 · 10 mos

Global marketing leadership across branding, solutions marketing, performance marketing, ABM, thought leadership, media/PR, digital marketing, events, analyst and influencer relations; cross-functional collaboration.

Founder & CEO · Dymes ConsultingSep 2023 – Present · 3 yrs 3 mos

Founder and CEO of a digital marketing consulting firm delivering data-driven, hyper-personalized strategies to move business metrics.

Sr. Director of Go to Market & Demand Center · IQVIAFeb 2021 – Feb 2024 · 3 yrs 1 mo
Global Market Development Director – Biosciences Division · Thermo Fisher ScientificNov 2018 – Feb 2021 · 2 yrs 4 mos
Adjunct Lecturer -- Marketing · San Diego State UniversityAug 2018 – Present · 8 yrs 4 mos
Associate Partner / Head of Marketing · Opus ThreeJan 2018 – Dec 2018 · 1 yr
Head of Digital & Brand Marketing · Human Longevity IncOct 2016 – May 2017 · 8 mos

Education

Executive Education · Northwestern Kellogg School of Management2024 – 2025
MBA (Digital Marketing & Strategic Market Launch) · Pepperdine University2007 – 2010
BA Business Management · Western Michigan University1998 – 2002

Certifications and awards

Six Sigma Green Belt2030 – 2026
Emerging Leader Award2030 – 2026
Project Management2030 – 2026

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