Available to hire
Hi there! I’m Robyn Minor, a Chicago-based marketing and multimedia professional who thrives at the intersection of social media, video storytelling, and live events. I enjoy building campaigns that connect people, spark conversations, and move brands forward.
Most recently, I’ve led social media and video strategy for Sylver Consulting (Evanston, IL), driving multi-platform growth, end-to-end content production, and high-visibility events that strengthen team culture and client relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Social Media & Video Strategist / Event Coordinator at Sylver Consulting
June 1, 2021 - PresentLed social media strategy and execution across 7+ platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok, X, BlueSky), boosting total followers by 757% since taking ownership. Planned, filmed, and edited long-form and short-form video content, contributing to 50,000+ YouTube views and consistent cross-platform engagement. Managed end-to-end content production pipeline, supervising a copywriter and graphic designer (2 direct reports) and delegating all creative deliverables. Partnered with President/Founder, VP, and Senior Director to develop quarterly marketing funnel strategies focused on lead generation, client re-engagement, and brand visibility. Directed integrated campaigns across social and email channels, aligning messaging from awareness to conversion. Planned and executed 6+ company events annually, overseeing logistics, vendors, and budgets. Served as primary coordinator for a high-visibility book launch event (100 invites, 70 attendees), managing venue, AV, catering, phot
Video Content Specialist / Social Media Content Creator at North American Herb & Spice
August 1, 2018 - June 1, 2021Raised online revenue by 200% through strategic content, campaigns, and platform growth. Created all original content (photos, graphics, copy, video) for social media and website; grew Instagram from under 100 followers to 17.4K in 2.5 years. Collaborated with the CMO and President/Founder to translate brand vision into social, web, and video content. Organized and managed all photo/video shoots, including pre-production planning, shot lists, production staging, and logistics. Filmed and edited all video content and served as primary photographer for product, lifestyle, and online marketing imagery. Executed and maintained full social media content calendar across international accounts; produced localized content. Led influencer marketing initiatives with a $1K/month budget, coordinating campaigns with macro- and micro-influencers (10K–150K followers) to drive brand awareness, follower growth, and online purchases.
Executive Producer at Frequency TV
February 1, 2016 - May 1, 2017Promoted to Executive Producer to oversee all show operations; liaison between faculty leadership and student production teams; produced digital content for broadcast and web channels with 40,000+ views. Organized 100+ student volunteers, including staffing, scheduling, and logistics; managed all social media platforms and maintained a consistent posting schedule. Served as Executive Producer for two live-to-tape shows and two web series, overseeing scripting, tele-prompter prep, rehearsals, lighting, audio, and talent coordination. Led pre-production and on-set operations for web series, including hiring crews (directors, ADs, cinematographers, audio), securing locations and catering, managing permits/insurance, and overseeing a ~$1K grant budget.
Project Manager at Frequency TV
August 1, 2017 - May 1, 2018Promoted to Project Manager to lead the student-run TV station, overseeing day-to-day operations across all productions. Produced and edited digital content for broadcast and web channels; achieved 40,000+ views. Organized 100+ student volunteers across dozens of productions and live events, managing staffing, scheduling, and logistics. Maintained a consistent posting schedule for all social media channels. Served as Executive Producer for two live-to-tape shows and two web series, coordinating scripts, teleprompter prep, rehearsals, lighting, audio, and talent. Led pre-production and on-set operations for web series, including hiring crews (directors, ADs, cinematographers, audio), securing locations, catering, and insurance, and managed a ~$1K grant budget.
Education
B.A. - Television: Directing and Production at Columbia College Chicago
January 1, 2014 - May 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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