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I’m Shammi Prabodha, a results-driven digital marketing professional with a track record of leading multi-channel campaigns in fashion retail and e-commerce across Sri Lanka and Australia. I specialize in Facebook and Instagram ads, email marketing, and data-driven optimization (SEO/SEM) to boost engagement, traffic and conversions. I thrive on turning insights into growth and collaborating with cross-functional teams to deliver integrated marketing programs. I’m passionate about building brand visibility through content calendars, influencer partnerships, and performance analytics. I enjoy working with design, sales, and e-commerce teammates to craft campaigns that resonate with audiences, drive online sales, and strengthen customer relationships in fast-paced retail environments.…I’m Shammi Prabodha, a results-driven digital marketing professional with a track record of leading multi-channel campaigns in fashion retail and e-commerce across Sri Lanka and Australia. I specialize in Facebook and Instagram ads, email marketing, and data-driven optimization (SEO/SEM) to boost engagement, traffic and conversions. I thrive on turning insights into growth and collaborating with cross-functional teams to deliver integrated marketing programs. I’m passionate about building brand visibility through content calendars, influencer partnerships, and performance analytics. I enjoy working with design, sales, and e-commerce teammates to craft campaigns that resonate with audiences, drive online sales, and strengthen customer relationships in fast-paced retail environments.

Shammi Prabodha

Digital Marketer, Social Media Manager, Content Creator, +4

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I’m Shammi Prabodha, a results-driven digital marketing professional with a track record of leading multi-channel campaigns in fashion retail and e-commerce across Sri Lanka and Australia. I specialize in Facebook and Instagram ads, email marketing, and data-driven optimization (SEO/SEM) to boost engagement, traffic and conversions. I thrive on turning insights into growth and collaborating with cross-functional teams to deliver integrated marketing programs. I’m passionate about building brand visibility through content calendars, influencer partnerships, and performance analytics. I enjoy working with design, sales, and e-commerce teammates to craft campaigns that resonate with audiences, drive online sales, and strengthen customer relationships in fast-paced retail environments.…I’m Shammi Prabodha, a results-driven digital marketing professional with a track record of leading multi-channel campaigns in fashion retail and e-commerce across Sri Lanka and Australia. I specialize in Facebook and Instagram ads, email marketing, and data-driven optimization (SEO/SEM) to boost engagement, traffic and conversions. I thrive on turning insights into growth and collaborating with cross-functional teams to deliver integrated marketing programs. I’m passionate about building brand visibility through content calendars, influencer partnerships, and performance analytics. I enjoy working with design, sales, and e-commerce teammates to craft campaigns that resonate with audiences, drive online sales, and strengthen customer relationships in fast-paced retail environments.

Available to hire

I’m Shammi Prabodha, a results-driven digital marketing professional with a track record of leading multi-channel campaigns in fashion retail and e-commerce across Sri Lanka and Australia. I specialize in Facebook and Instagram ads, email marketing, and data-driven optimization (SEO/SEM) to boost engagement, traffic and conversions. I thrive on turning insights into growth and collaborating with cross-functional teams to deliver integrated marketing programs.

I’m passionate about building brand visibility through content calendars, influencer partnerships, and performance analytics. I enjoy working with design, sales, and e-commerce teammates to craft campaigns that resonate with audiences, drive online sales, and strengthen customer relationships in fast-paced retail environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive / Administration Assistant at Amelia’s Closet, Sri Lanka

January 1, 2021 - December 31, 2022

Created and managed digital marketing campaigns across Facebook, Instagram, and email; produced social media content and managed posting schedules to improve brand engagement; optimised SEO/SEM to increase website traffic and online visibility; supported e-commerce tasks including product uploads, pricing updates, and stock checks; assisted in-store promotions and visual merchandising; provided administration support with data entry and scheduling; delivered customer service and issue resolution; collaborated with design and sales teams to maintain consistent branding and promotions.

Digital Marketing Executive at Belleeza Store, Sri Lanka

January 1, 2019 - December 31, 2021

Developed and implemented digital marketing campaigns across Facebook, Instagram, and email; increased online engagement; optimised SEO/SEM to improve traffic and brand visibility; supported retail promotions and in-store campaigns; collaborated with design and sales teams to align branding and launches; provided administration support and daily operational coordination; delivered customer service for product inquiries and recommendations.

Digital Marketing Executive at Outfit.lk, Sri Lanka

January 1, 2018 - December 31, 2019

Managed digital marketing campaigns to boost online sales and brand presence; created content for product launches and promotions; analysed campaign performance and produced reports with improvement recommendations; coordinated product uploads, pricing updates, and website maintenance for the e-commerce platform; provided administration support including inventory coordination and data entry; delivered customer service through online inquiries and order support.

Digital Marketing Executive (Retail Store Marketing) at Nils Store, Sri Lanka

January 1, 2016 - December 31, 2018

Coordinated digital marketing activities for fashion launches and seasonal campaigns; collaborated with influencers and brand ambassadors to expand reach; managed e-commerce tasks such as product uploads and stock updates; assisted in-store marketing activities to enhance customer engagement; provided administration and office support for scheduling and operations.

Casual Cook at Ginger Megs, Newcastle NSW

January 1, 2023 - Present

Assisted chefs with preparation of Asian cuisine in a high-volume commercial kitchen; maintained food safety, hygiene, and workstation cleanliness; prepared ingredients, sauces, and garnishes; followed FIFO stock rotation; supported kitchen operations during peak hours and communicated effectively with front-of-house staff to ensure smooth service.

Digital Marketing Executive (E-commerce & Retail) at Amelia’s Closet

January 1, 2021 - December 31, 2022

Led multi-channel digital marketing campaigns across Facebook, Instagram, and email, increasing audience engagement by 30%+; optimized SEO and paid advertising strategies (Google Ads & Meta Ads), driving 25%+ growth in website traffic and improving campaign conversion performance. Developed and executed data-driven social media strategies, managing content calendars and campaigns that boosted follower growth and engagement by 30–40%. Collaborated with design, sales, and e-commerce teams to launch integrated marketing campaigns, contributing to 20%+ online sales and customer acquisition.

Digital Marketing Executive (Retail Fashion Marketing) at Nils Store

January 1, 2016 - January 1, 2018

Coordinated digital marketing campaigns for fashion launches, seasonal promotions, and sales events, improving brand visibility and online engagement by 25–30%. Collaborated with influencers and brand ambassadors to extend audience reach across social media platforms. Managed website operations, including product uploads, stock updates, pricing, and banners to improve online store performance. Tracked campaign performance with Google Analytics and social insights; prepared weekly/monthly reports to optimize strategies and improve conversions by 20%.

Digital Marketing Executive (Retail Fashion Marketing) at Bellelezza Store

January 1, 2019 - January 1, 2021

Managed multi-channel digital marketing campaigns across Facebook, Instagram, and email using Meta Ads Manager, Google Ads, and Canva, increasing online engagement by 25–35%.