Tracy Cox
I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco.
About
I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling.
Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.
- 9 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
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Work experience· 6 roles
Strategized and implemented all production and brand marketing campaigns, including traditional media and digital; conceived and created Key Art for four productions; produced four campaign photo shoots; created all campaign art including illustrations, photos, and videos in RGB, CMYK, and large-scale formats; produced and led front-of-house interactive activations for four productions over six weekends; produced all email marketing including copy and graphic design.
Produced Lamplighters’ first digital ad campaign with the SF Chronicle; project managed Season Art produced by two external graphic designers; produced radio campaigns with KD FC and KQ ED.
Co-founded the first think tank for opera singers; identified industry challenges and inequities; gathered data, funded industry research, and drafted policy recommendations for positive systemic change; planned and co-led the first Annual Summit (3 days, 15 hours, virtual); duties included web design, grant writing, and project management.
Education
Certifications and awards· 9
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