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I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling. Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.…I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling. Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.

Tracy Cox

Content Creator, Video Editor, Graphic Designer, +4

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I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling. Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.…I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling. Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.

Available to hire

I am Tracy Cox, an award-winning soprano turned digital marketer and content creator based in San Francisco. I blend a lifelong performance background with proven social media and marketing expertise to help artists and arts organizations grow audiences, engagement, and impact. I have led campaigns across traditional and digital media, built comprehensive content strategies, and enjoy pairing classical arts with modern storytelling.

Beyond marketing, I love collaborating with artists to craft compelling narratives, launch innovative campaigns, and mentor teams through creative processes. My work blends performance, branding, and data-driven insights to reach diverse audiences and expand the reach of classical music and the arts.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Lamplighters Music Theatre

February 1, 2025 - Present

Strategized and implemented all production and brand marketing campaigns, including traditional media and digital; conceived and created Key Art for four productions; produced four campaign photo shoots; created all campaign art including illustrations, photos, and videos in RGB, CMYK, and large-scale formats; produced and led front-of-house interactive activations for four productions over six weekends; produced all email marketing including copy and graphic design.

Social Media Manager & Marketing Lead at Lamplighters Music Theatre

April 1, 2024 - Present

Produced Lamplighters’ first digital ad campaign with the SF Chronicle; project managed Season Art produced by two external graphic designers; produced radio campaigns with KD FC and KQ ED.

Social Media Manager & Content Creator at Self-employed (Tracy Cox)

December 1, 2016 - Present

Spearheaded visual rebrand and social media strategy featuring Reels and short-form content; grew followers (Instagram +429%, Facebook page likes +25%, overall reach +45%); produced 15+ archival broadcasts and live simulcasts; oversaw a team including video editors and captioning.

Co-Founder & Director of Digital Marketing at Singtank

March 1, 2020 - April 1, 2022

Co-founded the first think tank for opera singers; identified industry challenges and inequities; gathered data, funded industry research, and drafted policy recommendations for positive systemic change; planned and co-led the first Annual Summit (3 days, 15 hours, virtual); duties included web design, grant writing, and project management.

Director of Events Programming at The Institute for the Arts

November 1, 2019 - April 1, 2021

Programmed, hired talent, marketed, and oversaw ticket sales for over 50 pandemic-era digital classes, workshops, and recitals; masterclasses on language, performance, and vocal pedagogy with instructors including Angela Blue, Kathleen Kelly, Matthew Anchel, James Darrah, and James Smid t.

Social Media Associate at Verismo Communications

May 1, 2019 - November 1, 2020

Managed content creation, copywriting, and analytics for clients including Jamie Barton, Lidya Yankovskaya, Eun Sun Kim, Opera America, and Chicago Opera Theater; Co-created and implemented Opera America’s #MeetOpera campaign; built PR lists by researching contacts and cold-pitching journalists.