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I'm Luca S. Zelli, a graphic designer with a strong background in visual design and art direction, driven by curiosity and growth. I focus on clear, functional design solutions shaped by context and objectives, and I'm comfortable working independently or within diverse teams across creative environments.…

Luca S. Zelli

Graphic Designer, Art Director, Brand Designer, +7

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I'm Luca S. Zelli, a graphic designer with a strong background in visual design and art direction, driven by curiosity and growth. I focus on clear, functional design solutions shaped by context and objectives, and I'm comfortable working independently or within diverse teams across creative environments.…

Available to hire

I’m Luca S. Zelli, a graphic designer with a strong background in visual design and art direction, driven by curiosity and growth.

I focus on clear, functional design solutions shaped by context and objectives, and I’m comfortable working independently or within diverse teams across creative environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Founder - Graphic Designer at MADFROG

November 1, 2023 - Present

Founded and developed the brand’s visual identity, overseeing art direction and overall visual communication. Designed and managed all visual assets, including posters, social media content, and advertising materials. Curated event visuals and set design, translating the brand identity into physical spaces across events.

Graphic Designer at Futura Management

April 1, 2025 - June 1, 2025

Produced graphic design materials for branding, advertising campaigns, social media, and communication. Collaborated with an in-house creative team, working both independently and within group workflows. Adapted visual solutions to different clients and briefs, ensuring consistency with brand guidelines and objectives.

Graphic Designer at Cappelli Identity Design

November 1, 2023 - December 1, 2025

Contributed to graphic design projects for studio clients, focusing mainly on branding and digital communication. Supported the development of visual identities and design assets across multiple client briefs. Delivered branding design solutions for independent clients, covering art direction, editorial design, and merchandising. Managed projects from concept to final execution, adapting visual language to different contexts and audiences. Collaborated directly with clients to translate ideas and objectives into clear, effective visual identities.