Hi, I’m Jao Magsipoc, a digital journey optimisation leader focused on data-driven customer journeys, personalisation, and enterprise-scale experimentation. I help banking, e-commerce, and government organisations drive measurable commercial outcomes using Adobe Experience Platform, Adobe Analytics, and structured experimentation frameworks. I’m passionate about turning insights into actions that improve conversion, engagement, and revenue. In my roles at Commonwealth Bank of Australia and Helium, I lead CRO programs, design roadmaps for experimentation and next-best conversations, and collaborate across product, UX, marketing, and compliance to deliver compliant, user-centric initiatives. I thrive on translating data into simple, scalable optimisations that move the needle for customers and businesses alike.…Hi, I’m Jao Magsipoc, a digital journey optimisation leader focused on data-driven customer journeys, personalisation, and enterprise-scale experimentation. I help banking, e-commerce, and government organisations drive measurable commercial outcomes using Adobe Experience Platform, Adobe Analytics, and structured experimentation frameworks. I’m passionate about turning insights into actions that improve conversion, engagement, and revenue. In my roles at Commonwealth Bank of Australia and Helium, I lead CRO programs, design roadmaps for experimentation and next-best conversations, and collaborate across product, UX, marketing, and compliance to deliver compliant, user-centric initiatives. I thrive on translating data into simple, scalable optimisations that move the needle for customers and businesses alike.WWWW…