Experience Level
Language
German
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Beginner
Work Experience
Head of CX & Marketing at Vemaventuri GmbH (a PERI Company)
May 1, 2024 - PresentArchitected and executed a holistic, international marketing strategy, pivoting from pure brand awareness to data-driven lead generation and nurturing engine. Built and managed a high-performance CX and marketing team, mapped and optimized the global customer journey, and drove cross-functional alignment. Orchestrated 360° omnichannel communications across social media, international trade shows, and digital platforms; integrated AI and advanced tools to increase efficiency and ROI.
Senior Digital Sales Consultant at Vemaventuri GmbH (a PERI Company)
March 1, 2023 - April 1, 2024Developed and implemented digital sales strategies for concrete sensor technology, aligning sales and marketing to accelerate customer acquisition; translated technical innovation into market-ready propositions and supported rapid growth.
Head of Marketing Communications (Global) at PERI SE
June 1, 2020 - March 1, 2023Led global marketing communications for a construction machinery manufacturer; defined go-to-market messaging, brand governance, and multi-channel campaigns; built cross-functional alignment with the Executive Board and regional directors; managed 50+ specialists and 9 direct reports; unified global brand across 50+ subsidiaries.
Education
Diplom, Sports Economics at University of Bayreuth
September 1, 2003 - September 1, 2009Qualifications
Basic Leadership Qualification (PERI Academy)
June 1, 2018 - February 18, 2026Certified Online Marketing Manager
May 1, 2018 - February 18, 2026AdWords SEA (Google) Certification
April 1, 2018 - February 18, 2026Seminar Negotiating with Stakeholders
January 1, 2018 - February 18, 2026Marketing Automation Specialist Seminar
November 1, 2016 - February 18, 2026Seminar Intercultural Training
January 1, 2015 - February 18, 2026Certified Associate in Project Management (CAPM)
March 1, 2014 - February 18, 2026Content Strategy for Professionals: Engaging Audiences for Your Organization
October 1, 2013 - February 18, 2026Industry Experience
Manufacturing, Real Estate & Construction, Professional Services
Experience Level
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