I am a Performance Marketing and Retail leader with a 'numbers girl' mindset and a full-stack approach to digital growth, and I am also a Graphic Designer. I have extensive experience driving impact across Search, Social, and E-commerce worldwide, specializing in scaling multi-market operations and managing regional media budgets. My expertise spans SEM, media activation, and performance optimization within retail, FMCG, and marketplace environments. I am recognized for my proactivity, efficiency, and fast-learning nature, consistently partnering with global stakeholders to turn complex strategies into measurable commercial success. Outside of work, I enjoy traveling, following the F1 circuit, and crochet projects with rescued cats.…

Shaza Ghazal

I am a Performance Marketing and Retail leader with a 'numbers girl' mindset and a full-stack approach to digital growth, and I am also a Graphic Designer. I have extensive experience driving impact across Search, Social, and E-commerce worldwide, specializing in scaling multi-market operations and managing regional media budgets. My expertise spans SEM, media activation, and performance optimization within retail, FMCG, and marketplace environments. I am recognized for my proactivity, efficiency, and fast-learning nature, consistently partnering with global stakeholders to turn complex strategies into measurable commercial success. Outside of work, I enjoy traveling, following the F1 circuit, and crochet projects with rescued cats.…

Available to hire

I am a Performance Marketing and Retail leader with a ‘numbers girl’ mindset and a full-stack approach to digital growth, and I am also a Graphic Designer. I have extensive experience driving impact across Search, Social, and E-commerce worldwide, specializing in scaling multi-market operations and managing regional media budgets. My expertise spans SEM, media activation, and performance optimization within retail, FMCG, and marketplace environments. I am recognized for my proactivity, efficiency, and fast-learning nature, consistently partnering with global stakeholders to turn complex strategies into measurable commercial success. Outside of work, I enjoy traveling, following the F1 circuit, and crochet projects with rescued cats.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent
German
Advanced

Work Experience

Sr. Performance & Traffic Lead at Dyson, Dubai MEA HQ
January 1, 2024 - Present
Managing Search and performance media activity across 8 MEA markets, working with 4 agency teams to deliver localized, scalable, and high-performance strategies. Launched 6 new MEA markets accelerating Dyson’s e-commerce expansion through structured media planning, retailer alignment, and localized search activation. Reduced CPA by 20-30% YoY through continuous lower-funnel optimization across Search, Meta, and TikTok. Managing wider E-commerce initiatives, aligning media activity with meticulous traffic planning, SKU priorities & commercial objectives. Own Test & Learn initiatives across platforms, placements, and bidding strategies to unlock incremental growth. Developed robust briefing, planning, and reporting frameworks, improving decision-making, accountability, and regional performance visibility. Analyse & dissect market and channel performance against internal and global benchmarks to identify optimization opportunities and scale best practices.
Social Media Manager at Copen United Ltd
August 1, 2023 - Present
Worldwide Part-time social media management.
Sr. Graphic Designer at Amzolute
June 1, 2022 - November 1, 2022
Part-time graphic design role supporting branding and marketing visuals.
Sr. Graphic Designer at Amzolute, Cairo
June 1, 2022 - November 30, 2022
Graphic design for campaigns and branding; produced visual assets; collaborated with marketing to deliver digital assets.
Performance Media Manager at Linah Farms & more
June 1, 2022 - January 31, 2024
Freelance performance media management across multiple channels for Linah Farms & additional clients; planning, optimization, and reporting.
Sr. Performance Media Associate at Merkle (Dentsu), Dubai
April 1, 2022 - January 31, 2024
Managed a portfolio of regional & global clients across retail, FMCG, travel, hospitality, automotive, fintech, and F&B. Planned, executed, and optimized Search and Social campaigns across Google, Meta, TikTok, Snapchat, Amazon DSP, and more. Owned and managed ~ $200K monthly media budgets across multiple markets and platforms. Conducted keyword research, bidding strategy development, and ongoing optimizations to improve efficiency and performance against client KPIs. Delivered weekly, monthly, and quarterly performance reports, presentations, and QBRs with optimization recommendations. Supported new business pitches with media strategy development and performance forecasting.
Assistant Brand Manager at The Hair Addict
March 1, 2021 - March 1, 2022
Brand management, campaigns, and marketing initiatives for The Hair Addict in Cairo.
Assistant Brand Manager at The Hair Addict, Cairo
March 1, 2021 - March 31, 2022
Brand management support, product launches, and marketing campaigns; contributed to packaging and communications.

Education

B.Sc. Marketing and Strategic Management at German University in Cairo
October 1, 2017 - June 1, 2021
SABIS High School Diploma at International Schools of Choueifat, New Cairo
September 1, 2011 - June 1, 2017
B.Sc. Marketing and Strategic Management at German University in Cairo, Cairo & Berlin
October 1, 2017 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Financial Services, Software & Internet, Professional Services, Other

Skills

Experience Level