Hi, I’m Stephanie Frahm-Fetherston, a Senior Art Director with 10+ years of experience in 360° creative strategy for fashion, e-commerce, and audiovisual production. I’m passionate about elevating brand equity and driving conversion from concept to post-production. I’m native in English, German, Spanish, and Catalan, and I bring strong cross-cultural collaboration to every project. Based in Barcelona, I lead brand storytelling through design, art direction, and immersive visuals.

Stephanie Frahm-Fetherston

Hi, I’m Stephanie Frahm-Fetherston, a Senior Art Director with 10+ years of experience in 360° creative strategy for fashion, e-commerce, and audiovisual production. I’m passionate about elevating brand equity and driving conversion from concept to post-production. I’m native in English, German, Spanish, and Catalan, and I bring strong cross-cultural collaboration to every project. Based in Barcelona, I lead brand storytelling through design, art direction, and immersive visuals.

Available to hire

Hi, I’m Stephanie Frahm-Fetherston, a Senior Art Director with 10+ years of experience in 360° creative strategy for fashion, e-commerce, and audiovisual production. I’m passionate about elevating brand equity and driving conversion from concept to post-production.

I’m native in English, German, Spanish, and Catalan, and I bring strong cross-cultural collaboration to every project. Based in Barcelona, I lead brand storytelling through design, art direction, and immersive visuals.

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Language

English
Fluent
German
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
French
Intermediate

Work Experience

Founder & Creative Director at Frahm-Fetherston Design
September 1, 2020 - Present
Founded and directed NOT A DRAMA, a luxury bridal stationery and illustration brand, managing everything from design to client experience. Led 360° branding, concept development, styling, and photography for premium clients; collaborated on embroidery collections for Maje Paris via Cobalto Studio; produced visuals for premium brands.
Project Manager & Art Director at KODEX GLOBAL
September 1, 2022 - September 1, 2025
Planned and directed creative projects from concept to final delivery; implemented tracking systems for production logistics; resolved complex operational issues; coordinated technical and creative teams under strict quality and cost standards.
International Program Manager (Bootcamps) at LOVE 2 LEAN (Eazy City)
July 1, 2022 - August 1, 2025
Managed international bootcamp programs; provided academic leadership and mentoring for the development of business plans and branding.
Art Director & Training Specialist at CLG GROUP
September 1, 2010 - June 1, 2020
Led comprehensive training programs for Cambridge certificates; managed design and training operations; established digital workflows within LMS platforms and CRM systems; maintained quality standards.
National & Benelux Sales Manager at JESÚS PEIRÓ
February 1, 2021 - July 1, 2022
Commercial strategy: developed personalized budgets and cost controls for luxury fashion products; production coordination: managed orders via SAP ensuring traceability and on-time delivery.
Founder & Creative Director at NOT A DRAMA
September 1, 2020 - Present
Founded and directed NOT A DRAMA, a luxury bridal stationery and illustration brand, managing everything from design to client experience.
Art Director & Visual Concept (Freelance) at Cliché Films
January 1, 2015 - Present
Developed aesthetic narratives and visual concepts for music videos and audiovisual projects, supervising shot design, wardrobe, and on-set artistic cohesion.
Art & Visual Director at KODEX GLOBAL
September 1, 2022 - September 1, 2025
Planned and directed creative projects from concept to final delivery; led 360° brand direction and visual campaigns for luxury fashion and campaigns.
Art Director & Visual Concept at Cliché Films
January 1, 2015 - Present
Developed aesthetic narratives and 'look & feel' for music videos and music projects; supervised scenography, wardrobe, and on-set art direction.
National & Benelux Sales Manager at Jesús Peiró
February 1, 2021 - July 31, 2022
Commercial strategy: developed personalized budgets and cost controls for luxury fashion products; managed orders via SAP, ensuring traceability and on-time delivery.
International Program Manager (Bootcamps) at LOVE 2 LEARN (Eazy City)
July 1, 2022 - August 31, 2025
Academic leadership: lead trainer for international programs (Dublin, Cork, Waterford), mentoring the development of business plans and branding; designed learning ecosystems and coordinated external experts.
Senior Training & Leadership at CLG GROUP
September 1, 2010 - June 30, 2020
Led comprehensive training programs for Cambridge certifications (A1 to C1); drove digital workflows within LMS platforms, CRM, and branding and social media strategy.

Education

Bachelor's Degree in Fashion Design at LCI Barcelona
January 1, 2014 - January 1, 2020
Fashion Design & Pattern Making Course at LCI Barcelona
January 1, 2013 - January 1, 2014

Qualifications

Degree in Fashion Design
January 11, 2030 - February 6, 2026
Degree in Fashion Design
January 11, 2030 - February 6, 2026
Cambridge Certifications (A1-C1)
January 1, 2010 - February 6, 2026
Adobe UX/UI Design Certification
January 1, 2020 - February 8, 2026
Cambridge Certifications (A1-C1) – Official Programs
September 1, 2010 - June 30, 2020

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Manufacturing, Other