Available to hire
Hi, I’m Stephanie Frahm-Fetherston, a Senior Art Director with 10+ years of experience in 360° creative strategy for fashion, e-commerce, and audiovisual production. I’m passionate about elevating brand equity and driving conversion from concept to post-production.
I’m native in English, German, Spanish, and Catalan, and I bring strong cross-cultural collaboration to every project. Based in Barcelona, I lead brand storytelling through design, art direction, and immersive visuals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
French
Intermediate
Work Experience
Founder & Creative Director at Frahm-Fetherston Design
September 1, 2020 - PresentFounded and directed NOT A DRAMA, a luxury bridal stationery and illustration brand, managing everything from design to client experience. Led 360° branding, concept development, styling, and photography for premium clients; collaborated on embroidery collections for Maje Paris via Cobalto Studio; produced visuals for premium brands.
Project Manager & Art Director at KODEX GLOBAL
September 1, 2022 - September 1, 2025Planned and directed creative projects from concept to final delivery; implemented tracking systems for production logistics; resolved complex operational issues; coordinated technical and creative teams under strict quality and cost standards.
International Program Manager (Bootcamps) at LOVE 2 LEAN (Eazy City)
July 1, 2022 - August 1, 2025Managed international bootcamp programs; provided academic leadership and mentoring for the development of business plans and branding.
Art Director & Training Specialist at CLG GROUP
September 1, 2010 - June 1, 2020Led comprehensive training programs for Cambridge certificates; managed design and training operations; established digital workflows within LMS platforms and CRM systems; maintained quality standards.
National & Benelux Sales Manager at JESÚS PEIRÓ
February 1, 2021 - July 1, 2022Commercial strategy: developed personalized budgets and cost controls for luxury fashion products; production coordination: managed orders via SAP ensuring traceability and on-time delivery.
Founder & Creative Director at NOT A DRAMA
September 1, 2020 - PresentFounded and directed NOT A DRAMA, a luxury bridal stationery and illustration brand, managing everything from design to client experience.
Art Director & Visual Concept (Freelance) at Cliché Films
January 1, 2015 - PresentDeveloped aesthetic narratives and visual concepts for music videos and audiovisual projects, supervising shot design, wardrobe, and on-set artistic cohesion.
Art & Visual Director at KODEX GLOBAL
September 1, 2022 - September 1, 2025Planned and directed creative projects from concept to final delivery; led 360° brand direction and visual campaigns for luxury fashion and campaigns.
Art Director & Visual Concept at Cliché Films
January 1, 2015 - PresentDeveloped aesthetic narratives and 'look & feel' for music videos and music projects; supervised scenography, wardrobe, and on-set art direction.
National & Benelux Sales Manager at Jesús Peiró
February 1, 2021 - July 31, 2022Commercial strategy: developed personalized budgets and cost controls for luxury fashion products; managed orders via SAP, ensuring traceability and on-time delivery.
International Program Manager (Bootcamps) at LOVE 2 LEARN (Eazy City)
July 1, 2022 - August 31, 2025Academic leadership: lead trainer for international programs (Dublin, Cork, Waterford), mentoring the development of business plans and branding; designed learning ecosystems and coordinated external experts.
Senior Training & Leadership at CLG GROUP
September 1, 2010 - June 30, 2020Led comprehensive training programs for Cambridge certifications (A1 to C1); drove digital workflows within LMS platforms, CRM, and branding and social media strategy.
Education
Bachelor's Degree in Fashion Design at LCI Barcelona
January 1, 2014 - January 1, 2020Fashion Design & Pattern Making Course at LCI Barcelona
January 1, 2013 - January 1, 2014Qualifications
Degree in Fashion Design
January 11, 2030 - February 6, 2026Degree in Fashion Design
January 11, 2030 - February 6, 2026Cambridge Certifications (A1-C1)
January 1, 2010 - February 6, 2026Adobe UX/UI Design Certification
January 1, 2020 - February 8, 2026Cambridge Certifications (A1-C1) – Official Programs
September 1, 2010 - June 30, 2020Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Manufacturing, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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