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Hi, I’m Violeta Calfa, a Senior UX/UI Designer with 5+ years of experience leading end-to-end design for complex digital products in multinational and enterprise environments. I take ownership of UX/UI processes from discovery and user research to delivery and validation, translating business goals and technical constraints into clear, user-centered design solutions. I enjoy collaborative, iterative design and obsess over usability and accessibility. Collaborating with cross-functional teams, I align stakeholders and translate requirements into intuitive flows, wireframes and high-fidelity visuals, while maintaining consistency and design quality across platforms. I thrive in hands-on and leadership roles, always focused on delivering measurable improvements in user experience and business impact.…Hi, I’m Violeta Calfa, a Senior UX/UI Designer with 5+ years of experience leading end-to-end design for complex digital products in multinational and enterprise environments. I take ownership of UX/UI processes from discovery and user research to delivery and validation, translating business goals and technical constraints into clear, user-centered design solutions. I enjoy collaborative, iterative design and obsess over usability and accessibility. Collaborating with cross-functional teams, I align stakeholders and translate requirements into intuitive flows, wireframes and high-fidelity visuals, while maintaining consistency and design quality across platforms. I thrive in hands-on and leadership roles, always focused on delivering measurable improvements in user experience and business impact.

Violeta Calfa

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Violeta Calfa, a Senior UX/UI Designer with 5+ years of experience leading end-to-end design for complex digital products in multinational and enterprise environments. I take ownership of UX/UI processes from discovery and user research to delivery and validation, translating business goals and technical constraints into clear, user-centered design solutions. I enjoy collaborative, iterative design and obsess over usability and accessibility. Collaborating with cross-functional teams, I align stakeholders and translate requirements into intuitive flows, wireframes and high-fidelity visuals, while maintaining consistency and design quality across platforms. I thrive in hands-on and leadership roles, always focused on delivering measurable improvements in user experience and business impact.…Hi, I’m Violeta Calfa, a Senior UX/UI Designer with 5+ years of experience leading end-to-end design for complex digital products in multinational and enterprise environments. I take ownership of UX/UI processes from discovery and user research to delivery and validation, translating business goals and technical constraints into clear, user-centered design solutions. I enjoy collaborative, iterative design and obsess over usability and accessibility. Collaborating with cross-functional teams, I align stakeholders and translate requirements into intuitive flows, wireframes and high-fidelity visuals, while maintaining consistency and design quality across platforms. I thrive in hands-on and leadership roles, always focused on delivering measurable improvements in user experience and business impact.

Available to hire

Hi, I’m Violeta Calfa, a Senior UX/UI Designer with 5+ years of experience leading end-to-end design for complex digital products in multinational and enterprise environments. I take ownership of UX/UI processes from discovery and user research to delivery and validation, translating business goals and technical constraints into clear, user-centered design solutions. I enjoy collaborative, iterative design and obsess over usability and accessibility.

Collaborating with cross-functional teams, I align stakeholders and translate requirements into intuitive flows, wireframes and high-fidelity visuals, while maintaining consistency and design quality across platforms. I thrive in hands-on and leadership roles, always focused on delivering measurable improvements in user experience and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

Russian

Fluent

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Intermediate

Work Experience

UX UI Senior Designer at Jakala

January 1, 2023 - Present

As a UX/UI designer working across diverse sectors (food, gas & energy, banking, ecommerce), I contribute to the full design lifecycle of digital products. I collaborate with cross‑functional teams to deliver user-centered interfaces, scalable visual systems, and accessible experiences that align with business goals.

Graphic - UX UI Designer at Hana Group

January 1, 2021 - January 1, 2022

Supported the management of commercial points of sale across food shops and retail corners, delivering brand identity and digital experiences that ensure consistency and engagement.

Graphic Designer - Product Specialist at EF Events

January 1, 2019 - January 1, 2021

In a hybrid role, produced advertising materials, event flyers, and social media content to support multiple partner brands, blending creative design with retail operations.

Junior Graphic Designer at Swing Srl

January 1, 2018 - January 1, 2019

Editorial designer focusing on pharmaceutical communications, managing design and production for pharma publications and campaigns.

Senior UX/UI Designer at Jikili

January 1, 2023 - Present

Lead and contribute to UX/UI design activities across multiple digital projects and industries, including food, gas and energy, banking and e-commerce. Own the end-to-end UX/UI process, from research and concept definition to final delivery. Drive design decisions by balancing user needs, business goals and technical constraints. Plan and oversee user research, usability testing and competitive analysis. Create and validate user flows, wireframes and high-fidelity prototypes. Serve as a design reference for stakeholders, product teams and developers, translating requirements into clear, user-centered design solutions. Support ongoing optimization of digital platforms and user experiences through iterative testing and data-driven improvements. Based in Milan, I mentor juniors and collaborate with researchers, product managers and developers to deliver scalable, accessible interfaces.

UX/UI & Graphic Designer at HiNi Group

January 1, 2021 - December 31, 2022

Owned UX/UI and visual design for retail and digital touchpoints across cross-channel experiences. Designed UI solutions, brand assets and communication materials, ensuring consistency of design language across web, print and in-store experiences. Collaborated with marketing, retail and management stakeholders to define design requirements and deliver high-quality assets on tight timelines.

Graphic Designer & Product Specialist at EF Events

January 1, 2019 - December 31, 2021

Hybrid role combining design leadership and retail operations support. Designed advertising, event materials and social media assets for partner brands. Supported brand positioning through consistent visual communications. Coordinated with marketing and retail teams across multiple initiatives to ensure alignment with event calendars and brand guidelines.

Junior Graphic Designer – Editorial at Swing Srl

January 1, 2018 - December 31, 2019

Designed and produced editorial and advertising materials for the pharmaceutical sector within regulated environments, ensuring compliance and accuracy. Supported end-to-end production from layout design to final delivery.

UX/UI Designer (Project Owner) at Chicco

January 1, 2025 - December 31, 2026

Led a comprehensive UX/UI redesign to address critical usability challenges negatively impacting conversion and sales performance. Scoped the initiative by prioritizing objectives and shaping the overall design strategy. Conducted rigorous research, competitive analysis, and accessibility evaluations to inform design decisions. Designed and iterated on a user-centered interface, validating solutions through structured usability testing. Facilitated cross-functional collaboration to ensure design outcomes were measurable against business goals.

UX/UI Designer (Project Owner) at Isola dei Tesori

January 1, 2024 - December 31, 2025

Led strategic UX/UI redesign addressing critical usability issues affecting single sales; defined project scope, priorities and design direction; conducted user research, benchmarking and accessibility testing; delivered validated user-centered UI solutions through usability testing; coordinated stakeholders and aligned design outcomes with business objectives.

UX/UI Designer | Brand Designer at Kei Jei

January 1, 2022 - December 31, 2023

Led brand development from strategy to execution; defined brand identity, positioning and user experience vision; designed the first retail store and user-focused website; ensured a cohesive experience across physical and digital channels.