I empower people and teams by crafting work experiences that inspire growth and cultivate a sense of belonging. I am passionate about community building, process improvement, event organization, and managing cross-functional projects and programs. I enjoy yoga, meditation, dance, and travel. I have led product teams, designed team-building activities, and optimized processes to boost productivity and morale. I’ve steered product strategy with CEOs, managed large-scale events and retreats, and supported cross-functional collaboration across HR, marketing, and operations. Fluent in Italian and English, I bring hands-on experience in events, growth, and program management to drive engagement and measurable results.

Laura Farolfi

I empower people and teams by crafting work experiences that inspire growth and cultivate a sense of belonging. I am passionate about community building, process improvement, event organization, and managing cross-functional projects and programs. I enjoy yoga, meditation, dance, and travel. I have led product teams, designed team-building activities, and optimized processes to boost productivity and morale. I’ve steered product strategy with CEOs, managed large-scale events and retreats, and supported cross-functional collaboration across HR, marketing, and operations. Fluent in Italian and English, I bring hands-on experience in events, growth, and program management to drive engagement and measurable results.

Available to hire

I empower people and teams by crafting work experiences that inspire growth and cultivate a sense of belonging. I am passionate about community building, process improvement, event organization, and managing cross-functional projects and programs. I enjoy yoga, meditation, dance, and travel.

I have led product teams, designed team-building activities, and optimized processes to boost productivity and morale. I’ve steered product strategy with CEOs, managed large-scale events and retreats, and supported cross-functional collaboration across HR, marketing, and operations. Fluent in Italian and English, I bring hands-on experience in events, growth, and program management to drive engagement and measurable results.

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Experience Level

Language

Italian
Fluent
English
Fluent
Portuguese
Fluent
French
Intermediate
German
Intermediate

Work Experience

Head of Production Growth; Events & Logistics Area Lead; Project & Program Manager in HR at Confidential (Company Events & Logistics)
January 1, 2024 - Present
Led cross-functional teams; defined product strategy with the CEO; managed backlog, feature prioritization and execution; oversaw HR projects and program management related to events and logistics.
Event Producer | Marketing Strategy at Independent / Freelance
January 1, 2016 - December 31, 2018
Organized institutional, promotional, and sports events (from 500+ to 4k athletes); provided strategic support to the General Director; managed sponsorships and public funds; coordinated cross-functional teams for marketing and events.
Marketing Analyst at Università di Bologna - Bologna Sports Center
January 1, 2008 - December 31, 2010
Analyzed market data, prepared business plans and briefs for agencies; supported campaign planning and evaluation.
Project Manager at University Sports Center of Bologna
January 1, 2010 - December 31, 2015
Project management for creative initiatives including museum exhibits, interactive installations for trade shows, offices and conferences (up to €50k); managed audio/video projects; ensured on-time and on-budget delivery; coordinated cross-functional teams.
Account Manager at London Youth Games
January 1, 2018 - December 31, 2020
Largest B2B client; focused on upselling strategies to grow revenue.
Event Producer | Marketing Strategy at Indie Founders Series (with CEOs of Profit Well, SparkToro, Wisita, and more)
January 1, 2016 - December 31, 2018
Organized institutional, promotional, and sports events (ranging from 500+ to 4,000 athletes); provided strategic support to the General Director; managed sponsorships and public-fund bidding.
Head of Product Growth / Events & Logistics; Area Lead | Project & Program Manager in HR at Team Sportz London
January 1, 2022 - December 31, 2024
Led product growth, events and logistics; designed team-building activities; optimized team processes, increasing productivity and morale; defined product strategy with the CEO; organized retreats and events with influential guests.

Education

Master in Communication Management at 24 Ore Business School
January 11, 2030 - February 6, 2026
Bachelor of International Diplomatic Sciences at Università di Bologna
January 1, 2004 - December 31, 2008
Erasmus Project in Lisbon at Università di Bologna
January 11, 2030 - February 6, 2026
Bachelor's Degree in International Diplomatic Sciences at Università di Bologna
January 1, 2004 - December 31, 2008
Master in Communication Management and Media Planning at Sole 24 Ore Business School
January 1, 2010 - February 6, 2026

Qualifications

PMP (Project Management Professional)
January 1, 2024 - February 6, 2026
PMP (Project Management Professional)
January 1, 2024 - February 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet