Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alekya Naidu, a Digital Analytics and Conversion Rate Optimization Specialist with 8+ years of experience optimizing digital funnels and driving measurable conversion improvements across enterprise projects. I excel at analyzing user journeys, identifying bottlenecks, and translating data into actionable optimization tactics that maximize conversion rates. I collaborate remotely with cross-functional teams including design, content, and development to implement CRO initiatives and deliver clear performance reports.…Hi, I’m Alekya Naidu, a Digital Analytics and Conversion Rate Optimization Specialist with 8+ years of experience optimizing digital funnels and driving measurable conversion improvements across enterprise projects. I excel at analyzing user journeys, identifying bottlenecks, and translating data into actionable optimization tactics that maximize conversion rates. I collaborate remotely with cross-functional teams including design, content, and development to implement CRO initiatives and deliver clear performance reports.

Alekya Naidu

Conversion Rate Optimization Expert, Data Analyst, Data Scientist, +2





Hi, I’m Alekya Naidu, a Digital Analytics and Conversion Rate Optimization Specialist with 8+ years of experience optimizing digital funnels and driving measurable conversion improvements across enterprise projects. I excel at analyzing user journeys, identifying bottlenecks, and translating data into actionable optimization tactics that maximize conversion rates. I collaborate remotely with cross-functional teams including design, content, and development to implement CRO initiatives and deliver clear performance reports.…Hi, I’m Alekya Naidu, a Digital Analytics and Conversion Rate Optimization Specialist with 8+ years of experience optimizing digital funnels and driving measurable conversion improvements across enterprise projects. I excel at analyzing user journeys, identifying bottlenecks, and translating data into actionable optimization tactics that maximize conversion rates. I collaborate remotely with cross-functional teams including design, content, and development to implement CRO initiatives and deliver clear performance reports.

Available to hire

Hi, I’m Alekya Naidu, a Digital Analytics and Conversion Rate Optimization Specialist with 8+ years of experience optimizing digital funnels and driving measurable conversion improvements across enterprise projects.

I excel at analyzing user journeys, identifying bottlenecks, and translating data into actionable optimization tactics that maximize conversion rates. I collaborate remotely with cross-functional teams including design, content, and development to implement CRO initiatives and deliver clear performance reports.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Digital Analytics Consultant at AT&T

March 1, 2025 - November 1, 2025

Conducted comprehensive funnel audits identifying conversion bottlenecks and optimization opportunities across digital channels. Developed and implemented A/B testing strategies improving conversion rates by 25% across key customer journeys. Analyzed user behavior data using Google Analytics and Hotjar to inform data-driven optimization tactics. Created actionable reports on CRO performance presenting insights and recommendations to stakeholders. Collaborated remotely with design, content, and development teams executing optimization initiatives on schedule. Monitored key conversion metrics providing ongoing insights resulting in sustained performance improvements.

Senior CRO & Analytics Consultant at CVS Health

September 1, 2020 - January 1, 2025

Led conversion rate optimization initiatives for healthcare digital properties achieving 35% improvement in funnel performance. Designed and executed multivariate testing programs using Optimizely identifying highest-performing variations. Analyzed user journey data through heat mapping and session recordings uncovering UX friction points. Translated data findings into actionable strategies collaborating with UX designers to optimize user experiences. Delivered comprehensive performance reports to executive stakeholders demonstrating measurable ROI from CRO initiatives. Managed remote work deliverables ensuring consistent progress and adherence to project timelines.

Digital Marketing & Analytics Consultant at TD Bank

January 1, 2018 - September 1, 2019

Optimized digital funnels for banking products conducting funnel audits and implementing conversion improvements. Developed A/B testing roadmap leveraging Google Optimize to test landing page variations and CTAs. Interpreted user behavior analytics identifying drop-off points and implementing targeted optimization strategies. Collaborated with marketing and design teams executing data-driven UX improvements increasing conversions by 20%. Created dashboards tracking conversion metrics and KPIs providing actionable insights to stakeholders.

Data Analyst & Digital Optimization Specialist at Mastercard

August 1, 2015 - November 1, 2017

Analyzed digital funnel performance data identifying optimization opportunities across customer acquisition journeys. Conducted user behavior analysis using analytics tools informing UX and conversion optimization strategies. Built automated reporting systems tracking conversion rates and key performance metrics across digital properties. Collaborated with cross-functional teams translating data insights into actionable recommendations. Applied digital marketing principles optimizing campaign performance and improving customer engagement metrics.