Developed and managed 50+ SEO-optimized web pages, increasing organic traffic by 20%. Led performance marketing initiatives and optimization, planned and executed a LinkedIn content calendar, achieving 107% growth in impressions and 290% growth in followers. Built high-converting landing pages to strengthen brand positioning and campaign effectiveness. Conducted detailed audits to identify performance gaps, improving site speed by 25% and enhancing user experience. Researched audience behavior and implemented strategic keywords, improving SERP rankings by 40% and sustaining traffic growth. Created persuasive pitch decks, case studies, and sales enablement content to support client conversations and strengthen conversion outcomes.

Digital Marketing Intern at Skoodos (Spherion Solutions Pvt Ltd)

January 1, 2023 - April 1, 2023

Executed in-depth keyword and campaign research using SEMrush and Ahrefs to support paid and organic campaigns. Analyzed Google Analytics dashboards to identify 10+ optimization opportunities aligned with KPIs. Audited 150K+ URLs using Visual SEO Studio to improve site structure and efficiency. Wrote ad copy for Google and Facebook campaigns, contributing to 100+ new leads and improved conversion outcomes. Collaborated on visual asset creation (ad creatives, blog images, reels) to boost engagement.

Digital Marketing Trainee at Verzeo Edutech

January 1, 2022 - December 1, 2022

Led a 4-member team to conduct a comprehensive website audit for ColorHexa. Strengthened hands-on expertise in WordPress, SEO, and performance marketing fundamentals. Built foundational knowledge of SEO, PPC, social media marketing, email marketing, and content marketing.

Senior Marketing Associate at Managerix (Management Society of Ramanujan College)

November 1, 2021 - December 1, 2023

Nov 2021 – Dec 2023; drove cross-functional planning for annual fest Joshx Sequoia; managed social media calendar and Instagram growth; increased engagement; collaborated with 12–20-member teams on award-winning short films recognized at IIT Delhi, IIT Kanpur, BITS Pilani.

Senior Content Associate at Enactus Ramanujan

January 1, 2023 - December 1, 2023

Senior Content role focusing on content strategy and execution for Enactus Ramanujan; Jan 2023 – Dec 2023; responsibilities included event content, copy creation, and social media alignment.

Senior Photography Associate at First Cut (Film Making Society of Ramanujan College)

December 1, 2022 - June 1, 2024

Coordinated cross-functional planning for annual fest; managed social media calendar; grew Instagram presence (2K+ likes, 200+ followers in 6 months); contributed to award-winning short films recognized at IIT Delhi, BITS Pilani, IIT Kanpur.